What is Forex Money Management anyway? Quite simply put, Forex Money Management is a group of self-imposed regulations effective traders follow to better manage their currency investments effectively; increasing profits, …
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Business
Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance …
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Business
Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as Marketing Director, having previously …
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Business
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, …
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Business
White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale Cybersecurity and IP protection …
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By Emma Thompson, Marketing Director at OnBrand Marketing (www.onbrand.co.uk) As the UK continues to gradually open up again and we all start to feel like life is starting to return …
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By John Story VP, DEPUTY GENERAL COUNSEL, ACOUSTIC. Earlier this week, Apple announced a slew of privacy updates during its Worldwide Developers Conference (WWDC). With the releases of iOS 15 …
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How scientific minds should meet Totem today launches Sci+Med, a new events platform built specifically for the medical, scientific and pharmaceutical industries. Sci+Med allows companies to build their own white-labelled bespoke …
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By Mark Caddle is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers. With an increasing number of brands opting to do business online, cybersquatting is …
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Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housing associations report difficulties in not only reporting on this information but also analysing it and addressing …
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By W. Alexander Barnes, VP AI Merchandising & Marketing In the face of competition from private label, new brands and online fulfilment, which is stressing margins, consumer brands will need …
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Opinion
Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising Cavai, the leading conversational advertising …
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