Business

Why is branding important on social media?

Why is branding important on social media?

By Annabel Mulliner of Little Seed Group Branding is about more than your logo and colour schemes – it underpins how people perc..

Role of Social Media in Brand Building

Role of Social Media in Brand Building

By Rosie Fleming, Senior Digital Marketing Analyst, iCrossing According to a 2021 study by Pew Research, 70% of social me..

The Marketing Revolution Is Here

The Marketing Revolution Is Here

By Matt White, vice president of Quantcast, EMEA Marketing is not what it always was. In years gone by, time would be lost to tiresome..

Bringing your brand to life in a digital age

Bringing your brand to life in a digital age

Looking for ways to establish your brand’s identity? In this post, Andrew Dark, Director and Co-Owner of the custom clothing ret..

Fintech disruptor Reach gains momentum with appointment of David Mays as independent board member

Fintech disruptor Reach gains momentum with appointment of David Mays as independent board member

Ecommerce localization specialist, Reach, has attracted another senior appointment to drive its accelerating market growth The leadin..

How I transformed my therapy business online during the pandemic

How I transformed my therapy business online during the pandemic

By Geraldine McCullagh, Founder of Me-Time Therapies. When I launched my business Me-Time Therapies 24 years ago, my main offering was..

“Sharpen your brand to focus operations and accelerate growth”

“Sharpen your brand to focus operations and accelerate growth”

Oscar Runeland is Director of Brand at Kubi Kalloo, a brand consultancy for the world’s biggest and smallest businesses. Making time ..

Brands need a more sustainable strategy to connect with consumers on purpose

Brands need a more sustainable strategy to connect with consumers on purpose

By Jacqueline Junke, UK Market Lead at Appinio In June each year, LGBTQ+ communities all around the world connect online a..

Why Organic Traffic is Key for Online Businesses

Why Organic Traffic is Key for Online Businesses

By: Richard Heyes, Managing Director and Founder of Tecmark, SEO agency in Manchester If you’re a website owner of any kin..

Supporting your remote workers

Supporting your remote workers

By James Cook https://www.spidergroup.com/ Throughout the coronavirus pandemic, people have had to adapt to a new way of running their..

Why is branding important for new start-ups?

Why is branding important for new start-ups?

By: Gareth Hoyle, Managing Director of Manchester-based agency, Marketing Signals: Do start-ups need branding? Branding is essential f..

Creating an effective E-Commerce Marketing Strategy

Creating an effective E-Commerce Marketing Strategy

By: Natalie Howells, https://www.spidergroup.com/ Having a clear strategy in place is vital for the marketing of your e-commerce busin..

Why subscription boxes are winners in a pandemic

Why subscription boxes are winners in a pandemic

By Rachel Wood, founder of Rare Birds Book Club Subscriptions are on the rise and cropping up in every industry; consumers like the fl..

Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships

Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships

Leading partnership management platform also surpasses $100 million ARR Impact, the leading global partnership management platform s..

Musk trial asks the $2 billion question: Who controls Tesla?

Musk trial asks the $2 billion question: Who controls Tesla?

By Tom Hals and Sierra Jackson (Reuters) – Does Elon Musk control Tesla Inc or does Tesla control Elon Musk? More than $2 billio..

Do small businesses need branding?

Do small businesses need branding?

By: Karen Selby, Project Leader, Brand & Visual Identity Development, Forty49 Ltd If you’re a small business, you might feel that ..

How social media is transforming e-commerce

How social media is transforming e-commerce

Marius Costin, Head of EMEA High Velocity Sales, PayU It is now widely recognised that the pandemic acted as a digital catalyst, pushi..

Stellantis makes 30 billion euro wager on electric vehicle market

Stellantis makes 30 billion euro wager on electric vehicle market

By Giulio Piovaccari and Ben Klayman MILAN/DETROIT (Reuters) -Stellantis, the world’s No. 4 automaker, said on Thursday it plans..

Why growing a global brand doesn’t mean losing that personal touch

Why growing a global brand doesn’t mean losing that personal touch

By: Augustin Prot, CEO and co-founder of Weglot Local businesses are starting to blossom online – somewhat ironically due to the..

Mind the gap: plugging the physical disconnect in a digital-first retail era

Mind the gap: plugging the physical disconnect in a digital-first retail era

By Christophe Pecoraro, Managing Director at PFS Europe It is no exaggeration to say that the past 12 months have turned the retail en..

Happy, Engaged Employees are the key to a Profitable Business

Happy, Engaged Employees are the key to a Profitable Business

It is a truism that in the physical security industry your workforce and your reputation are the business’s largest and most important..

Threads Software Helps Swiss Jeweller Maximise HubSpot

Threads Software Helps Swiss Jeweller Maximise HubSpot

Background Jowissa was founded in 1951 in the Swiss town of Bettlach, in a region traditionally renowned for the art of watchmaking. T..

Mapping the Full Customer Journey – 3 Reasons Why Voice Matters

Mapping the Full Customer Journey – 3 Reasons Why Voice Matters

Too many organisations underestimate the power of voice and yet it continues to be the building block of an effective omnichannel cust..

Email marketing for small businesses

Email marketing for small businesses

By Dr John Yardley, Managing Director, Threads Software John Yardley, Managing Director of Threads Software, a Cloud service which ena..

INKPACT: Humanising Brands, Growing Revenues and Generating Loyalty for Global Brands

INKPACT: Humanising Brands, Growing Revenues and Generating Loyalty for Global Brands

London… Inkpact, is a CRM tool that connects the worlds fastest growing brands with their customers, through a tribe of remote, home w..

Better Investment in Employees is a Top Trend for 2021

Better Investment in Employees is a Top Trend for 2021

By: Lucinda Pullinger, Global Head of HR & Talent at Instant Offices As the new world of work takes shape, one of the top talent t..

No return of the 9 to 5? Nearly two-thirds of Brits want to work in an asynchronous environment post-pandemic

No return of the 9 to 5? Nearly two-thirds of Brits want to work in an asynchronous environment post-pandemic

Okta research finds that millennials want change, while older generations will return to traditional working ways London, UK – W..

DanAds – The Stockholm-based, self-serve advertising platform designed to help publishers automate ad operations, sales and creative asset management

DanAds – The Stockholm-based, self-serve advertising platform designed to help publishers automate ad operations, sales and creative asset management

DanAds (www.DanAds.com) is the leading provider of self-serve advertising technology. Founded in Stockholm in 2013, the company now su..

French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games

French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games

Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hype..

Indian billionaires face off in race to solar domination

Indian billionaires face off in race to solar domination

By Sudarshan Varadhan and Nidhi Verma CHENNAI (Reuters) – Indian tycoon Mukesh Ambani’s $10 billion entry into renewable e..

Acxiom and MullenLowe Profero extend FUSE by collaborating with Antavo to offer a next generation customer loyalty programme for UK brands and retailers

Acxiom and MullenLowe Profero extend FUSE by collaborating with Antavo to offer a next generation customer loyalty programme for UK brands and retailers

Today Acxiom and MullenLowe Profero extend their global FUSE proposition announced earlier this year, to bring loyalty services to the..

The fight by Microsoft and Amazon for the Pentagon’s cloud contract

The fight by Microsoft and Amazon for the Pentagon’s cloud contract

WASHINGTON (Reuters) – The U.S. Defense Department dealt a blow to Microsoft Corp on Tuesday when the Pentagon announced it was ..

The Importance of Keywords In An Article

The Importance of Keywords In An Article

The importance of keywords in an article is so vital that without it your entire article can be rendered useless. Keywords are a very ..

Leadership Diagrams – Basic Elements

Leadership Diagrams – Basic Elements

Managers are crucial to the success of every business organization. In fact, managers are at the highest level of the organizational s..

How real-time data innovation is driving up customer experience in fintech

How real-time data innovation is driving up customer experience in fintech

Geoff Clark, General Manager EMEA, Aerospike The attention span of individuals and organisations is reducing. Time is comp..

Acquisition creates a UK & Global leader to help organisations win in the Digital Revolution

Acquisition creates a UK & Global leader to help organisations win in the Digital Revolution

QA, owned by CVC Capital Partners VI, today announced the acquisition of Circus Street, a global leader in providing commercial digita..

Sydney Airport gets $16.7 billion buyout bid as investors take longer-term view on travel

Sydney Airport gets $16.7 billion buyout bid as investors take longer-term view on travel

By Jamie Freed and Scott Murdoch SYDNEY (Reuters) -A group of infrastructure investors has proposed one of Australia’s biggest-e..