Why brands need to build better communities

By Michelle Goodall, Head of Marketing at Guild. She has 23+ years experience in community and social media strategy People are more connected than ever. Switching between devices, while flitting between checking emails, social media, and messaging apps has resulted

The importance of brand logo

By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we talk about ‘brand’, we often jump straight to taglines, quirky catchphrases and of course the logo. People associate ‘brand’ with business name and logo mainly because

Five approaches to digital marketing in the new normal

By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in general and marketing in particular. But marketers need to be preparing for what happens next. I expect there will be a significant realigning of digital

8 Tips When Making Your Logo

By Tom Bourlet, The stag company. Creating a great logo is an integral part of building your brand, making a design that people will quickly remember and associate instantly with your business the moment they spot it. The style you