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We must now use the potential of advertising and communications to support the transition to a more sustainable future

We must now use the potential of advertising and communications to support the transition to a more sustainable future

By Prof Florence Touzé, Audencia  For many years the subject of responsibility in advertising and it..

7 Tips for website success

7 Tips for website success

By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder ..

Protecting your customers and your business from Black Friday scams

Protecting your customers and your business from Black Friday scams

By Guy Hanson, VP of Customer Engagement International at Validity This holiday shop..

Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history

Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history

Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ram..

Personal Banking Job Description

Personal Banking Job Description

In today’s competitive banking world, the Personal banker Job Description is v..

Top Tips for Email Marketing and Deliverability this Christmas Season

Top Tips for Email Marketing and Deliverability this Christmas Season

By Sam Holding, Head of International, SparkPost With such an unpredictable year com..

How can retailers do Christmas virtually?

How can retailers do Christmas virtually?

By Benedict Ireland, Head of Experience at Splendid UNLIMITED As Christmas nears, re..

Brand, marketing and advertising campaigns should always mean business 

Brand, marketing and advertising campaigns should always mean business 

By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkf..

Design Inspiration, by John O’Leary of Swyft.

Design Inspiration, by John O’Leary of Swyft.

Swyft is an online furniture brand that launched in 2020. They are known for their m..

Brand guidelines: the antidote to your business’ identity crisis

Brand guidelines: the antidote to your business’ identity crisis

By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you..

The Beauty of Good People and Good Technology Working in Unison

The Beauty of Good People and Good Technology Working in Unison

The pros and cons of home working has been discussed in great depth over the last fe..

What can music and sound do for your brand?

What can music and sound do for your brand?

By Max De Lucia, co-founder and client director at specialist sonic branding agency ..

Flexibility, variety and learning to say ‘no’: key lessons from small agency culture

Flexibility, variety and learning to say ‘no’: key lessons from small agency culture

By Meghan Linehan – Director of Accounts at Something Different The business world i..

Digital Future report reveals majority of marketers are “in denial” about SEO performance gap

Digital Future report reveals majority of marketers are “in denial” about SEO performance gap

More than eight in ten respondents agree that digital channels will be responsible ..

WHY SILK IS STILL ‘QUEEN OF FABRICS’

WHY SILK IS STILL ‘QUEEN OF FABRICS’

By Sonal Keay, founder of This Is Silk www.thisissilk.com  Mother Nature’s favourite..

Stepping your brand up from customer service to customer experience

Stepping your brand up from customer service to customer experience

By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one..

Lockdown 2020 Black Friday – How to maximise return

Lockdown 2020 Black Friday – How to maximise return

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Black ..

The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown

The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media  Most ..

AI has become a brand manager’s ultimate super-power

AI has become a brand manager’s ultimate super-power

By Nadim Sadek, Founder and CEO of ProQuo AI.  What’s the point in having a brand? T..

Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications

Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications

Creative agency Designate has revealed its campaign for VisitBrighton which subverts..

Navigating the New Normal: A modern approach to brand building

Navigating the New Normal: A modern approach to brand building

By Ross Timms, Head of Strategy, Rufus Leonard  As 44% of CMOs take on the challenge..

What now? 5 areas for brands to consider

What now? 5 areas for brands to consider

By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal pa..

Why enterprise buyers love relevancy as much as consumers

Why enterprise buyers love relevancy as much as consumers

By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious..

The Role of a Brand Manager in a Company’s Image Management Strategy

The Role of a Brand Manager in a Company’s Image Management Strategy

When it comes to business, a brand manager is crucial to the success of a company. I..

Advertising Page Exposure For the Small Business

Advertising Page Exposure For the Small Business

Getting your website in front of the eyes of online visitors can be achieved by incr..

Business

Search Engine Marketing – How To Get A Good Ranking

Search Engine Marketing – How To Get A Good Ranking

Search Engine Marketing is basically a type of Internet Marketing which involves the promotion of va..

Business

Marketing Funnel

Marketing Funnel

The purchase funnel, also known as the customer funnel or buying funnel, is a user-focused model tha..

Search Engine Optimization and SEO: Learn What It Is and How You Can Do It

Search Engine Optimization and SEO: Learn What It Is and How You Can Do It

Search Engine Optimization is the procedure of increasing the number and quality of ..

Business

What Is A CRM System?

What Is A CRM System?

Customer Relationship Management is just one of the many other ways that a company can manage and an..

Social media’s part in the changing face of brand value

Social media’s part in the changing face of brand value

By Jag Panesar, Director at Saltaire-based digital agency, Xpand. Since social media..

Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic

Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic

By Kevin Brent is director of BizSmart The latest Office for National Statistics [ON..

Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions

Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions

While consumers plan to reduce holiday spending overall, more than 80 percent of hol..

Creative Marketing

Creative Marketing

Creative marketing refers to the process of using words and images to persuade, attr..

Free Marketing Ideas That Work

Free Marketing Ideas That Work

This is a list of simple yet effective marketing ideas for small companies working o..

The Best Place to Shop For Clothing at Low Prices

The Best Place to Shop For Clothing at Low Prices

There are lots of clothing brands that come from all over the world, and they are al..

Creating Successful Marketing Efforts

Creating Successful Marketing Efforts

Blooming Brands, Inc. is an international restaurant holding company which owns seve..

Finding Brands of the World

Finding Brands of the World

Brands of the World can be compared with brand name brands that you can find in stor..