By Jeff Mills, UK Country Manager, WordPress VIP For many years now, content has been a central component of brand and customer experience. Whether it’s a targeted and personalised newsletter, insightful content on a website, funny posts on social media,
By Jonathan Miles, Operations Manager at Dpack. In order to brand yourself or a business, you need to know what the process involves before getting stuck in. A brand development process should always follow the same series of steps. Knowing
By Michelle Goodall, Head of Marketing at Guild. She has 23+ years experience in community and social media strategy People are more connected than ever. Switching between devices, while flitting between checking emails, social media, and messaging apps has resulted
By Kevin O’Farrell, associate vice-president, Analytic Partners The Covid-19 pandemic has sent the biggest shock through the business and banking world in a generation. Tumultuous as the 2008 crash was, this health crisis has affected the entire world of commerce
By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we talk about ‘brand’, we often jump straight to taglines, quirky catchphrases and of course the logo. People associate ‘brand’ with business name and logo mainly because
By Michele Arnese, CEO, amp In the past twenty years, we have seen a revolution in user interfaces and user experience design. What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops,
By Alan Porter, Director of Product Marketing at Nuxeo For many consumers, content is right at the heart of the brand experience. Relevant, meaningful and impactful content can go a long to fostering loyalty, encouraging word of mouth recommendations and
By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in general and marketing in particular. But marketers need to be preparing for what happens next. I expect there will be a significant realigning of digital
By Beth Hood, Founder and Director, Verosa For many of us, the post-Covid19 world represents a number of challenges as we seek to adapt to the constructs of the so called ‘new normal’. But what of the opportunities that might
By Tom Bourlet, The stag company. Creating a great logo is an integral part of building your brand, making a design that people will quickly remember and associate instantly with your business the moment they spot it. The style you