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Brand identity – more than just a logo

Brand identity – more than just a logo

By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author of ‘Simple Tips, Smart Ideas: Build a Bigger, Bette..

Why you NEED a plan to help your business grow

Why you NEED a plan to help your business grow

By Paul Sleath, CEO at PEO Worldwide  What’s the key to successful business growth? Planning. The future is always unpredictable, but ..

5 Tips for Using PR to Grow your Brand Awareness

5 Tips for Using PR to Grow your Brand Awareness

When it comes to communicating the credibility of your brand, PR can be one of the best marketing channels to use. A simple comment or..

Tech to support a new era for customer loyalty in the hospitality sector

Tech to support a new era for customer loyalty in the hospitality sector

As pubs, restaurants, hotels and cafes prepare to reopen their businesses on the 4th July, a technology company has heralded a new era..

Equiniti rebrands as EQ

Equiniti rebrands as EQ

Equiniti changes name to EQ to unify branding across its core business divisions EQ provides accessible digital services for regulat..

Cheshire nutrition business launches product to help strengthen peoples’ immune systems as lockdown restrictions are eased

Cheshire nutrition business launches product to help strengthen peoples’ immune systems as lockdown restrictions are eased

  A Cheshire-based nutrition business has launched an immunity boosting product to help people lower their susceptibility to infe..

Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic

Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic

  Digital Marketing agency, Reach Digital, has unveiled a new initiative to support businesses and help boost their revenue durin..

Is it time for a Brand Refresh?

Is it time for a Brand Refresh?

  Running any business can be all-consuming so it can be hard to put time aside to consider whether your brand could benefit from..

Tip and Tricks to Organize Literally Everything

Tip and Tricks to Organize Literally Everything

The COVID-19 pandemic and the following lockdowns caught everyone by complete surprise, but it has also turned into a convenient tim..

Tradition vs convenience

Tradition vs convenience

By Robert Flowers, CEO of DivideBuy  Traditionally, when customers make purchases using the interest-free credit model, a technology c..

Why Consumer Generated content is the key to successful email marketing

Why Consumer Generated content is the key to successful email marketing

By Toby Britton, co-founder of Miappi.  What is email marketing? CRM or customer relationship management relies heavily on email marke..

Subscription service model: then and now

Subscription service model: then and now

By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-service model of today is booming, with the averag..

How AdTech and versatile marketing go hand in hand

How AdTech and versatile marketing go hand in hand

By Artjom Jekimtsev, Founder & CEO, Adverttu With the world entering uncharted territory, now is the time for marketers to get cre..

Why is hyper-personalisation important?

Why is hyper-personalisation important?

By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wis..

5 ways AI could be failing your customer experience

5 ways AI could be failing your customer experience

By Arun Mani, President, Freshworks Europe  From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital..

Impacts of coronavirus: 10 recommendations for business owners

Impacts of coronavirus: 10 recommendations for business owners

By Mark Davies and Jan Chillery, Senior Insolvency Solicitors at Aaron & Partners  The Insolvency team from leading legal firm Aar..

Navigating international expansion

Navigating international expansion

By Nicole Sahin, CEO and Founder of Globalization Partners International expansion is rarely simple for any business, no matter its si..

5 steps retailers can take to ensure business continuity

5 steps retailers can take to ensure business continuity

By Demi Edmunds, from TextAnywhere  Every industry has been affected by the COVID-19 pandemic, with governments implementing various m..

Providing in-store mobility as consumer habits evolve

Providing in-store mobility as consumer habits evolve

By Lee Jones, Director of Sales and Business Development, Ingenico Enterprise Retail The modern-day consumer has changed. Their shoppi..

The reinvention of high street retail – opportunity or threat?

The reinvention of high street retail – opportunity or threat?

By Evan Maindonald, CEO at MELT Property  The inexorable rise of the internet over the last 30 years has had a major effect on society..

Faster complaints resolution times don’t need to be a trade-off with the right customer outcome

Faster complaints resolution times don’t need to be a trade-off with the right customer outcome

By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Financial Conduct Authority (FCA) published the complai..

Customer communication is always vital, Covid-19 makes it even more so

Customer communication is always vital, Covid-19 makes it even more so

By Greg Chen, CEO, Mobiz  In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. ..

Using loyalty to build strong relationships with your best customers

Using loyalty to build strong relationships with your best customers

By Mark Maclure, Founder and Managing Director of specialist loyalty agency, Stream. Whilst a customer acquisition strategy is importa..