Making music pay through technology
By Richard Cottrell, CEO of Melos Publishing Advertising legend Sir John Hegarty reportedly once said that “Music is 50 per cent of..
Opinion
All Posts
Why easily consumable content is the best marketing tool for your business
It is human nature to want to grow and achieve more, we get a rush when we learn something new. Which is why content that gives us inf..
Opinion
Opinion
Numbers aren’t everything when it comes to social media follower growth
Numbers aren’t everything when it comes to social media follower growth
Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers aren’t everything when it comes to social media m..
Opinion
The 7 Cs of email signature marketing
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer People often overlook the effectiveness of marketing a brand through em..
Business
Strategic Thinking
Strategic thinking has been described as the process of using one’s mind in a way that brings about a specific result. It can al..
News
CX trends of 2021: the year of the “never normal”
By Noel Lavery, UK Sales Director, Infobip 2020 has been a year very few of us will forget. And as we move towards a new year which lo..
Business
As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable.
By Adela Dinca, Trademark Assistant at intellectual property firm, Mathys & Squire It is, therefore, not surprising that businesses will extend th..
Business
Live shopping: How holiday shopping could be decided this year
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands o..
Opinion
Custom Stickers – Making Your Mark
Many companies have discovered the Advertorial benefits of using a freelance writer. These people are able to take on advertising role..
Technology
The attention economy and the end of the app – why brands could be headed for a territory war on WhatsApp
By Ed Hodges, CEO of HelloDone We may be reaching ‘peak app’. Recent data suggests that users have grown tired of the constant stream ..
News
Social Media Optimization – How To Do It?
Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity a..
Opinion
About to launch an app? Here are five things to do first
By Sarah Woodhouse, Director, AMBITIOUS PR When it comes to getting your app from the store onto the smart devices of potentially mil..
Business
Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign
Independent media agency The Kite Factory and London based advertising agency Red Brick Road today unveiled their debut campaign for ..
Business
Content is the heart of successful agile marketing
How are companies approaching the challenge of customer engagement at a time of unprecedented business change, when campaigns need to ..
Business
iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour
Over a third of CMOs believe establishing a thought leadership position provides best results for sentiment and relationship building ..
Business
The CLV Group appoints KWT Global to shake things up and create some noise
London, UK, 24 November 2020 – Integrated brand strategy and public relations agency KWT Global, has been appointed by The Customer Li..
Business
Crucial Whitepaper Reveals Fate For Rugby in 2021
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange..
Opinion
Business
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined a..
Business
Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands
Animation of the iconic Michelin logo brings the brand to life and offers helpful advice to web visitors Cavai, the leading conversati..
Business
Six predictions for the partnerships industry in 2021
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performance marketing industry is met with challenges and o..
Opinion
Audio brand trends 2021: how the sound of brands will change next year
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the fo..
Business
The case for transparency… in everything you do
One undeniable truth of branding is that when people trust a company, it will have a positive effect on that company’s results. ..
Business
Seven Tips For Influencer Acquisition and Retention
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need ..
Opinion
Business
We must now use the potential of advertising and communications to support the transition to a more sustainable future
We must now use the potential of advertising and communications to support the transition to a more sustainable future
By Prof Florence Touzé, Audencia For many years the subject of responsibility in advertising and its impact on the economy, politics and society has ..
Business
7 Tips for website success
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsan..
Opinion
Protecting your customers and your business from Black Friday scams
By Guy Hanson, VP of Customer Engagement International at Validity This holiday shopping season will be like no other before it. The l..
Technology
Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for..
Opinion
Personal Banking Job Description
In today’s competitive banking world, the Personal banker Job Description is very important. As financial markets grow and peopl..
News
Top Tips for Email Marketing and Deliverability this Christmas Season
By Sam Holding, Head of International, SparkPost With such an unpredictable year coming to a close, one thing is certain: this year’s ..
Business
How can retailers do Christmas virtually?
By Benedict Ireland, Head of Experience at Splendid UNLIMITED As Christmas nears, retailers still have to prepare despite the ongoing ..
Technology
Brand, marketing and advertising campaigns should always mean business
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advert..
Opinion
Design Inspiration, by John O’Leary of Swyft.
Swyft is an online furniture brand that launched in 2020. They are known for their modular, design-led sofas that are delivered within..
Business
Brand guidelines: the antidote to your business’ identity crisis
By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you really know your business? Do you know which deri..
Business
The Beauty of Good People and Good Technology Working in Unison
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising wo..
Opinion
What can music and sound do for your brand?
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the conne..
Opinion
Flexibility, variety and learning to say ‘no’: key lessons from small agency culture
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer ma..
Opinion
Digital Future report reveals majority of marketers are “in denial” about SEO performance gap
More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confi..
Business