Business

Showing contact centre staff and customers they’re valued during the holiday season

Showing contact centre staff and customers they’re valued during the holiday season

By Neil Hammerton, CEO and Co-founder, Natterbox For contact centres, Christmas is ..

Business

ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020

ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020

Swiss luxury watch manufacturer, Rolex, pips Visa to the post in consumer league table Superbrands U..

Business

A Christmas like no other: How to prepare your brand for the most important shopping season

A Christmas like no other: How to prepare your brand for the most important shopping season

By Harry Gough, Content Strategist, Qualtrics In any other year, brands would already have their Chr..

Business

Using Community Based Marketing to improve your customer relations

Using Community Based Marketing to improve your customer relations

By  Ashley Friedlein , founder and CEO Guild We’re probably all familiar with the notion that it’s f..

Business

How can we drive better outcomes for our health and the environment? Gamification.

How can we drive better outcomes for our health and the environment? Gamification.

By Elodie Swanberg, CEO and co-founder, POMMINE We’ve been talking about the looming health and envi..

How can the high street maintain customer relationships during restrictions?

How can the high street maintain customer relationships during restrictions?

Christopher Colley, Customer Experience Principal, EMEA, Medallia This year has seen..

Consumers flock to positive short-form videos in wake of COVID-19 outbreak

Consumers flock to positive short-form videos in wake of COVID-19 outbreak

76% of consumers agree that fun and positive online video content will become an ev..

Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global

Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global

User-first ad marketplace debuts creative platform for premium social-style ads and ..

Impact Closes 2020 with Growth in Partnership Automation

Impact Closes 2020 with Growth in Partnership Automation

The resiliency of partnerships fueled steady growth throughout a challenging year Im..

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Leading in-game ad platform announces partnership with mobile-first exchange to enab..

Adnami Announces Key UK Hire As Expansion Continues Globally 

Adnami Announces Key UK Hire As Expansion Continues Globally 

Steph Miller to lead launch of UK office Following significant growth, high impact c..

Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner

Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner

Publisher Platform and Adnami join forces to work with leading publishers  in Denmar..

White Bullet launches Intellectual Property Infringement Platform to help combat piracy

White Bullet launches Intellectual Property Infringement Platform to help combat piracy

White Bullet has already stopped millions of dollars of ad spend from funding piracy..

Cavai unveils senior hire following major investment

Cavai unveils senior hire following major investment

Cavai readies for further expansion with new appointment of industry heavyweight as ..

The 7 Cs of email signature marketing

The 7 Cs of email signature marketing

By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer People often overlook..

CX trends of 2021: the year of the “never normal”

CX trends of 2021: the year of the “never normal”

By Noel Lavery, UK Sales Director, Infobip 2020 has been a year very few of us will ..

As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable. 

As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable. 

By Adela Dinca, Trademark Assistant at intellectual property firm, Mathys & Squire It is, theref..

About to launch an app? Here are five things to do first

About to launch an app? Here are five things to do first

By Sarah Woodhouse, Director, AMBITIOUS PR  When it comes to getting your app from t..

Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign

Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign

 Independent media agency The Kite Factory and London based advertising agency Red B..

Content is the heart of successful agile marketing

Content is the heart of successful agile marketing

How are companies approaching the challenge of customer engagement at a time of unpr..

iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour

iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour

Over a third of CMOs believe establishing a thought leadership position provides bes..

The CLV Group appoints KWT Global to shake things up and create some noise

The CLV Group appoints KWT Global to shake things up and create some noise

London, UK, 24 November 2020 – Integrated brand strategy and public relations agency..

Business

tmwi appoints digital marketing expert Kaled Miah as Senior Account Director

tmwi appoints digital marketing expert Kaled Miah as Senior Account Director

 Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director..

Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands

Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands

Animation of the iconic Michelin logo brings the brand to life and offers helpful ad..

Audio brand trends 2021: how the sound of brands will change next year

Audio brand trends 2021: how the sound of brands will change next year

Looking at trends that will define media, tech and marketing in 2021, amp – world-le..

The case for transparency… in everything you do

The case for transparency… in everything you do

One undeniable truth of branding is that when people trust a company, it will have a..

Business

We must now use the potential of advertising and communications to support the transition to a more sustainable future

We must now use the potential of advertising and communications to support the transition to a more sustainable future

By Prof Florence Touzé, Audencia  For many years the subject of responsibility in advertising and it..

Top Tips for Email Marketing and Deliverability this Christmas Season

Top Tips for Email Marketing and Deliverability this Christmas Season

By Sam Holding, Head of International, SparkPost With such an unpredictable year com..

Design Inspiration, by John O’Leary of Swyft.

Design Inspiration, by John O’Leary of Swyft.

Swyft is an online furniture brand that launched in 2020. They are known for their m..

Brand guidelines: the antidote to your business’ identity crisis

Brand guidelines: the antidote to your business’ identity crisis

By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you..

Digital Future report reveals majority of marketers are “in denial” about SEO performance gap

Digital Future report reveals majority of marketers are “in denial” about SEO performance gap

More than eight in ten respondents agree that digital channels will be responsible ..

WHY SILK IS STILL ‘QUEEN OF FABRICS’

WHY SILK IS STILL ‘QUEEN OF FABRICS’

By Sonal Keay, founder of This Is Silk www.thisissilk.com  Mother Nature’s favourite..

Stepping your brand up from customer service to customer experience

Stepping your brand up from customer service to customer experience

By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one..

The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown

The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media  Most ..

Navigating the New Normal: A modern approach to brand building

Navigating the New Normal: A modern approach to brand building

By Ross Timms, Head of Strategy, Rufus Leonard  As 44% of CMOs take on the challenge..

What now? 5 areas for brands to consider

What now? 5 areas for brands to consider

By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal pa..

Why enterprise buyers love relevancy as much as consumers

Why enterprise buyers love relevancy as much as consumers

By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious..