Pioneering new skincare brand whind has selected Digital Natives to create innovative, social-first content.
20 October, London: Social-first creative agency Digital Natives today announces its appointment by whind, a Waldencast-incubated skincare brand. The agency will create distinctive, thumb-stopping content for social ads, helping to drive brand awareness and engagement amongst digital audiences.
Whind, which was founded by Hind Sebti, is focused on redefining consumers’ approaches to beauty, and reaching consumers through social media is a key part of their strategy. Digital Natives’ strong digital and social expertise made them a natural choice to create compelling, social-first assets for whind.
The agency used existing raw footage shot by whind in Morocco to create paid video ads that elevate the brand’s joyful beauty propositionwith a distinctive, eye-catching look and feel. The ads will feature on YouTube, Instagram and Facebook with the objective to grow awareness across digital audiences.
Hind Sebti, Founder of whind said: “As we are reaching out to consumers on social media, it was critical to find a partner that not only gets our brand proposition and values, but could design high performing content that best engages with our audience and builds our brand and our revenue.”
Digital Natives’ Co-Founder, Alistair Fitch, added: “Even with all our experience in the beauty sector we’re still blown away by the innovation and quality of new brands in the space, and whind is no exception. We’re excited to create thumb-stopping paid video ads for their YouTube and other social media channels.”