By any definition, digital marketing relates to the promotion of products, services, or brands by means of digital channels. At a very basic level, digital marketing simply refers to marketing delivered via digital channels like search engines, social networking sites,
Social media has the potential to reshape the advertising landscape in a big way for many businesses. SMM allows businesses to get more exposure for less money. SMM is also the ideal solution for many small businesses that don’t want
Advertising is about making statements to encourage and motivate an individual to take certain action. Good advertising is cleverly designed to be highly memorable, powerful, and, sometimes, irresistible. It shifts the audience’s attention, challenges the audience’s interest, and demands their
Marketing is a very broad concept, which encompasses a variety of activities aimed at communicating a message to as many potential customers as possible. It is pursued by a company when it seeks to maximize its profit through price elasticity,
Digital marketing is the promotion of services or products using digital technology through the internet, email, social networking, or some other digital channel. In essence, it is an umbrella phrase that covers a number of different marketing strategies including Search
Facebook Ads Manager is an amazing tool which enables you to setup, monitor and report on all your Facebook Ads campaigns with ease. It may sound a little intimidating at first but once you understand what you are doing it
Marketing, also known as advertising, is one of the most important aspects of business. It can literally make or break your business. There are many ways that marketing can be achieved, but it is also important to determine which marketing
What is the gig workfare? Let us explain it better. The gig workfare consists of three participants: the client asking for a service or products done; the gig worker that will give the service/product. And the third person, the platform
By Vihan Sharma, European Managing Director, LiveRamp 2020 was a turbulent year for adtech and digital marketing, but not just because of the pandemic. In fact, for many, the biggest impact to the industry was Google’s decision to deprecate third-party
There are various types of social platforms, advertising ideas and social media tools that can be used by a small business owner or Internet marketer to promote their products and services. Every minute of the day, millions of users log
Marketing ideas are the key to your success as a small business owner. When it comes to getting the word out, these small entrepreneurs have the information and tools they need to create an awareness of their company. Knowing what
By Michael Bush, Commercial Director, Climb Online Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will