The collaboration will provide Adobe customers around the world unparalleled email analytics and deliverability insight
Validity, the global provider of data quality and email marketing success solutions, announced a strategic collaboration with Adobe as part of the Adobe Exchange Partner Program. The new collaboration builds upon existing synergies between Validity’s Everest, the email success platform, and Adobe Campaign, Adobe’s comprehensive solution for orchestration, launch and measurement of personalised cross-channel marketing campaigns. This collaboration further equips Adobe customers with a unified view, expertise, and next-level data to better analyse and optimise their email marketing programs.
Everest is a fully integrated email success platform providing crucial insights and deliverability guidance so marketers can reach more people, increase engagement, and improve the effectiveness of their email programs. Soon, Validity will also introduce a deep integration that brings Adobe Campaign data directly within Everest – providing marketers with a complete picture of each of their email campaigns they’ve never had before.
“We’ve always been an independent source of truth for our customers, providing good, clean and actionable data regardless of what marketing automation or email service provider they may use,” said Mark Briggs, CEO at Validity. “This strategic partnership enables us to join the power of our email analytics and deliverability expertise with the world-renowned marketing expertise of Adobe. We look forward to a future where both Adobe and Validity’s collective customers win with the best solutions, together.”
The Adobe Exchange Partner Program pulls in a select group of compatible, best-in-class solutions that in turn extend Adobe Campaign capabilities and increases the strategic value of solutions on both sides.
“We value working with both Adobe and Validity, so it’s exciting to see these two incredible vendors collaborating with one another to make their solutions even more valuable,” said Alyssa Raine, Group Vice President of Customer Marketing Platforms, Walgreens. “As the email landscape becomes more challenging to measure, Adobe and Validity’s solutions have provided us with actionable insights to make the most of each customer engagement – and will certainly provide the market with these benefits.”
“The past nearly two years have shown us that inboxes are more crowded than ever, and reaching the right customer with the right message at the right time is crucial to the success of every business,” said Nik Shroff, Senior Director of Global Technology Partners at Adobe. We look forward to working with Validity to provide deliverability insights that drive our customers’ email programs forward.”
For over 20 years, tens of thousands of organisations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Everest, and GridBuddy – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram, and Twitter.