By Mark Haslam, Managing Director at Loud Mouth Media
Tell us about you, your career, how you founded or joined this company.
I set up Loud Mouth just over 10 years ago and prior to that worked in a number of sales jobs. It was an advertising job that showed me the opportunities in digital and where I felt it could go if done properly. Loud Mouth Media basically came about out of frustration. The digital/PPC market at the time was full of smoke and mirrors, people over-promising and delivering nothing but holding clients to long contracts. When I finally decided to leave my employer I hadn’t decided on what I would do. Should I go into another employment with a company that shares my vision or do it myself? After meeting with a few prospective employers, I decided to go it alone. That was over 10 years ago and I haven’t looked back.
Tell us a bit about Loud Mouth Media
Loud Mouth Media, is one of the leading digital performance agencies in EMEA. We have been very lucky to work with brands like the BBC, Vogue, Harry Corry, GT Omega over the last 10 years spanning the UK, Europe, USA, Australia and New Zealand.
We started as a PPC agency and have developed to offer Paid Social expertise, SEO, Performance Creative, Digital Strategy, Ecommerce Marketing and Video Marketing support. Not only does this help clients get a one-stop-shop for digital performance knowledge, but it also allows the agency to optimise accounts with respect to a full-funnel, omnichannel, and multi-faceted approach.
What does the new age of digital marketing look like post-Covid?
Throughout the pandemic, we saw a rise in customers requesting multiple services to aid their business transformation plans, so for those looking to step up their marketing efforts in 2022, choose an agency that can cater for all of your campaign needs.
The digital marketing space has supersized over the last two years and has led to a lot of agencies having to hone in on their skill sets in order to create strong niche expertise to assist clients. This trend has ensured sustainable growth while also balancing ongoing profits for agencies that have prioritised becoming an integrated agency over the past decade.
How can businesses keep up with evolving digital strategies?
Agencies are now more so than ever before becoming a hot commodity. They are an integral part of realising a digital strategy that is directly linked to wider business objectives and are driving incredible success for brands all over the world. For businesses who have reduced headcount during the pandemic or had increased KPIs introduced following a time of fewer sales to big brands who need to be seen by the right conversion-rich audience – Agencies have the time, expertise and tools to get a business ahead.
Recent Statista data has shown that an investment in digital marketing can see an increase in business revenue of at least 20%. A good digital campaign allows businesses maximise
reach – even selling products globally from your home office, but the competition is tough. The world is ultimately evolving, and to ensure businesses get the exposure they need to achieve business objectives and see the conversions needed to drive revenue, an integrated, fully managed service approach is recommended to drive consistency and to ensure agencies really understand the beating heart of your business.
How do you juggle offices across the UK, and still prioritise client relationships?
My belief has always been this: it doesn’t matter where you are, it’s about whether you can do the job. We don’t choose our office locations based on clients or being around the corner from leads, we want to be in the right locations for our staff and ensure we’re offering the best opportunities. Client successes will come from having the right minds on the team, the right knowledge pool, and the right colleagues motivating one another. If we have a phone and a laptop, we can do business.
We work with clients from a variety of industries, from construction to finance, and make it our priority to understand each business and what it is looking to achieve. Some of the brands we partner with have been with us for years and we have helped them grow their marketing channels to exceed their goals and expectations.
We always think outside the box to preserve our relationships and make our campaigns the best they can be. We look forward to providing this to more clients in 2022 and continuing to take the whole ‘marketing picture’ and repainting it for both current and future clients.