The value of data and why you should use it responsibly
By Scott Logie, Customer Engagement Director at REaD Group In 2010, data journalist David McCandless said, “Data is the new soil.” Yet..
Business
Business
Business
AI and email: the R&D journey
AI and email: the R&D journey
By Paul Gwynn, CTO, FanFinders If you work in technology (or even if you don’t), you’ll know the biggest buzz in tech over the past few years has been..
Business
ENGAGING YOUR AUDIENCE WITH EMAIL MARKETING
By Gee Guntrip, Studio Manager at Hyped Marketing. Email has been around since 1971, but despite being one of the more traditional fo..
Business
5 Retail Megatrends Poised for Relevancy in 2021
By Nikki Baird, Vice President, Retail Innovation, Aptos While the full impact of the global pandemic on retailing remains to be seen,..
Business
Secret to success: Top business leaders reveal ‘blueprint’ for growth during pandemic
Investing in ‘top talent’ hailed as #1 business priority ‘Digital innovation’ key to weathering out economic downturn UX, CX and digi..
Business
Business
HOW STREAMING WILL BE SHAPED BY FIVE TRENDS IN 2021
HOW STREAMING WILL BE SHAPED BY FIVE TRENDS IN 2021
By Steve Munachen, Global Head of Marketing, PUSH LIVE Live streamed content has come into a world of its own thanks to the global lockdown. What was ..
Business
Business
Managing your reputation online
Managing your reputation online
By ,Louise Watson-Dowell, Digital Account Director at Definition Agency – a full-service communications agency with specialist expertise in building ..
Business
Top 5 Lead Generation Mistakes – What Everyone Got Wrong This Year
As we transition into 2021, it’s time to leave behind major lead generation mistakes many of us have been making. With most peop..
Business
What is Ethical Growth Marketing?
By Chris ,Co-Founder & CEO of Growth Animals and a Trustee for Dementia Support. Tenacious about business growth and passionate about ethic..
Business
Business
will they be pos‘Social Media Strategies for 2021 – how differentt-pandemic?’
will they be pos‘Social Media Strategies for 2021 – how differentt-pandemic?’
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 has been the year that rocked global business and has potentially, ..
Business
Why now is the time for retail to reset and embrace the high street
By Neil Clark , co-founder and CEO at Evoke Creative – specialists in interactive retail solutions and backed by BGF, the UK’s most ..
Business
Business
Pandemic-Era Marketing
Pandemic-Era Marketing
Flexibility Is Key, So Is A Focus On The Customer By Leor Franks, CMO, Augusta The markets today remain unstable as the ongoing uncertainty of the Pan..
Business
Business
Email Marketing: 5 Ways to Connect with Customers in 2021
Email Marketing: 5 Ways to Connect with Customers in 2021
By Louise Laurie,marketing manager.Cartridge people 2020 has been a strange and difficult year for everyone – your consumers are no different. It’s im..
Business
Saving the world and saving money … How brands can be green and still appeal to price conscious parents
By James Moretti, Insights Analyst, Siegel+Gale Watching the news, it’s easy to forget that in many ways we live in enlightened times..
Business
Showing contact centre staff and customers they’re valued during the holiday season
By Neil Hammerton, CEO and Co-founder, Natterbox For contact centres, Christmas is the busiest time of year, and this year, it will b..
Business
Business
ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020
ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020
Swiss luxury watch manufacturer, Rolex, pips Visa to the post in consumer league table Superbrands UK revealed today that Rolex, has been voted the UK..
Business
Business
A Christmas like no other: How to prepare your brand for the most important shopping season
A Christmas like no other: How to prepare your brand for the most important shopping season
By Harry Gough, Content Strategist, Qualtrics In any other year, brands would already have their Christmas plans ironed out and ready to go, implement..
Business
Business
Using Community Based Marketing to improve your customer relations
Using Community Based Marketing to improve your customer relations
By Ashley Friedlein , founder and CEO Guild We’re probably all familiar with the notion that it’s five times more expensive to win a new client than ..
Business
Business
How can we drive better outcomes for our health and the environment? Gamification.
How can we drive better outcomes for our health and the environment? Gamification.
By Elodie Swanberg, CEO and co-founder, POMMINE We’ve been talking about the looming health and environmental crises for decades, but despite countles..
Business
How can the high street maintain customer relationships during restrictions?
Christopher Colley, Customer Experience Principal, EMEA, Medallia This year has seen unprecedented retail disruption. Where 85 percent..
Business
Consumers flock to positive short-form videos in wake of COVID-19 outbreak
76% of consumers agree that fun and positive online video content will become an even more important and popular source of entertainm..
Business
Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global
User-first ad marketplace debuts creative platform for premium social-style ads and swiftly picks up prestigious award Picnic, the Soc..
Business
Impact Closes 2020 with Growth in Partnership Automation
The resiliency of partnerships fueled steady growth throughout a challenging year Impact, the global leader in partnership automation,..
Business
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading pro..
Business
Adnami Announces Key UK Hire As Expansion Continues Globally
Steph Miller to lead launch of UK office Following significant growth, high impact creative tech provider Adnami has announced the app..
Business
Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner
Publisher Platform and Adnami join forces to work with leading publishers in Denmark Adnami, the leading technology provider of high ..
Business
White Bullet launches Intellectual Property Infringement Platform to help combat piracy
White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regula..
Business
Cavai unveils senior hire following major investment
Cavai readies for further expansion with new appointment of industry heavyweight as product team leader Cavai, the leading conversati..
Business
The 7 Cs of email signature marketing
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer People often overlook the effectiveness of marketing a brand through em..
Business
CX trends of 2021: the year of the “never normal”
By Noel Lavery, UK Sales Director, Infobip 2020 has been a year very few of us will forget. And as we move towards a new year which lo..
Business
As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable.
By Adela Dinca, Trademark Assistant at intellectual property firm, Mathys & Squire It is, therefore, not surprising that businesses will extend th..
Business
About to launch an app? Here are five things to do first
By Sarah Woodhouse, Director, AMBITIOUS PR When it comes to getting your app from the store onto the smart devices of potentially mil..
Business
Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign
Independent media agency The Kite Factory and London based advertising agency Red Brick Road today unveiled their debut campaign for ..
Business
Content is the heart of successful agile marketing
How are companies approaching the challenge of customer engagement at a time of unprecedented business change, when campaigns need to ..
Business
iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour
Over a third of CMOs believe establishing a thought leadership position provides best results for sentiment and relationship building ..
Business
The CLV Group appoints KWT Global to shake things up and create some noise
London, UK, 24 November 2020 – Integrated brand strategy and public relations agency KWT Global, has been appointed by The Customer Li..
Business
Business
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined a..
Business