Brands Journal

Technology

Measuring the ROI of digital marketing efforts

Mar 04, 2024

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6 min read

Headlines

Aviva re-enters Lloyd’s market with $300 million acquisition

Hipgnosis’ songs portfolio valuation falls sharply; extends dividend halt

German perfume retailer Douglas plans $1.2 billion IPO by March end

Swiss National Bank loses $3.6 billion in 2023

Evonik says recovery unlikely in 2024, plans 2,000 job cuts

Marketmind: Looming event risk can’t stop Nikkei topping 40,000

M&A may breathe new life into Europe’s neglected telecoms

How to use Google Ads for business promotion

Analysis – G20 optimism on global outlook gives BOJ impetus for early stimulus exit

Oil rises almost 2% as markets await OPEC+ decision

German government needs TikTok, Scholz says, as AfD surges in polls

China approves plan aimed at spurring investment and spending

Stocks hold at record highs as traders bet on rate cuts

Bpost posts lower 2023 operating profit, does not provide 2024 profit outlook

Strikes bring public transport to near standstill across Germany

Rightmove plans to expand non-core businesses; shares fall on customer outlook

M&A may breathe new life into Europe’s neglected telecoms

Acerinox sees steel market improving after 2023 profit more than halves

Equities gain on in-line US inflation, Treasury yields dip

Hewlett Packard Enterprise sees downbeat Q2 revenue on weak networking solutions demand

Dell forecasts upbeat fiscal 2025 on AI server demand

UK’s Rwanda plan for asylum seekers could cost more than 600 million pounds

AirAsia operator Capital A records loss in Q4 as higher costs weigh

How to start a successful business blog

Bitcoin barrels to best month since 2020, Wall Street points higher after PCE

German inflation eases to 2.7% in February, as expected

Euro zone inflation dips but stubborn core prices may worry ECB

Grifols’ shares tumble as restructuring costs hit annual profit

CMA CGM caps logistics push with $5 billion Bollore deal

Analysis-Bayer investors weigh need for cash call amid stifling debt

Beiersdorf warns of slowing sales growth amid soft demand

Adventure and horror genres brought in over $80 billion in 2023, and it’s not slowing down

South Korea’s Yoon, Meta’s Zuckerberg discuss AI, digital ecosystems

Semiconductor parts maker Aixtron sees further sales growth after Q4 beat

Covestro cancels dividend after lower earnings in challenging 2023

Consumer health giant Haleon sees higher revenue in 2024

Feb 29, 2024

•

1 min read

All Posts / 46

Measuring the ROI of digital marketing efforts

Aviva re-enters Lloyd’s market with $300 million acquisition

Hipgnosis’ songs portfolio valuation falls sharply; extends dividend halt

German perfume retailer Douglas plans $1.2 billion IPO by March end

Swiss National Bank loses $3.6 billion in 2023

Evonik says recovery unlikely in 2024, plans 2,000 job cuts

Marketmind: Looming event risk can’t stop Nikkei topping 40,000

M&A may breathe new life into Europe’s neglected telecoms

How to use Google Ads for business promotion

Analysis – G20 optimism on global outlook gives BOJ impetus for early stimulus exit

Oil rises almost 2% as markets await OPEC+ decision

German government needs TikTok, Scholz says, as AfD surges in polls

China approves plan aimed at spurring investment and spending

Stocks hold at record highs as traders bet on rate cuts

Bpost posts lower 2023 operating profit, does not provide 2024 profit outlook

Strikes bring public transport to near standstill across Germany

Rightmove plans to expand non-core businesses; shares fall on customer outlook

M&A may breathe new life into Europe’s neglected telecoms

Acerinox sees steel market improving after 2023 profit more than halves

Equities gain on in-line US inflation, Treasury yields dip

Hewlett Packard Enterprise sees downbeat Q2 revenue on weak networking solutions demand

Dell forecasts upbeat fiscal 2025 on AI server demand

UK’s Rwanda plan for asylum seekers could cost more than 600 million pounds

AirAsia operator Capital A records loss in Q4 as higher costs weigh

How to start a successful business blog

Bitcoin barrels to best month since 2020, Wall Street points higher after PCE

German inflation eases to 2.7% in February, as expected

Euro zone inflation dips but stubborn core prices may worry ECB

Grifols’ shares tumble as restructuring costs hit annual profit

CMA CGM caps logistics push with $5 billion Bollore deal

Analysis-Bayer investors weigh need for cash call amid stifling debt

Beiersdorf warns of slowing sales growth amid soft demand

Adventure and horror genres brought in over $80 billion in 2023, and it’s not slowing down

South Korea’s Yoon, Meta’s Zuckerberg discuss AI, digital ecosystems

Semiconductor parts maker Aixtron sees further sales growth after Q4 beat

Covestro cancels dividend after lower earnings in challenging 2023

Consumer health giant Haleon sees higher revenue in 2024