Award-winning PR and digital agency The PHA Group has unveiled Mike Chivers as its new Creative Director.
Tasked with amplifying The PHA Group’s creative offer across its network, Chivers joins following a four-year stint at Edelman London and will work closely with the agency’s regional hubs in London, Manchester, Leeds and Wokingham.
He will use his 12 years’ experience in the industry, specialism in earned storytelling and exposure to both global and local brands, to help elevate client stories across different formats, experiences and platforms.
Whilst working at Edelman, Chivers transitioned from the brand team to the Deportivo creative practice, before helping to shape a new department dedicated to connected storytelling and amplifying integrated creative briefs across social.
In that time he worked to equal the playing field for all football fans and players, found new ways for big brands to celebrate milestone anniversaries differently, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are.
Past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe.
Creative Director, Mike Chivers, commented: “The PHA Group provides a unique opportunity; their teams are so smart, already deliver outstanding results for clients, so this is an opportunity to bolster their creative offering as they grow.
“I saw real synergy between their overall vision and my experience, both passionate about harnessing the potential of earned storytelling. They spoke my language and that was refreshing. Accepting the challenge at the start of the year, I’m eager to see what the future can hold.”
Group Managing Director, Shelley Frosdick, said: “Mike gives us the opportunity to accelerate our Creative offering at PHA, harnessing the exceptional talent we already have within the business. From the moment we first met Mike we knew he would be a great fit for us, he brings a refreshingly honest approach to Creativity and we are excited to see him shape and build out an industry leading Creative division.”
Group Managing Director, Stuart Skinner, added: “The scope for creative campaigns across our Corporate, Consumer and Reputation practices continues to grow and having Mike on board will ensure work is of the highest standard. Taken together with our growing Digital and Social expertise, Creative will allow us to provide a truly end to end solution for clients across the board. It’s a very exciting development for the agency and will power the next phase of growth this year.”