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How to define your brand’s tone of voice to build a strong brand identity

How to define your brand’s tone of voice to build a strong brand identity

Core business values are the foundation of your company. They guide your actions and decisions, and they shape the way you do busines..

Research finds 83% of UK marketers believe attention is an important factor in reducing the environmental impact of digital ads

Research finds 83% of UK marketers believe attention is an important factor in reducing the environmental impact of digital ads

  New research by Teads finds 91% of UK marketers see the importance of the trend towards attention measurement. Teads, the global med..

TOD Chooses TPAY for Mobile Payments

TOD Chooses TPAY for Mobile Payments

    105 million users can enjoy rich sports and entertainment content  TOD, the fastest growing streaming platform for the Middle..

Brits still committed to healthier spending in 2023 despite cost-of-living crisis

Brits still committed to healthier spending in 2023 despite cost-of-living crisis

  Health food brands like Protein Works and Huel see the largest increase in purchases this January While Deliveroo and Just E..

Challenger consultancies set to steal the thunder in 2023, says founder

Challenger consultancies set to steal the thunder in 2023, says founder

   Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead. Challenger consultancies are likely to gain..

Deloitte welcomes 83 people including two partners as Reformis becomes a Deloitte business

Deloitte welcomes 83 people including two partners as Reformis becomes a Deloitte business

    Deloitte has announced the completion of its purchase of the assets and business of Reformis, a specialist investment managem..

Salaries fall despite cost-of-living crisis

Salaries fall despite cost-of-living crisis

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Stocks, dollar gain on resilient U.S. economy

Stocks, dollar gain on resilient U.S. economy

By Herbert Lash and Huw Jones NEW YORK/LONDON (Reuters) – A gauge of global stock performance rose and the dollar strengthened o..

Bank of England set to hike to 4% as rate peak looms

Bank of England set to hike to 4% as rate peak looms

By David Milliken LONDON (Reuters) – The Bank of England looks on course to raise its main interest rate by half a percentage po..

Public Power Corp, RWE to build five solar farms in Greece

Public Power Corp, RWE to build five solar farms in Greece

(Reuters) – Greece’s biggest power utility Public Power Corp. (PPC) and Germany’s RWE have taken a final investment ..

German inflation rate to ease over course of 2023 – econ minister

German inflation rate to ease over course of 2023 – econ minister

BERLIN (Reuters) – German inflation will remain high at the beginning of 2023 before easing over the course of the year, Economy..

Spain’s unemployment rate inches up to 12.87% in Q4 2022

Spain’s unemployment rate inches up to 12.87% in Q4 2022

(Reuters) -Spain’s unemployment rate rose to 12.87% in the fourth quarter of 2022 from 12.67% three months earlier, data from th..

SAP to cut 3,000 jobs, explore Qualtrics stake sale

SAP to cut 3,000 jobs, explore Qualtrics stake sale

By Kirsti Knolle and Supantha Mukherjee BERLIN/STOCKHOLM (Reuters) -SAP said on Thursday it planned to cut 3,000 jobs, or 2.5% of its ..

National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising

National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising

National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manag..

VeraViews Welcomes Hoopla Digital as a Demand Partner

VeraViews Welcomes Hoopla Digital as a Demand Partner

VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem  VeraViews, the adverti..

Preciso announces integration with Shopify

Preciso announces integration with Shopify

Preciso opens up the programmatic market to SME ecommerce vendors with the full launch of its plug-and-play targeted ad service  Bid-s..

Musk says Tesla price cuts triggered demand, 2023 sales could hit 2 million vehicles

Musk says Tesla price cuts triggered demand, 2023 sales could hit 2 million vehicles

By Hyunjoo Jin and Akash Sriram (Reuters) – Tesla Inc’s aggressive price cuts have ignited demand for its electric vehicle..

UK income inequality widens after pandemic dip

UK income inequality widens after pandemic dip

By David Milliken LONDON (Reuters) – British income inequality rose to a three-year high in the 2021/22 financial year after a d..

Global 2023 economic view downgraded, at odds with market optimism: Reuters poll

Global 2023 economic view downgraded, at odds with market optimism: Reuters poll

By Hari Kishan BENGALURU (Reuters) – Global economic growth is forecast to barely clear 2% this year, according to a Reuters pol..

Riding the wave of audio content in 2023

Riding the wave of audio content in 2023

The way we consume content is shifting, and audio experiences are claiming their stake in our lives. Audio routines are becoming a sta..

Cryptoverse: Bitcoin investors take control

Cryptoverse: Bitcoin investors take control

(Corrects paragraph 8 to show big investors were responsible for about 68% of the flows) By Lisa Pauline Mattackal and Medha Singh (Re..

Bank funding for renewables stagnates vs oil and gas – report

Bank funding for renewables stagnates vs oil and gas – report

LONDON (Reuters) – The share of bank finance going to renewable energy rather than fossil fuels has little changed in six years,..

Digital euro will be free but limited in scope, ECB says

Digital euro will be free but limited in scope, ECB says

FRANKFURT (Reuters) – The digital version of the euro currency will be free to use and available to all but the European Central..

Stocks, euro gain amid divergent Fed, ECB rate hike outlooks

Stocks, euro gain amid divergent Fed, ECB rate hike outlooks

By Herbert Lash NEW YORK (Reuters) -Global equity markets surged on Monday as easing recession fears and hopes of a less aggressive Fe..

Headlines

EU’s planned reforms aim to better protect power bills from market swings

EU’s planned reforms aim to better protect power bills from market swings

By Kate Abnett BRUSSELS (Reuters) – European Union proposals to overhaul its electricity market will attempt to better protect consumer energy b..

New suppliers race to plug in to electric car market

New suppliers race to plug in to electric car market

By Nick Carey and Paul Lienert WOKING, England (Reuters) – The global auto industry has committed $1.2 trillion to developing el..

Activist investor Elliott Management takes stake in Salesforce -sources

Activist investor Elliott Management takes stake in Salesforce -sources

(Reuters) -Activist investor Elliott Management Corp has made a multi-billion dollar investment in cloud-based software firm Salesforc..

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth USD52.8 billion in 2026

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth USD52.8 billion in 2026

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New Survey Shows Top 20 Bucket List Travel Experiences

New Survey Shows Top 20 Bucket List Travel Experiences

  New research shows 54% of us have a travel bucket list, with the Northern Lights coming out on top. A new study has found that..

Analysis-Frankfurt ‘STIRs’ up euro clearing battle with London

Analysis-Frankfurt ‘STIRs’ up euro clearing battle with London

By Huw Jones LONDON (Reuters) – Frankfurt expands derivatives clearing on Monday in an early test of how well European Union amb..

European junk debt sales spring back to life as sentiment improves

European junk debt sales spring back to life as sentiment improves

By Chiara Elisei LONDON (Reuters) – Junk-rated companies in Europe have raised $1.4 billion from bond sales this month as invest..

Calabrio Appoints Kevin M. Jones as CEO to Lead the Company in its Next Stage of Growth

Calabrio Appoints Kevin M. Jones as CEO to Lead the Company in its Next Stage of Growth

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Nottingham Building Society appoints Gareth Hagger-Johnson as Director of Data Strategy

Nottingham Building Society appoints Gareth Hagger-Johnson as Director of Data Strategy

  Hagger-Johnson will develop a new data and insights framework to increase the value of services to customers, colleagues and co..

Adnami appoints senior executives in French and German speaking markets as hiring spree continues

Adnami appoints senior executives in French and German speaking markets as hiring spree continues

The appointments come as the high impact specialist continues its expansion across Europe London, UK – 19th January 2023: Ad tec..

Walr Expands Global Reach with Launch of Asia-Pacific Operations

Walr Expands Global Reach with Launch of Asia-Pacific Operations

Res-tech company names Lamia Lee as General Manager of the region  Walr [walr.com], the data creation company behind the ..

Latest ONS labour statistics: Continued growth of self-employed increases need for umbrella regulation

Latest ONS labour statistics: Continued growth of self-employed increases need for umbrella regulation

  Responding to the latest labour market data from the Office for National Statistics (ONS), Tania Bowers, Global Public Policy D..

New report shows novel ways to reduce risk and increase returns in forest carbon credit investments

New report shows novel ways to reduce risk and increase returns in forest carbon credit investments

  New report shows novel ways to reduce risk and increase returns in forest carbon credit investments. Forest carbon projects fa..