How can we drive better outcomes for our health and the environment? Gamification.
By Elodie Swanberg, CEO and co-founder, POMMINE We’ve been talking about the looming health and environmental crises for decades, but despite countles..
Business
All Posts
Business
How can we drive better outcomes for our health and the environment? Gamification.
How can the high street maintain customer relationships during restrictions?
Christopher Colley, Customer Experience Principal, EMEA, Medallia This year has seen unprecedented retail disruption. Where 85 percent..
Business
Consumers flock to positive short-form videos in wake of COVID-19 outbreak
76% of consumers agree that fun and positive online video content will become an even more important and popular source of entertainm..
Business
Impact Closes 2020 with Growth in Partnership Automation
The resiliency of partnerships fueled steady growth throughout a challenging year Impact, the global leader in partnership automation,..
News
Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global
User-first ad marketplace debuts creative platform for premium social-style ads and swiftly picks up prestigious award Picnic, the Soc..
Business
Impact Closes 2020 with Growth in Partnership Automation
The resiliency of partnerships fueled steady growth throughout a challenging year Impact, the global leader in partnership automation,..
Business
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading pro..
Business
Adnami Announces Key UK Hire As Expansion Continues Globally
Steph Miller to lead launch of UK office Following significant growth, high impact creative tech provider Adnami has announced the app..
Business
Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner
Publisher Platform and Adnami join forces to work with leading publishers in Denmark Adnami, the leading technology provider of high ..
Business
White Bullet launches Intellectual Property Infringement Platform to help combat piracy
White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regula..
Business
Cavai unveils senior hire following major investment
Cavai readies for further expansion with new appointment of industry heavyweight as product team leader Cavai, the leading conversati..
Business
Making music pay through technology
By Richard Cottrell, CEO of Melos Publishing Advertising legend Sir John Hegarty reportedly once said that “Music is 50 per cent of..
Opinion
Why easily consumable content is the best marketing tool for your business
It is human nature to want to grow and achieve more, we get a rush when we learn something new. Which is why content that gives us inf..
Opinion
Opinion
Numbers aren’t everything when it comes to social media follower growth
Numbers aren’t everything when it comes to social media follower growth
Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers aren’t everything when it comes to social media m..
Opinion
The 7 Cs of email signature marketing
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer People often overlook the effectiveness of marketing a brand through em..
Business
Strategic Thinking
Strategic thinking has been described as the process of using one’s mind in a way that brings about a specific result. It can al..
News
CX trends of 2021: the year of the “never normal”
By Noel Lavery, UK Sales Director, Infobip 2020 has been a year very few of us will forget. And as we move towards a new year which lo..
Business
As competition drives innovation and awakens the creative spirit, we discover that brand identity is, now more than ever, paramount to staying memorable.
By Adela Dinca, Trademark Assistant at intellectual property firm, Mathys & Squire It is, therefore, not surprising that businesses will extend th..
Business
Live shopping: How holiday shopping could be decided this year
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands o..
Opinion
Custom Stickers – Making Your Mark
Many companies have discovered the Advertorial benefits of using a freelance writer. These people are able to take on advertising role..
Technology
The attention economy and the end of the app – why brands could be headed for a territory war on WhatsApp
By Ed Hodges, CEO of HelloDone We may be reaching ‘peak app’. Recent data suggests that users have grown tired of the constant stream ..
News
Social Media Optimization – How To Do It?
Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity a..
Opinion
About to launch an app? Here are five things to do first
By Sarah Woodhouse, Director, AMBITIOUS PR When it comes to getting your app from the store onto the smart devices of potentially mil..
Business
Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign
Independent media agency The Kite Factory and London based advertising agency Red Brick Road today unveiled their debut campaign for ..
Business
Content is the heart of successful agile marketing
How are companies approaching the challenge of customer engagement at a time of unprecedented business change, when campaigns need to ..
Business
iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour
Over a third of CMOs believe establishing a thought leadership position provides best results for sentiment and relationship building ..
Business
The CLV Group appoints KWT Global to shake things up and create some noise
London, UK, 24 November 2020 – Integrated brand strategy and public relations agency KWT Global, has been appointed by The Customer Li..
Business
Crucial Whitepaper Reveals Fate For Rugby in 2021
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange..
Opinion
Business
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined a..
Business
Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands
Animation of the iconic Michelin logo brings the brand to life and offers helpful advice to web visitors Cavai, the leading conversati..
Business
Six predictions for the partnerships industry in 2021
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performance marketing industry is met with challenges and o..
Opinion
Audio brand trends 2021: how the sound of brands will change next year
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the fo..
Business
The case for transparency… in everything you do
One undeniable truth of branding is that when people trust a company, it will have a positive effect on that company’s results. ..
Business
Seven Tips For Influencer Acquisition and Retention
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need ..
Opinion
Business
We must now use the potential of advertising and communications to support the transition to a more sustainable future
We must now use the potential of advertising and communications to support the transition to a more sustainable future
By Prof Florence Touzé, Audencia For many years the subject of responsibility in advertising and its impact on the economy, politics and society has ..
Business
7 Tips for website success
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsan..
Opinion
Protecting your customers and your business from Black Friday scams
By Guy Hanson, VP of Customer Engagement International at Validity This holiday shopping season will be like no other before it. The l..
Technology