London, 10th November 2022: Award-winning social-first agency The Tree today announces the appointment of Farida Knott as Client Services Director, as Alexis Trinh who previously held the role, moves into the position of Operations Director.

Reporting to the board, Farida will help with both commercial and business growth as the agency continues on its growth trajectory.

With 20 years of experience as a senior advertising and marketing leader, responsible for managing global brands and businesses across the end-to-end value chain of advertising, Farida will lead in the development of the client services team, focusing on how the team works to best delight clientele as well as internally collaborate with the broader agency departments.

Coming from her previous role as Business Director at McCann London, Farida has also held multiple positions as Business Director and Head of Client Services with other WPP, IPG and Publicis agencies including Saatchi & Saatchi and Vaynermedia. She has worked across sectors including FMCG, luxury prestige, sport and pharmaceutical.

Edward Fraser, Managing Director at the tree says: “Our client base has been rapidly growing over the last three years, and our passion has, and always been to deliver great client satisfaction. As our senior leadership team evolves, we’re excited to bring on talent to help drive innovative thinking, and take learnings from big agency ideas shaping them in our own unique and engaging way.

“Lexi’s move to Operations Director, where she will play a key role facilitating our growth, created an opening for an experienced customer-centric agency professional, with creative flare and an eye for strategy. Farida offers all of that, and her large network agency experience will meet our needs at the perfect moment in our business journey.”

Farida Knott, Client Services Director at the tree says: “the tree has a diverse pool of talent, that have worked on some amazing campaigns. The team has achieved great success already, and our potential for future growth is limitless. I’m really looking forward to my move, particularly as it’s a really exciting time to join the business whilst we transition into a large global scale agency.”