Business

Web Marketing Strategies That Work

Web Marketing Strategies That Work

Digital marketing is part of non-traditional marketing, which uses web and digital technologies including desktop computers, handheld ..

The Best Marketing Techniques for Building an Internet Brand

The Best Marketing Techniques for Building an Internet Brand

Online marketing is the most vital element of any business and one of the primary reasons for its popularity is that there are very fe..

Search Engine Optimization Value From PPC and PPLM

Search Engine Optimization Value From PPC and PPLM

What exactly does “SEO Value” mean? This is one question many people struggle with when starting out on an SEO campaign. It s one thin..

Leverage Your Blog to Create Traffic and Sales

Leverage Your Blog to Create Traffic and Sales

A blog is an information or discussion site published over the Internet consisting of informal, usually textual diary-style posts view..

How to find and recruit content creators that align with your brand, organically

How to find and recruit content creators that align with your brand, organically

There’s little that’s more dazzling than the glamorous world of high-profile influencer marketing. When smartly executed, a simple ins..

9 places to find PR content

9 places to find PR content

By:  Leigh-Ann Hewer So, you want to do PR. Then you’ll need content. That might sound like stating the obvious, but it’s worth ..

Bad interactions and unethical practices impacting brand loyalty

Bad interactions and unethical practices impacting brand loyalty

60% of UK consumers admit bad interactions impact their loyalty to a brand and often result in them cutting ties, while one-in-five wo..

Now is the Moment for a Luxury Retail Reinvention

Now is the Moment for a Luxury Retail Reinvention

By James Brooke, CEO and founder, Amplience For luxury retail, Covid-19 has been an incredible catalyst for change, accelerating the ..

THE IMPORTANCE OF INFLUENCER MARKETING

THE IMPORTANCE OF INFLUENCER MARKETING

By Tasmine Williams, PR & Outreach Executive at Colewood Digital   10 years ago saw the start of bloggers and social media be..

The “Insta-effect” and how it’s making brands re-think packaging design

The “Insta-effect” and how it’s making brands re-think packaging design

By: Rich Quelch, Global Head of Marketing, Lifestyle Packaging   Today, brands can’t ignore social media and the power it holds a..

Is ad fraud killing your marketing budget?

Is ad fraud killing your marketing budget?

Andrius Palionis, VP Enterprise Solutions at Oxylabs   Ad fraud is a set of techniques that defraud digital advertising networks for f..

This much I’ve learnt – starting my own business in 2020

This much I’ve learnt – starting my own business in 2020

By Nick Ford-Young, Co-founder, Boldspace   It’s one year since the launch of Boldspace. Nick Ford-Young, Co-founder, Bold..

Graphic Designing

Graphic Designing

  Graphics are visual representations or designs on any surface, including a desk, canvas, sheet, poster, print, wood, stone, or ..

Affiliate Marketing Strategies Can Increase Your ROI

Affiliate Marketing Strategies Can Increase Your ROI

Affiliate marketing is an industry where a merchant rewards one or many affiliates for each customer or visitor brought about by the a..

A Brief Guide to Internet Marketing

A Brief Guide to Internet Marketing

What is marketing? It means the process by which products or services are sold or bought. Marketing also refers to acts a business und..

UK new car sales rise in June compared to difficult 2020

UK new car sales rise in June compared to difficult 2020

LONDON (Reuters) – British new car registrations rose by an annual 28% in June compared to the same month last year, when some d..

How is SEO Important for Every online Business?

How is SEO Important for Every online Business?

By: Dave Robinson who runs Red Evolution, a B2B digital marketing agency https://www.redevolution.com based in Scotland. If they want ..

Brands and their advertising partners need new tools to power growth in online sales

Brands and their advertising partners need new tools to power growth in online sales

By Andy McNab, VP EMEA, Fanplayr After Brexit and the upheaval of the pandemic, brands want to capitalise on the significant increase ..

How A/B testing can improve customer service and drive acquisition

How A/B testing can improve customer service and drive acquisition

By: Cristi Alvarez; Growth Strategist; Cro Metrics It was the French philosopher, Emile Chartier who said; “Nothing is more dangerous ..

How useful is YouTube for marketing?

How useful is YouTube for marketing?

By: Larry Kotch, co-founder, thebrainsmarketing.co.uk With over 2 billion monthly users, YouTube has become one of the most far-reachi..

Benefits of Email Marketing for Small Businesses

Benefits of Email Marketing for Small Businesses

By: Christie Woodhouse – Head of Email – Visualsoft  Email marketing runs a lot deeper than purely sending a sales email t..

Unlocking the Potential of Digital Advertising

Unlocking the Potential of Digital Advertising

A guide for start-ups and small businesses   By Ciaran Deering, Head of Online, The Grove Media It’s often said that necessity is..

Social Media Innovations in 2021

Social Media Innovations in 2021

By: Harvey Morton, Digital Expert and Founder of www.harveymorton.digital  Writing about social media trends is a dangerous business. ..

U.S. job growth picks up in June; unemployment rate rises to 5.9%

U.S. job growth picks up in June; unemployment rate rises to 5.9%

By Lucia Mutikani WASHINGTON (Reuters) – U.S. job growth accelerated in June as companies, desperate to boost production and ser..

Markforged Announces the Metal X Gen 2, Next Day Metal, and the X7 Field Edition

Markforged Announces the Metal X Gen 2, Next Day Metal, and the X7 Field Edition

New printers and software updates to The Digital Forge allow manufacturers to overcome challenges more quickly and easily than before ..

Covid-19 Makes the Case for Technology and Automation for Business Development in Professional Services

Covid-19 Makes the Case for Technology and Automation for Business Development in Professional Services

By Pieter Looijenga, Account Manager at LexisNexis InterAction No industry has been invulnerable to the pandemic and the ..

How to maintain physical and mental health while working from home

How to maintain physical and mental health while working from home

By: Lee Biggins, CEO and Founder of CV-Library. There is no doubt that COVID-19 has posed a significant risk to both our physical and ..

Unpaid overtime soars since advent of COVID-19: UK employees working £4.2 billion in free labour every week

Unpaid overtime soars since advent of COVID-19: UK employees working £4.2 billion in free labour every week

UK workers giving away almost 8 hours per week for free on average to employers Essential workers putting in nearly 9 unpaid hours per..

Brands have lost the power struggle: How marketing audiences have become judge, jury, and executioner.

Brands have lost the power struggle: How marketing audiences have become judge, jury, and executioner.

We’ve all read articles recently on marketing campaigns that have flopped less than majestically. In the past the industry would have ..

How the pandemic influenced the influencers – and what it means for brand marketers

How the pandemic influenced the influencers – and what it means for brand marketers

By Amy Jackson, Business Director, Incubeta   The collective reputation of online influencers took a big hit over the course of t..

Customer Lifetime Value vs Tactical Comms

Customer Lifetime Value vs Tactical Comms

By: Nick Crawford, Head of Strategy at Jarrang   After months of closures, doors have now reopened for many hospitality and leisu..

Brand Strategy Tactics for an Online Learning Platform

Brand Strategy Tactics for an Online Learning Platform

By: Johnathan Reynolds, CEO of Learned.Live, the UK’s first live and interactive e-learning platform.   There is no doubt a..

Analysis-U.S. companies spend billions on stay-at-home tech, boding ill for office properties

Analysis-U.S. companies spend billions on stay-at-home tech, boding ill for office properties

By Herbert Lash NEW YORK (Reuters) – As the U.S. economy reopens, ramped-up corporate spending on video systems and plans to inc..

The importance of wellbeing at work

The importance of wellbeing at work

By: Simon Ellson– expert business coach at ActionCOACH West Herts For the past 18 months, many companies have ensured that emplo..

Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, Shaped By study reveals

Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, Shaped By study reveals

30 June 2021 “Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, study reveals New Shaped By study of ..

Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum

Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum

The demand has never been higher, but neither has the cost for new equipment. Sales of laptop and desktop computers exceeded 302 milli..

MANAGING YOUR BRAND – IS THIS THE TIME TO EVALUATE?

MANAGING YOUR BRAND – IS THIS THE TIME TO EVALUATE?

By Richard Samarasinghe, Head of Business Development at Harrison The world moves rapidly and the past 18 months demonstrates this mor..