Live shopping: How holiday shopping could be decided this year
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping..
Opinion
All Posts
Custom Stickers – Making Your Mark
Many companies have discovered the Advertorial benefits of using a freelance writer...
Technology
The attention economy and the end of the app – why brands could be headed for a territory war on WhatsApp
By Ed Hodges, CEO of HelloDone We may be reaching ‘peak app’. Recent data suggests t..
News
Social Media Optimization – How To Do It?
Social media optimization is the effective utilization of various social media netwo..
Opinion
About to launch an app? Here are five things to do first
By Sarah Woodhouse, Director, AMBITIOUS PR When it comes to getting your app from t..
Business
Majestic partners with The Kite Factory and Red Brick Road to launch “Discover New Tastes” campaign
Independent media agency The Kite Factory and London based advertising agency Red B..
Business
Content is the heart of successful agile marketing
How are companies approaching the challenge of customer engagement at a time of unpr..
Business
iResearch Services confirms that content marketing is providing increased value for CMOs amidst changing customer behaviour
Over a third of CMOs believe establishing a thought leadership position provides bes..
Business
The CLV Group appoints KWT Global to shake things up and create some noise
London, UK, 24 November 2020 – Integrated brand strategy and public relations agency..
Business
Crucial Whitepaper Reveals Fate For Rugby in 2021
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drin..
Opinion
Business
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director..
Business
Cavai launches groundbreaking conversational ‘Avatar’ for Havas Media and Michelin in the Netherlands
Animation of the iconic Michelin logo brings the brand to life and offers helpful ad..
Business
Six predictions for the partnerships industry in 2021
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performan..
Opinion
Audio brand trends 2021: how the sound of brands will change next year
Looking at trends that will define media, tech and marketing in 2021, amp – world-le..
Business
The case for transparency… in everything you do
One undeniable truth of branding is that when people trust a company, it will have a..
Business
Seven Tips For Influencer Acquisition and Retention
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building a..
Opinion
Business
We must now use the potential of advertising and communications to support the transition to a more sustainable future
We must now use the potential of advertising and communications to support the transition to a more sustainable future
By Prof Florence Touzé, Audencia For many years the subject of responsibility in advertising and it..
Business
7 Tips for website success
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder ..
Opinion
Protecting your customers and your business from Black Friday scams
By Guy Hanson, VP of Customer Engagement International at Validity This holiday shop..
Technology
Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ram..
Opinion
Personal Banking Job Description
In today’s competitive banking world, the Personal banker Job Description is v..
News
Top Tips for Email Marketing and Deliverability this Christmas Season
By Sam Holding, Head of International, SparkPost With such an unpredictable year com..
Business
How can retailers do Christmas virtually?
By Benedict Ireland, Head of Experience at Splendid UNLIMITED As Christmas nears, re..
Technology
Brand, marketing and advertising campaigns should always mean business
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkf..
Opinion
Design Inspiration, by John O’Leary of Swyft.
Swyft is an online furniture brand that launched in 2020. They are known for their m..
Business
Brand guidelines: the antidote to your business’ identity crisis
By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you..
Business
The Beauty of Good People and Good Technology Working in Unison
The pros and cons of home working has been discussed in great depth over the last fe..
Opinion
What can music and sound do for your brand?
By Max De Lucia, co-founder and client director at specialist sonic branding agency ..
Opinion
Flexibility, variety and learning to say ‘no’: key lessons from small agency culture
By Meghan Linehan – Director of Accounts at Something Different The business world i..
Opinion
Digital Future report reveals majority of marketers are “in denial” about SEO performance gap
More than eight in ten respondents agree that digital channels will be responsible ..
Business
WHY SILK IS STILL ‘QUEEN OF FABRICS’
By Sonal Keay, founder of This Is Silk www.thisissilk.com Mother Nature’s favourite..
Business
Stepping your brand up from customer service to customer experience
By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one..
Business
Lockdown 2020 Black Friday – How to maximise return
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Black ..
Technology
The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Most ..
Business
AI has become a brand manager’s ultimate super-power
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? T..
Opinion
Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts..
Opinion
Navigating the New Normal: A modern approach to brand building
By Ross Timms, Head of Strategy, Rufus Leonard As 44% of CMOs take on the challenge..
Business