Swedish-founded global digital marketing agency, Precis Digital, has today announced that it has acquired performance marketing agency, Booster Box. The acquisition further strengthens Precis Digital’s data and technology competence and adds a new milestone in its growth strategy, entering both the Italian and Spanish markets.
Precis Digital aims to help clients make the most of their marketing investments. With the constant development of complex and blackboxed adtech, this ambition required an ever-deeper understanding of data and technology. By adding Booster Box to the group, Precis Digital reinforces its market leadership in this critical field.
Rhys Cater, Managing Director at Precis Digital says: “Precis and Booster Box have known each other for many years and we share the common belief that data-driven insights and automation are essential to succeed in digital marketing. We have a great admiration for the fantastic team that Booster Box have built, the high quality of work they deliver to their clients, and their scientific approach to growth. We’re extremely excited to partner with Booster Box and for the opportunity to expand into the Southern European market.
The acquisition is part of Precis Digital’s strategy to expand internationally via M&A with agencies that share its values and ambition. Booster Box is the second agency Precis Digital welcomes to the group after also acquiring Swedish/American agency Bannerboy in November 2022.
Gianluca Binelli, Founder & Managing Director at Booster Box comments: “The reason behind the acquisition of Booster Box by Precis Digital lies in the deep, genuine, and shared sense of purpose between our agencies. This is an exciting opportunity – that we are thrilled about – as it allows us to combine teams with a company that truly shares our data-driven, tech values. We look forward to providing our clients with more services and a deeper variety of offerings through our combined offering.”
Having signed the agreement on the 31st January 2023, the agencies plan to complete the integration process slowly and build on the strong brands, cultures, colleagues, and client relationships that both companies have built over time. Booster Box will be part of Precis Digital’s new business area, Precis Southern Europe.
As part of its broader growth strategy, Precis Digital also welcomed Nalka Invest, which works to develop independent, competitive and long-term profitable companies, as a long-term minority investor. The goal of this partnership is to expand the impact Precis has in the market through increased investments in people and technology, better equipping the organisation to support its current and future clients to navigate the complex digital landscape.
Booster Box founder and MD, Gianluca Binelli, will become Managing Director of Precis Southern Europe, with a firm commitment to further develop the great platform and relationships established by Booster Box.