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Why simplicity matters in branding: The Lidl success story and global trends
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Making the big switch off a success for all UK businesses
From office landlines and fax machines, to CCTV and door-entry security systems, these office staples will no longer work in 2025. Ma..
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How to avoid festive shopping fails over the Peak period
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Foresight Factory says 2024 will be a year of reckoning for consumers and brands
Our research also found that: 39% of British consumers believe AI will have a negative impact on society, vs 28% positive Americans ..
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BPO companies in the Philippines
Teleperformance Philippines is dedicated to enhancing customer experiences through its wide array of services, which include customer..
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Licensing: The best brand strategy you never heard of
During 2022, the licensed property and product categories that performed best were those bouncing back from being smacked down by Cov..
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Top Fortune 500 Companies
Apple Inc., a household name, has consistently ranked high on the Fortune 500 list. With staggering revenue and market ..
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Why is branding important
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During Hispanic Heritage Month and Beyond, Cross-Cultural Agency Sensis is Revolutionizing Marketing to Continue to Lift Latino Communities
We built Sensis slowly and steadily, over the course of 25 years, it was not an overnight success. We maintained consistency and resi..
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Ready to Take Your Business from Stuck to Success Story? Kelly Roach Coaching Reviews Have the Answers You’ve Been Looking For
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Most expensive designer brands
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What makes British Gen Zers spend on luxury?
So used to economic instability, British Gen Zers want to invest in luxuries that last. They want to make sure their purchases will s..
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What have the brands ever done for us?
Values are, of course, not a new concept. They can be traced nearly as far back in time as humanity itself. The Ancient Egyptians, fo..
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How to Make Money in Real Estate
Investing in real estate offers a tangible and potentially lucrative way to grow wealth over time. It provides avenues for generating..
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Lessons we can learn from Elon Musk’s unconventional marketing approachLessons we can learn from Elon Musk’s unconventional marketing approach
By Gillian McCurdy, Head of School of Digital Marketing at Arden University The dust is settling on Twitter’s changes af..
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Why human-powered audience insights are the secret weapon for brands to achieve growth
Brands have always sought to understand their customers so that they could better serve them. In the past, tools such as surveys, foc..
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Reimagining email signatures: Exclaimer’s rebrand journey
A rebranding exercise at a time of economic uncertainty carries a certain level of risk. However, we knew that the opportunity presen..
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EDF swings to profit thanks to price increases
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Luxury Brands Are Now Entering Space At Lightspeed
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The responsible marketing agency launches to drive sustainable and positive impact
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Marketmind: Gap between Asia and world markets widens
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Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery
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Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows
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esbconnect finalises management buyout and welcomes in a new age of people-based marketing
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Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic
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How can D2C brands overcome growth fatigue?
Prior to Covid-19, the majority of brands were advertising across a wide range of channels, both on and offline. However, when the pandemic hit, bran..
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Shopper marketers take control from multiples
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Putting the right foot forward: The Running Channel rebrand
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Unleashing the Power of Brand Management: Insights from a Chief Creative Officer
Brand management begins with a clear and well-defined brand strategy. It’s my responsibility to work closely with the marketing and e..
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Tackling returns in ecommerce
Pictured (Left) Moritz Weisbrodt and Gabriel Thomalla, Founders of Alaiko. Industry giants in the ecommerce space like ASOS, Boohoo a..
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Make your establishment stand out from the crowd – Expert advice on using neon bar signs
When you walk down the street, what catches your eye? The answer is likely bright, colorful signage. In the world of hospitality, on..
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New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising
A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertis..
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“As per my previous email…”
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Sell-side research – key trends in 2023
We have 500+ analysts supporting around 60 sell-side research firms in research, publishing and operations. Global investment banks a..
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The power of strategic brand partnerships
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