Clancy Clarke, Head of Marketing and Analytics, DesignCrowd and BrandCrowd While the pandemic has caused universal uncertainty, it’s periods of adversity that often foster innovation and entrepreneurship. Increasing numbers of…
Part one of a three-part series on how newly created tech ventures need to leverage a compelling and authentic brand strategy. For tech start-ups setting out on their journey to…
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Eye tracking findings emphasise the importance of measuring attention in digital advertising
Data from Userneeds and OMD Denmark shines a light on the importance of high impact formats when it comes to grabbing audience attention Tech company Adnami has hailed new findings…
By: Johanna Andersson, Co-Founder and Marketing Director, Planet Marketing With the current climate emergency, sustainability has become one of the most discussed topics in the business landscape and, for many…
The UK today isn’t well-equipped to deal with death. Although over the decades mortality rates have decreased, death remains a topic many understandably find hard to discuss. In 2020, there…
By Paul Archer, founder and CEO of brand advocacy platform, Duel The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about…
By Belle Lawrence, Associate Director and food and drink specialist at Immediate Future https://immediatefuture.co.uk The end of summer means it is time to take stock and declare the winners and…
Anne Miles, founder of Suits&Sneakers is known as ‘The Marketing Police’ because of her role sitting in the middle to facilitate and supervise projects for marketing, media and advertising. Suits&Sneakers…
By Judith O’Leary, Founder and Managing Director, Represent Comms A rebrand in the midst of a global pandemic? One that has devastated businesses big and small? It sounds like a…
It’s that time of year again, the summer is coming to an end (although did it ever really get started?!) and autumn trends are next on the agenda. We have…
Get ready for fall with these home “hacks” By Lynn Power– CEO of J. Walter Thompson NY For many of us, fall is the best season. With nature showing us…
Martin Johnston, Managing Director, Earth Strategies If there is a headline to come out of 2021’s Cannes Lions Festival of Creativity – other than virtual awards ceremonies being no doubt…
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