Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands
Animation of the iconic Michelin logo brings the brand to life and offers helpful advice to web visitors Cavai, the leading conversati..
Business
Business
Audio brand trends 2021: how the sound of brands will change next year
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the fo..
Business
The case for transparency… in everything you do
One undeniable truth of branding is that when people trust a company, it will have a positive effect on that company’s results. ..
Business
Business
We must now use the potential of advertising and communications to support the transition to a more sustainable future
We must now use the potential of advertising and communications to support the transition to a more sustainable future
By Prof Florence Touzé, Audencia For many years the subject of responsibility in advertising and its impact on the economy, politics and society has ..
Business
Top Tips for Email Marketing and Deliverability this Christmas Season
By Sam Holding, Head of International, SparkPost With such an unpredictable year coming to a close, one thing is certain: this year’s ..
Business
Design Inspiration, by John O’Leary of Swyft.
Swyft is an online furniture brand that launched in 2020. They are known for their modular, design-led sofas that are delivered within..
Business
Brand guidelines: the antidote to your business’ identity crisis
By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you really know your business? Do you know which deri..
Business
Digital Future report reveals majority of marketers are “in denial” about SEO performance gap
More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confi..
Business
WHY SILK IS STILL ‘QUEEN OF FABRICS’
By Sonal Keay, founder of This Is Silk www.thisissilk.com Mother Nature’s favourite fabric It is hard to think of many positive outco..
Business
Stepping your brand up from customer service to customer experience
By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one of the hottest buzzwords in the business world, a..
Business
The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Most businesses have a website. Fact. But what role doe..
Business
Navigating the New Normal: A modern approach to brand building
By Ross Timms, Head of Strategy, Rufus Leonard As 44% of CMOs take on the challenge of mid-year budget cuts in 2020[1] – a direct res..
Business
What now? 5 areas for brands to consider
By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal part of our day to day lives and interactions, influ..
Business
Why enterprise buyers love relevancy as much as consumers
By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious, but as we look towards 2021, marketers could be ..
Business
The Role of a Brand Manager in a Company’s Image Management Strategy
When it comes to business, a brand manager is crucial to the success of a company. In particular, the successful functioning of the bu..
Business
Advertising Page Exposure For the Small Business
Getting your website in front of the eyes of online visitors can be achieved by increasing the page visibility and page exposure of yo..
Business
Business
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing is basically a type of Internet Marketing which involves the promotion of various websites through SEO or search engine optimi..
Business
Business
Marketing Funnel
Marketing Funnel
The purchase funnel, also known as the customer funnel or buying funnel, is a user-focused model that depicts the conceptual customer journey towards ..
Business
Search Engine Optimization and SEO: Learn What It Is and How You Can Do It
Search Engine Optimization is the procedure of increasing the number and quality of web site traffic directed to a particular site or ..
Business
Business
What Is A CRM System?
What Is A CRM System?
Customer Relationship Management is just one of the many other ways that a company can manage and analyze its interactions with its potential, past an..
Business
Social media’s part in the changing face of brand value
By Jag Panesar, Director at Saltaire-based digital agency, Xpand. Since social media took the commercial atmosphere by storm, it’s nev..
Business
Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic
By Kevin Brent is director of BizSmart The latest Office for National Statistics [ONS] figures suggest the number of people working ex..
Business
Creative Marketing
Creative marketing refers to the process of using words and images to persuade, attract, influence, and persuade others in your market..
Business
Free Marketing Ideas That Work
This is a list of simple yet effective marketing ideas for small companies working on a very limited budget. I’ll give you an ov..
Business
Creating Successful Marketing Efforts
Blooming Brands, Inc. is an international restaurant holding company which owns several different American casual dining chains. The c..
Business
Why Now Is the Best Time to be Connecting to Your Customers
By Gayle Carpenter, Sparkloop During the last few months of businesses finding their way through the pandemic, Sparkloop has not furlo..
Business
COVID-19 has made personalisation in customer communication more important than ever
By James Hall, Commercial Director, Striata UK When COVID-19 struck and countries around the world went into lockdown, the reaction by..
Business
How to create a brand that has a unique market presence
By Ross Sklar, CEO The Starco Group and Starco Bands Building a brand which has a unique market presence is a critical skill in today..
Business
How brands can make the most of in-app advertising
It’s a mobile world, and with so many people plugged into mobile devices, brands have unprecedented access to consumers and endless op..
Business
Competitive Analysis
Competitor analysis in strategic management and marketing is a study of the strengths and weak points of potential and current competi..
Business
Types of Analysis
There are many different kinds of analysis that can be applied to the markets. Some of the more common ones include chart patterns, tr..
Business
7 ways to generate winning sales leads through email marketing
By Faye Eldridge Founder of FYAMI – Business Growth Consultancy Email marketing is a key strategy in generating new business leads, bu..
Business
2020 is the year of the customer
By Sam Holding, Head of International, SparkPost Who would’ve thought that 2020 would be one of the most disruptive years for gl..
Business
Using tiered broadcast and digital tools to elevate B2B marketing events
By Simon Richardson, Creative Strategist @ Amplify (“brand experience agency of the decade” whose clients include Airbnb, Google and S..
Business
YBOL series: making a statement with design and branding
By Andrew Johnson, Creative Director at Hyped Marketing. We know you shouldn’t judge a book by its cover, but when it comes to brandin..
Business
7 reasons local ads are vital to boosting brands globally
How targeted local ads can bring your brand to the top of ‘Near Me’ searches and reach more customers By Paul O’Donoghue, VP solution ..
Business
3 ways to adapt your affiliate marketing strategy as consumer trends shift
By Virginia Rizzi manages the affiliate marketing team at digital marketing agency Glass Digital. In this article, she’ll share ..
Business