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ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020

ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020

Swiss luxury watch manufacturer, Rolex, pips Visa to the post in consumer league table Superbrands U..

Business

A Christmas like no other: How to prepare your brand for the most important shopping season

A Christmas like no other: How to prepare your brand for the most important shopping season

By Harry Gough, Content Strategist, Qualtrics In any other year, brands would already have their Chr..

Business

Using Community Based Marketing to improve your customer relations

Using Community Based Marketing to improve your customer relations

By  Ashley Friedlein , founder and CEO Guild We’re probably all familiar with the notion that it’s f..

Business

How can we drive better outcomes for our health and the environment? Gamification.

How can we drive better outcomes for our health and the environment? Gamification.

By Elodie Swanberg, CEO and co-founder, POMMINE We’ve been talking about the looming health and envi..

How can the high street maintain customer relationships during restrictions?

How can the high street maintain customer relationships during restrictions?

Christopher Colley, Customer Experience Principal, EMEA, Medallia This year has seen..

Consumers flock to positive short-form videos in wake of COVID-19 outbreak

Consumers flock to positive short-form videos in wake of COVID-19 outbreak

76% of consumers agree that fun and positive online video content will become an ev..

Impact Closes 2020 with Growth in Partnership Automation

Impact Closes 2020 with Growth in Partnership Automation

The resiliency of partnerships fueled steady growth throughout a challenging year Im..

Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global

Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global

User-first ad marketplace debuts creative platform for premium social-style ads and ..

Impact Closes 2020 with Growth in Partnership Automation

Impact Closes 2020 with Growth in Partnership Automation

The resiliency of partnerships fueled steady growth throughout a challenging year Im..

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Leading in-game ad platform announces partnership with mobile-first exchange to enab..

Adnami Announces Key UK Hire As Expansion Continues Globally 

Adnami Announces Key UK Hire As Expansion Continues Globally 

Steph Miller to lead launch of UK office Following significant growth, high impact c..

Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner

Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner

Publisher Platform and Adnami join forces to work with leading publishers  in Denmar..

White Bullet launches Intellectual Property Infringement Platform to help combat piracy

White Bullet launches Intellectual Property Infringement Platform to help combat piracy

White Bullet has already stopped millions of dollars of ad spend from funding piracy..

Cavai unveils senior hire following major investment

Cavai unveils senior hire following major investment

Cavai readies for further expansion with new appointment of industry heavyweight as ..

Making music pay through technology 

Making music pay through technology 

By Richard Cottrell, CEO of Melos Publishing   Advertising legend Sir John Hegarty ..

Why easily consumable content is the best marketing tool for your business

Why easily consumable content is the best marketing tool for your business

It is human nature to want to grow and achieve more, we get a rush when we learn som..

Opinion

Numbers aren’t everything when it comes to social media follower growth

Numbers aren’t everything when it comes to social media follower growth

Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers..

The 7 Cs of email signature marketing

The 7 Cs of email signature marketing

By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer People often overlook..

Strategic Thinking

Strategic Thinking

Strategic thinking has been described as the process of using one’s mind in a ..

CX trends of 2021: the year of the “never normal”

CX trends of 2021: the year of the “never normal”

By Noel Lavery, UK Sales Director, Infobip 2020 has been a year very few of us will ..

As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable. 

As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable. 

By Adela Dinca, Trademark Assistant at intellectual property firm, Mathys & Squire It is, theref..

Live shopping: How holiday shopping could be decided this year

Live shopping: How holiday shopping could be decided this year

By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping..

Custom Stickers – Making Your Mark

Custom Stickers – Making Your Mark

Many companies have discovered the Advertorial benefits of using a freelance writer...

The attention economy and the end of the app – why brands could be headed for a territory war on WhatsApp

The attention economy and the end of the app – why brands could be headed for a territory war on WhatsApp

By Ed Hodges, CEO of HelloDone We may be reaching ‘peak app’. Recent data suggests t..

Social Media Optimization – How To Do It?

Social Media Optimization – How To Do It?

Social media optimization is the effective utilization of various social media netwo..

About to launch an app? Here are five things to do first

About to launch an app? Here are five things to do first

By Sarah Woodhouse, Director, AMBITIOUS PR  When it comes to getting your app from t..

Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign

Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign

 Independent media agency The Kite Factory and London based advertising agency Red B..

Content is the heart of successful agile marketing

Content is the heart of successful agile marketing

How are companies approaching the challenge of customer engagement at a time of unpr..

iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour

iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour

Over a third of CMOs believe establishing a thought leadership position provides bes..

The CLV Group appoints KWT Global to shake things up and create some noise

The CLV Group appoints KWT Global to shake things up and create some noise

London, UK, 24 November 2020 – Integrated brand strategy and public relations agency..

Crucial Whitepaper Reveals Fate For Rugby in 2021

Crucial Whitepaper Reveals Fate For Rugby in 2021

Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drin..

Business

tmwi appoints digital marketing expert Kaled Miah as Senior Account Director

tmwi appoints digital marketing expert Kaled Miah as Senior Account Director

 Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director..

Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands

Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands

Animation of the iconic Michelin logo brings the brand to life and offers helpful ad..

Six predictions for the partnerships industry in 2021

Six predictions for the partnerships industry in 2021

Daisy-Blue Tinne, Agency Development Director from Impact  Every year, the performan..

Audio brand trends 2021: how the sound of brands will change next year

Audio brand trends 2021: how the sound of brands will change next year

Looking at trends that will define media, tech and marketing in 2021, amp – world-le..

The case for transparency… in everything you do

The case for transparency… in everything you do

One undeniable truth of branding is that when people trust a company, it will have a..

Seven Tips For Influencer Acquisition and Retention

Seven Tips For Influencer Acquisition and Retention

By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building a..