Gravity Global US leadership, (clockwise from left): Nicola Cook, group integrations; Nikole Rose, global ABM leader; Mark Morse, managing partner; Sara Hoerner, US client services; Mark Lethbridge, Group CEO; Jose Lozano, US CEO; Lisa Hilmer Poole, head of US operations
Third acquisition in three months continues B2B consultancy’s bold expansion in the U.S.
HOUSTON (June 15, 2022) – Gravity Global, the world’s most awarded B2B and complex markets consultancy, has acquired Mojo Media Labs (Mojo), a specialist in account-based marketing (ABM) and a HubSpot diamond agency partner.
Gravity’s third acquisition in three months gives its growing U.S. operation world-class expertise in the intricate science of connecting B2B’s critical components: branding, demand generation, sales and client development. In March, Gravity acquired the B2B practice of 9thWonder and content marketing agency Morsekode.
“Mojo’s expertise makes us a major player in ABM,” said Jose Lozano, U.S. CEO of Gravity Global. “We now provide all three critical ABM components of strategy, content, and marketing automation, and we do this at scale with complete branding capabilities. That sets us apart among independent B2B agencies, which typically excel at only one or two of the ABM pieces.”
Founded in 2011 by husband-and-wife team Mike and Nikole Rose, Mojo has built a pre-eminent ABM practice by concentrating on total client revenue, not merely new customer sales. The agency focuses on all the ways their businesses grow – marketing, operations, client service, finance, and sales – to create customer engagement that boosts the sources of business success for clients such as Penn Engineering, LTK/RewardStyle and Array.
With the completion of the transaction, Nikole Rose, President and COO of Mojo, will lead the acquired business moving forward, formalizing an arrangement already in place with the Mojo CEO, Mike Rose. Mike will continue to provide support in a non-executive/advisory capacity.
“We take companies from random acts of marketing and sales to predictable revenue growth,” Nikole said. “Most agencies focus on metrics that don’t matter like visits and leads, whereas we tie everything to the actual business pipeline. Increasingly, we’re attracting clients that need brand strategy and global reach we weren’t able to provide. Now we can.”
Mojo’s Hubspot leadership (the agency is a Diamond Partner) complements Gravity’s expertise across leading marketing automation platforms including Salesforce and Marketo. Already, several Mojo clients are discussing ways to expand their marketing globally, strategically and creatively with Gravity.
“Marketers don’t have the resources to effectively juggle two dozen specialist agency relationships to create B2B programs around the world,” said Lozano. “They want specialist agencies that are more nimble and agile than holding companies, but they still want one source for strong creative, media, PR, ABM and content. With Mojo, we can fulfill the most complex marketing matrices and produce significant growth for any size client anywhere.”
Gravity Global started in 2009 as a network of independent operations across North America, South America, AsiaPac, Europe, Middle East and Africa (EMEA). Now backed by private equity firm Elysian Capital, the agency has completed seven acquisitions in the last two years to extend geographical coverage and service offerings. With more U.S. acquisitions currently in process, Gravity is on track to double in size (currently 340 people) this year. It currently has 15 offices worldwide.
Gravity Global has consistently produced significant growth for businesses with complex customer profiles, multiple decision makers and extended sales cycles. The consultancy achieves success through a brand-to-demand model for growth, Fame-Admiration-Belief, which has led to significant gains for such award-winning clients as GE, CFM International and AkzoNobel.
Headquartered in London, Gravity Global has so far achieved more than 240 industry awards in 2022 across all sectors of the brand to demand journey.
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