Foresight Factory says 2024 will be a year of reckoning for consumers and brands
Our research also found that: 39% of British consumers believe AI will have a negative impact on society, vs 28% positive Americans ..
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Our research also found that: 39% of British consumers believe AI will have a negative impact on society, vs 28% positive Americans ..
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Teleperformance Philippines is dedicated to enhancing customer experiences through its wide array of services, which include customer..
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During 2022, the licensed property and product categories that performed best were those bouncing back from being smacked down by Cov..
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Apple Inc., a household name, has consistently ranked high on the Fortune 500 list. With staggering revenue and market ..
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We built Sensis slowly and steadily, over the course of 25 years, it was not an overnight success. We maintained consistency and resi..
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So used to economic instability, British Gen Zers want to invest in luxuries that last. They want to make sure their purchases will s..
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Values are, of course, not a new concept. They can be traced nearly as far back in time as humanity itself. The Ancient Egyptians, fo..
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Investing in real estate offers a tangible and potentially lucrative way to grow wealth over time. It provides avenues for generating..
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By Gillian McCurdy, Head of School of Digital Marketing at Arden University The dust is settling on Twitter’s changes af..
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Brands have always sought to understand their customers so that they could better serve them. In the past, tools such as surveys, foc..
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A rebranding exercise at a time of economic uncertainty carries a certain level of risk. However, we knew that the opportunity presen..
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Prior to Covid-19, the majority of brands were advertising across a wide range of channels, both on and offline. However, when the pandemic hit, bran..
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Brand management begins with a clear and well-defined brand strategy. It’s my responsibility to work closely with the marketing and e..
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Pictured (Left) Moritz Weisbrodt and Gabriel Thomalla, Founders of Alaiko. Industry giants in the ecommerce space like ASOS, Boohoo a..
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When you walk down the street, what catches your eye? The answer is likely bright, colorful signage. In the world of hospitality, on..
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A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertis..
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We have 500+ analysts supporting around 60 sell-side research firms in research, publishing and operations. Global investment banks a..
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