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Good content experiences are powering brand perceptions in 2020

Good content experiences are powering brand perceptions in 2020

By Jeff Mills, UK Country Manager, WordPress VIP For many years now, content has bee..

How to Establish and Name Your Brand

How to Establish and Name Your Brand

By Jonathan Miles, Operations Manager at Dpack. In order to brand yourself or a busi..

Why brands need to build better communities

Why brands need to build better communities

By Michelle Goodall, Head of Marketing at Guild. She has 23+ years experience in com..

The key to successful brand effectiveness post-Covid

The key to successful brand effectiveness post-Covid

By Kevin O’Farrell, associate vice-president, Analytic Partners The Covid-19 pandemi..

The importance of brand logo

The importance of brand logo

By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we t..

Why Generation Alpha will need to hear brands as much as they see them

Why Generation Alpha will need to hear brands as much as they see them

By Michele Arnese, CEO, amp In the past twenty years, we have seen a revolution in u..

Why content must be a core element of any brand’s business strategy

Why content must be a core element of any brand’s business strategy

By Alan Porter, Director of Product Marketing at Nuxeo For many consumers, content i..

Five approaches to digital marketing in the new normal

Five approaches to digital marketing in the new normal

By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemi..

The value of fresh eyes: How we can make the most of New Normal

The value of fresh eyes: How we can make the most of New Normal

By Beth Hood, Founder and Director, Verosa For many of us, the post-Covid19 world re..

8 Tips When Making Your Logo

8 Tips When Making Your Logo

By Tom Bourlet, The stag company. Creating a great logo is an integral part of build..

Brand identity – more than just a logo

Brand identity – more than just a logo

By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author o..

Why you NEED a plan to help your business grow

Why you NEED a plan to help your business grow

By Paul Sleath, CEO at PEO Worldwide  What’s the key to successful business growth? ..

5 Tips for Using PR to Grow your Brand Awareness

5 Tips for Using PR to Grow your Brand Awareness

When it comes to communicating the credibility of your brand, PR can be one of the b..

Tech to support a new era for customer loyalty in the hospitality sector

Tech to support a new era for customer loyalty in the hospitality sector

As pubs, restaurants, hotels and cafes prepare to reopen their businesses on the 4th..

Equiniti rebrands as EQ

Equiniti rebrands as EQ

Equiniti changes name to EQ to unify branding across its core business divisions E..

Cheshire nutrition business launches product to help strengthen peoples’ immune systems as lockdown restrictions are eased

Cheshire nutrition business launches product to help strengthen peoples’ immune systems as lockdown restrictions are eased

  A Cheshire-based nutrition business has launched an immunity boosting product..

Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic

Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic

  Digital Marketing agency, Reach Digital, has unveiled a new initiative to sup..

Is it time for a Brand Refresh?

Is it time for a Brand Refresh?

  Running any business can be all-consuming so it can be hard to put time aside..

Tip and Tricks to Organize Literally Everything

Tip and Tricks to Organize Literally Everything

The COVID-19 pandemic and the following lockdowns caught everyone by complete surp..

Tradition vs convenience

Tradition vs convenience

By Robert Flowers, CEO of DivideBuy  Traditionally, when customers make purchases us..

Why Consumer Generated content is the key to successful email marketing

Why Consumer Generated content is the key to successful email marketing

By Toby Britton, co-founder of Miappi.  What is email marketing? CRM or customer rel..

Subscription service model: then and now

Subscription service model: then and now

By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-..

How AdTech and versatile marketing go hand in hand

How AdTech and versatile marketing go hand in hand

By Artjom Jekimtsev, Founder & CEO, Adverttu With the world entering uncharted t..

Why is hyper-personalisation important?

Why is hyper-personalisation important?

By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data ..

5 ways AI could be failing your customer experience

5 ways AI could be failing your customer experience

By Arun Mani, President, Freshworks Europe  From WhatsApp to email, Tik-tok to Insta..

Impacts of coronavirus: 10 recommendations for business owners

Impacts of coronavirus: 10 recommendations for business owners

By Mark Davies and Jan Chillery, Senior Insolvency Solicitors at Aaron & Partner..

Navigating international expansion

Navigating international expansion

By Nicole Sahin, CEO and Founder of Globalization Partners International expansion i..

5 steps retailers can take to ensure business continuity

5 steps retailers can take to ensure business continuity

By Demi Edmunds, from TextAnywhere  Every industry has been affected by the COVID-19..

Providing in-store mobility as consumer habits evolve

Providing in-store mobility as consumer habits evolve

By Lee Jones, Director of Sales and Business Development, Ingenico Enterprise Retail..

The reinvention of high street retail – opportunity or threat?

The reinvention of high street retail – opportunity or threat?

By Evan Maindonald, CEO at MELT Property  The inexorable rise of the internet over t..

Faster complaints resolution times don’t need to be a trade-off with the right customer outcome

Faster complaints resolution times don’t need to be a trade-off with the right customer outcome

By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Finan..

Customer communication is always vital, Covid-19 makes it even more so

Customer communication is always vital, Covid-19 makes it even more so

By Greg Chen, CEO, Mobiz  In the midst of a global pandemic, it can be all too easy ..

Using loyalty to build strong relationships with your best customers

Using loyalty to build strong relationships with your best customers

By Mark Maclure, Founder and Managing Director of specialist loyalty agency, Stream...