The key to successful brand effectiveness post-Covid
By Kevin O’Farrell, associate vice-president, Analytic Partners The Covid-19 pandemic has sent the biggest shock through the business ..
Business
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The importance of brand logo
By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we talk about ‘brand’, we often jump straight to tagli..
Business
Why Generation Alpha will need to hear brands as much as they see them
By Michele Arnese, CEO, amp In the past twenty years, we have seen a revolution in user interfaces and user experience design. What wa..
Business
Why content must be a core element of any brand’s business strategy
By Alan Porter, Director of Product Marketing at Nuxeo For many consumers, content is right at the heart of the brand experience. Rele..
Business
Five approaches to digital marketing in the new normal
By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in g..
Business
The value of fresh eyes: How we can make the most of New Normal
By Beth Hood, Founder and Director, Verosa For many of us, the post-Covid19 world represents a number of challenges as we seek to adap..
Technology
8 Tips When Making Your Logo
By Tom Bourlet, The stag company. Creating a great logo is an integral part of building your brand, making a design that people will q..
Opinion
Brand identity – more than just a logo
By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author of ‘Simple Tips, Smart Ideas: Build a Bigger, Bette..
Business
Why you NEED a plan to help your business grow
By Paul Sleath, CEO at PEO Worldwide What’s the key to successful business growth? Planning. The future is always unpredictable, but ..
Opinion
5 Tips for Using PR to Grow your Brand Awareness
When it comes to communicating the credibility of your brand, PR can be one of the best marketing channels to use. A simple comment or..
Business
Tech to support a new era for customer loyalty in the hospitality sector
As pubs, restaurants, hotels and cafes prepare to reopen their businesses on the 4th July, a technology company has heralded a new era..
Business
Equiniti rebrands as EQ
Equiniti changes name to EQ to unify branding across its core business divisions EQ provides accessible digital services for regulat..
Business
Cheshire nutrition business launches product to help strengthen peoples’ immune systems as lockdown restrictions are eased
A Cheshire-based nutrition business has launched an immunity boosting product to help people lower their susceptibility to infe..
News
Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic
Digital Marketing agency, Reach Digital, has unveiled a new initiative to support businesses and help boost their revenue durin..
Business
Is it time for a Brand Refresh?
Running any business can be all-consuming so it can be hard to put time aside to consider whether your brand could benefit from..
Business
Tip and Tricks to Organize Literally Everything
The COVID-19 pandemic and the following lockdowns caught everyone by complete surprise, but it has also turned into a convenient tim..
Opinion
Tradition vs convenience
By Robert Flowers, CEO of DivideBuy Traditionally, when customers make purchases using the interest-free credit model, a technology c..
Opinion
Why Consumer Generated content is the key to successful email marketing
By Toby Britton, co-founder of Miappi. What is email marketing? CRM or customer relationship management relies heavily on email marke..
Business
Subscription service model: then and now
By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-service model of today is booming, with the averag..
Business
How AdTech and versatile marketing go hand in hand
By Artjom Jekimtsev, Founder & CEO, Adverttu With the world entering uncharted territory, now is the time for marketers to get cre..
Technology
Why is hyper-personalisation important?
By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wis..
Business
5 ways AI could be failing your customer experience
By Arun Mani, President, Freshworks Europe From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital..
Business
Impacts of coronavirus: 10 recommendations for business owners
By Mark Davies and Jan Chillery, Senior Insolvency Solicitors at Aaron & Partners The Insolvency team from leading legal firm Aar..
Technology
Navigating international expansion
By Nicole Sahin, CEO and Founder of Globalization Partners International expansion is rarely simple for any business, no matter its si..
Opinion
5 steps retailers can take to ensure business continuity
By Demi Edmunds, from TextAnywhere Every industry has been affected by the COVID-19 pandemic, with governments implementing various m..
Opinion
Providing in-store mobility as consumer habits evolve
By Lee Jones, Director of Sales and Business Development, Ingenico Enterprise Retail The modern-day consumer has changed. Their shoppi..
Opinion
The reinvention of high street retail – opportunity or threat?
By Evan Maindonald, CEO at MELT Property The inexorable rise of the internet over the last 30 years has had a major effect on society..
Opinion
Faster complaints resolution times don’t need to be a trade-off with the right customer outcome
By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Financial Conduct Authority (FCA) published the complai..
Business
Customer communication is always vital, Covid-19 makes it even more so
By Greg Chen, CEO, Mobiz In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. ..
Business
Using loyalty to build strong relationships with your best customers
By Mark Maclure, Founder and Managing Director of specialist loyalty agency, Stream. Whilst a customer acquisition strategy is importa..
Opinion