How moderation can protect ROI in social media
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Business
Business
Supercharge Your Success: Embrace the Power of Personal Branding for Life
To stand out, you need to answer the question: “Why Choose You?” Why should a highly selective college choose you? Why sh..
Business
How to use Product Recommendations to Boost Revenue and Conversion
First, you need to understand which of your customers’ workflows may benefit from recommendations. In classic eCommerce, recommendati..
Business
Building Your Personal Brand: A Step-by-Step Guide to Success
You’ve all heard this one before. However, in order to embark on your personal branding journey, you must start by introspecting and ..
Business
Brand Management and Psychology
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Business
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3
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Business
Adnami outlines new metrics for the measurement of attention in high impact advertising
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Business
Putting people at the center
By Tim Ringel, Global CEO of next-generation international advertising group Meet The People. How many failed acquisiti..
Business
The Digital Voice™ Achieves Double Hit On Industry Awards
The TITAN Women In Business Awards program honours exceptional females who have made remarkable strides in the ever-evolving business..
Business
The King’s Speech: public speaking and reputation management
Speakers Corner’s recent survey shows that brand reputation is a significant concern among business owners. 98% reported facing chall..
Business
EU plans for company human rights, environment checks face new hurdle
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Business
Cut the jargon. The best B2B writing is plain and simple
It’s not just the case at parties. The same applies to B2B copy. When writing about technical, complex subjects for businesses, it ca..
Business
InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year
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Business
Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz
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Business
Julius Baer reports modest money inflows after slow start to 2023
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Business
Deployed raises $4M to redefine how Statements Of Work are created and projects are planned
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Business
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
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Business
Multilocal expands operations and appoints new GM and Sales Director in APAC
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Business
SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns
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Business
Level up Your Content And Improve Search Engine Optimization
Any effective digital marketing approach must include SEO. Establish your content to rank highly in search engine results pages (SERP..
Business
Is it beneficial to start your business off the grid?
There are multiple routes to launching a startup, each with its advantages and downsides. Starting a business informally – i.e., witho..
Business
Logitech Q4 sales plunge 22% as economic downturn worries weigh
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Business
MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while s..
Business
Exclusive-Nissan seeks tech tie-up without Renault as alliance nears end of road
By Norihiko Shirouzu and Maki Shiraki (Reuters) – Nissan is developing growth plans in areas such as software and electric vehi..
Business
Tesla expands discounts with price cuts in Europe, Singapore, Israel
By Chen Lin and Victoria Waldersee SINGAPORE/BERLIN (Reuters) -Tesla Inc on Friday slashed prices for its electric vehicles in Europe..
Business
Bootmaker Dr Martens warns on profit as finance chief walks
By Prerna Bedi (Reuters) -Dr Martens issued its third profit warning in five months on Friday, as it struggled with higher-than-expec..
Business
Spain offers to pay companies testing a 4-day work week
By Belén Carreño MADRID (Reuters) – Spanish companies with fewer than 250 workers have one month to apply for a pilot government..
Business
Seven top MarTech trends to keep ahead of the curve
Our “Personalisation Pulse Check 2023” report showed that 40% of European consumers engage with a brand at least two to three times b..
Business
Rebranding is dead. Brand ‘redefinition’ is where the work is
This shift has been subtle and slow. A general movement in the briefs we receive, which increasingly are peppered with words like ‘re..
Business
Paid verification and its impact on brand and influencer marketing
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Business
Authenticity is now a key new driver of revenue and loyalty for UK shoppers
Three quarters (75%) of UK shoppers also said authenticity made them more loyal to brands, with a further 65% saying they would switc..
Business
InMobi and Coca-Cola Win MMA SMARTIES South Africa Award for Beat Can Campaign
InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a silver and bronze MMA Smarties South ..
Business
Stellantis unveils Ram EV pickup, to debut late in 2024, at New York auto show
By David Shepardson NEW YORK (Reuters) -Chrysler parent Stellantis NV on Wednesday unveiled its new electric Ram pickup truck, which i..
Business
Believe in your social media but never stop improving
By Dr. Hamed Taherdoost, Associate Professor,Chair of Research,Scholarly Committee, University Canada West Using social me..
Business
Think like a media company – own your own content
By Jennifer Smith, CMO, Brightcove In the last few years, the pandemic has dramatically changed how we interact with othe..
Business
How to reach your business’ full potential and attract customers – even in unpredictable times
The past years have been difficult for businesses all over the world. First, the pandemic wreaked havoc, with businesses closing one b..
Business
UK financial services review site, Smart Money People, unveils refreshed brand identity
The UK’s dedicated financial services review site, Smart Money People, has today shared its updated look and feel, including a new logo..
Business