How to find the right integrated brand partnership online

By Jonathan Kowalski, Brand Partnerships Director at TheSoul Publishing Creativity brings to mind mental pictures of abstract art, flashy ad campaigns, and “blue-sky thinking”, in trendy design studios. However as anyone who works in branding, marketing, and content will know,

Thinking outside the tick box: creativity within corporate compliance

By Alistair Robertson – Creative and Strategy @ Nucco Brain (strategic content agency operating at the intersection of storytelling and technology / clients include Deloitte, the European Space Agency, Google, HSBC, JP Morgan, BBC, John Lewis Partnership and Water Aid).

Designing inclusive brands

By Toby Jervis, Creative Director and co-founder of evensix™, a full-service creative agency A few years ago, I was reading through a case study about the latest ‘Uber’ re-brand. I was drawn in by the beautiful typography and well-crafted brand

YBOL series: making a statement with design and branding

By Andrew Johnson, Creative Director at Hyped Marketing. We know you shouldn’t judge a book by its cover, but when it comes to branding, we 100% do! (And so does everybody else.) It’s easy to think that design is no

7 reasons local ads are vital to boosting brands globally

How targeted local ads can bring your brand to the top of ‘Near Me’ searches and reach more customers By Paul O’Donoghue, VP solution engineering, Uberall Throughout the pandemic, consumers have been looking for information on stores and businesses ‘near

How to create an effective logo design

By Gary Knight, WOLF CEO, explains how a logo has the power to attract new audiences and retain existing consumers A logo is so much more than just a pretty visual. It’s your brand value. It represents the feeling that

What is Advertising

While often used interchangeably, advertising and marketing are very different. In fact, there are basically several differences between advertising and marketing. In simple terms, advertising is simply the act of identifying consumer needs and then coming up with a marketing

Can a sibling force the sale of an inherited property?

Inheriting a property with a sibling is not always a straightforward process, compounded by the fact that it arises following the sensitive times of a family bereavement. Siblings may agree on what to do with the property and of course

What is Product Marketing

Many people don’t realize how important what is product marketing is in their businesses. A lot of the success in business comes from having a successful website. Just as in traditional marketing, product marketing manager, like traditional and digital marketing,