YouTube advertising is actually a new form of internet marketing that utilizes video to advertise and promote your products or services. Think of it more like a traditional television program.…
A brand is an individual label, name, symbol, design or other characteristic which clearly defines one company’s goods or services as unique and different from those of others. As a…
Marketing online is a broad term and encompasses several areas of activity. Internet marketing is generally defined as a technique for advertising and selling a product or service online using…
Online Business or e-commerce is basically any kind of business or transaction that involves sharing data between online companies or people. It can also be defined as the exchange of…
By Sam Holding, Head of International, SparkPost With such an unpredictable year coming to a close, one thing is certain: this year’s festive season will pose an extremely unique set…
By Benedict Ireland, Head of Experience at Splendid UNLIMITED As Christmas nears, retailers still have to prepare despite the ongoing and varying levels of restrictions across the country. John Lewis…
Residual income refers to the residual earning that has already been made from an investment. This residual earning is the amount of profit that was already made and the additional…
If you want to be a successful manager in today’s business world, then you are going to have to master leadership skills. Leadership is simply the management of a company,…
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advertising campaigns, we’re not talking about colours, logos, audio and visuals.…
A brand is simply a company’s name, trademark, symbol or other distinctive feature that distinguishes one brand’s product or service from the rest. Branding is an integral marketing technique and…
Social media marketing refers to the use of various social media sites and platforms to advertise a product or service. While the terms’ traditional marketing and e-marketing are now dominant…
Digital marketing is the part of online marketing, which uses online and web-based digital technology like mobile phones, desktop computers and other digital media to market products and services. These…
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