Independent media group, Oxidise, has appointed a growth expert to its integrated media agency, tmwi. Steve Hadfield joins as MD from MediaCom, bringing additional traditional media experience to leverage and…
By Timothy Gardner WASHINGTON (Reuters) -U.S. oil majors Exxon Mobil Corp and Chevron Corp have failed to meet a core transparency standard set by the Extractive Industries Transparency Initiative, a…
The leading partnership management platform also closed H1 with two acquisitions, expanded client portfolio with brands like Puma, Swarovski and SkyScanner, and added two new international offices impact.com, the leading…
By Hilary Russ (Reuters) -McDonald’s Corp said on Tuesday it will drastically cut the use of plastic in the more than 1 billion children’s toys it sells globally each year…
By Tim Hepher TOULOUSE, France (Reuters) – Airbus <AIR.Pa> is in talks with several potential customers for a new A350 freighter while seeing signs of demand for smaller A320 passenger…
With the cooler months just around the corner and employees firmly back in their office chairs, the inevitable heating wars are set to begin again. There is no ‘one size…
By Emma Thompson, Marketing Director, OnBrand There are a lot of misconceptions about branding within the world of business. At the most basic level, branding is about the need to…
Many employers already recognise the moral and business case for supporting employee financial wellbeing – but a leading Midlands accountancy firm says not all businesses are taking the time to…
More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area Over a third (36%) ignore most ads they…
(Reuters) -Hong Kong’s Cathay Pacific Airways Ltd said on Monday it had lowered its passenger capacity forecast for the remainder of the year to 13% of pre-COVID levels, down from…
By Ron Bousso LONDON (Reuters) – Royal Dutch Shell plans to start producing low-carbon jet fuel at scale by 2025, in an attempt to encourage the world’s airlines to reduce…
Developing brand awareness should be an integral part of any businesses’ marketing strategy. The more familiar people are with a brand, the more they trust it, and ultimately the more…