Business

Foresight Factory says 2024 will be a year of reckoning for consumers and brands

Foresight Factory says 2024 will be a year of reckoning for consumers and brands

Our research also found that: 39% of British consumers believe AI will have a negative impact on society, vs 28% positive Americans ..

BPO companies in the Philippines

BPO companies in the Philippines

Teleperformance Philippines is dedicated to enhancing customer experiences through its wide array of services, which include customer..

Licensing: The best brand strategy you never heard of

Licensing: The best brand strategy you never heard of

During 2022, the licensed property and product categories that performed best were those bouncing back from being smacked down by Cov..

Top Fortune 500 Companies

Top Fortune 500 Companies

Apple Inc., a household name, has consistently ranked high on the Fortune 500 list. With staggering revenue and market ..

Why is branding important

Why is branding important

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During Hispanic Heritage Month and Beyond, Cross-Cultural Agency Sensis is Revolutionizing Marketing to Continue to Lift Latino Communities

During Hispanic Heritage Month and Beyond, Cross-Cultural Agency Sensis is Revolutionizing Marketing to Continue to Lift Latino Communities

We built Sensis slowly and steadily, over the course of 25 years, it was not an overnight success. We maintained consistency and resi..

Ready to Take Your Business from Stuck to Success Story? Kelly Roach Coaching Reviews Have the Answers You’ve Been Looking For

Ready to Take Your Business from Stuck to Success Story? Kelly Roach Coaching Reviews Have the Answers You’ve Been Looking For

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Most expensive designer brands

Most expensive designer brands

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What makes British Gen Zers spend on luxury?

What makes British Gen Zers spend on luxury?

So used to economic instability, British Gen Zers want to invest in luxuries that last. They want to make sure their purchases will s..

What have the brands ever done for us?

What have the brands ever done for us?

Values are, of course, not a new concept. They can be traced nearly as far back in time as humanity itself. The Ancient Egyptians, fo..

How to Make Money in Real Estate

How to Make Money in Real Estate

Investing in real estate offers a tangible and potentially lucrative way to grow wealth over time. It provides avenues for generating..

Lessons we can learn from Elon Musk’s unconventional marketing approachLessons we can learn from Elon Musk’s unconventional marketing approach

Lessons we can learn from Elon Musk’s unconventional marketing approachLessons we can learn from Elon Musk’s unconventional marketing approach

By Gillian McCurdy, Head of School of Digital Marketing at Arden University The dust is settling on Twitter’s changes af..

Why human-powered audience insights are the secret weapon for brands to achieve growth

Why human-powered audience insights are the secret weapon for brands to achieve growth

Brands have always sought to understand their customers so that they could better serve them. In the past, tools such as surveys, foc..

Reimagining email signatures: Exclaimer’s rebrand journey

Reimagining email signatures: Exclaimer’s rebrand journey

A rebranding exercise at a time of economic uncertainty carries a certain level of risk. However, we knew that the opportunity presen..

EDF swings to profit thanks to price increases

EDF swings to profit thanks to price increases

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Luxury Brands Are Now Entering Space At Lightspeed

Luxury Brands Are Now Entering Space At Lightspeed

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The responsible marketing agency launches to drive sustainable and positive impact

The responsible marketing agency launches to drive sustainable and positive impact

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Marketmind: Gap between Asia and world markets widens

Marketmind: Gap between Asia and world markets widens

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Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

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Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

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esbconnect finalises management buyout and welcomes in a new age of people-based marketing

esbconnect finalises management buyout and welcomes in a new age of people-based marketing

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Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

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How can D2C brands overcome growth fatigue?

How can D2C brands overcome growth fatigue?

Prior to Covid-19, the majority of brands were advertising across a wide range of channels, both on and offline. However, when the pandemic hit, bran..

Shopper marketers take control from multiples

Shopper marketers take control from multiples

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Putting the right foot forward: The Running Channel rebrand

Putting the right foot forward: The Running Channel rebrand

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Unleashing the Power of Brand Management: Insights from a Chief Creative Officer

Unleashing the Power of Brand Management: Insights from a Chief Creative Officer

Brand management begins with a clear and well-defined brand strategy. It’s my responsibility to work closely with the marketing and e..

Tackling returns in ecommerce

Tackling returns in ecommerce

Pictured (Left) Moritz Weisbrodt and Gabriel Thomalla, Founders of Alaiko. Industry giants in the ecommerce space like ASOS, Boohoo a..

Make your establishment stand out from the crowd – Expert advice on using neon bar signs

Make your establishment stand out from the crowd – Expert advice on using neon bar signs

When you walk down the street, what catches your eye? The answer is likely bright, colorful signage. In the world of hospitality, on..

New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertis..

“As per my previous email…”

“As per my previous email…”

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Sell-side research – key trends in 2023

Sell-side research – key trends in 2023

We have 500+ analysts supporting around 60 sell-side research firms in research, publishing and operations. Global investment banks a..

The power of strategic brand partnerships

The power of strategic brand partnerships

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Bend don’t break: flexible marketing in uncertain times

Bend don’t break: flexible marketing in uncertain times

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The Science of Semiotics in Branding

The Science of Semiotics in Branding

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Brand Metrics partners with XITE to develop world-first CTV measurement solution

Brand Metrics partners with XITE to develop world-first CTV measurement solution

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GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

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Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace

Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace

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