London, UK, 24 November 2020 – Integrated brand strategy and public relations agency KWT Global, has been appointed by The Customer Lifetime Value Group (CLV Group), the fastest growing independent data and identity consultancy. KWT Global will lead The CLV Group’s UK communications efforts, including brand positioning and media relations as the company enters a period of rapid growth and looks to demonstrate why the current marketing, data and technology ecosystem, is not setup to help brands best engage with their audiences.
“We love working with disruptive and ambitious brands and we’re delighted to have been appointed by The CLV Group, to help magnify its brand presence and communicate how it plans to define and change the way data and customer identity impacts businesses.” said Sarah Moloney, Managing Director of KWT Global London.
Neil Joyce, CEO and Co-Founder of The CLV Group, added “We’re on a path to change the fundamentals of how businesses interact with their customers, and highlight why this provides game-changing opportunities for organisations looking to outflank current and new competitors. This is a pivotal time for us as we grow globally, hence, we chose a forward-thinking agency partner who shares our vision and is well placed to support us as we expand.”
Jamie Williams, CCO and Co-Founder of The CLV Group continued “This is a significant time for The CLV Group and our customers, so it was key for us to appoint an agency that can generate impactful brand awareness, as well as demonstrate a deep understanding of the transformation we provide to our customers and the industry in order to highlight our brand proposition and evolution as a business.”
The CLV Group joins the agency’s growing roster of corporate and consumer clients. Earlier this year, KWT Global and HL Group, both MDC agencies and part of the Doner Partner Network, merged as a multi-specialist agency serving clients across dozens of industries and sectors.