Balancing creativity and data to tackle brand empathy
By Chris Loy, CTO and co-founder of AI marketing company, Datasine, shares his views on why brand empathy is 2020’s most crucial chara..
Opinion
All Posts
Six ways CEOs can use video to bolster their brand reputation
By Alex Hughes, CEO and Co-founder, Binumi Pro Video content is fast becoming a format that business leaders can’t ignore. It is estim..
Business
What Is A Podcast
A podcast, also referred to as a podcast feed, is an episodic collection of voice-over audio files that can be listened to from your c..
Business
How To Start A Blog
Like any other new career, there are many elements required to start a blog, including researching the company and writing a blog entr..
Business
What Is Zoom
What is Zoom? Zoom Video Communication, Inc. is a privately held American communication technology company based in San Jose, CA. It o..
Business
What Is Reddit
What is Reddit? Reddit is a web content rating and social news aggregating website. Many people who have used it say that it has many ..
Business
The New Normal of virual events
By Joe Taylor, director at evensix Not only has the Covid-19 pandemic affected our economy, health and personal lives, it has also and..
Opinion
Web Development
Web development has come a long way since the early days of the internet. Today, development for the web involves a great deal more th..
Business
What is Web Development
Web development has come a long way since the early days of the internet. Today, development for the web involves a great deal more th..
Business
How to Market Yourself
When looking for the best online job opportunities, many people are looking at marketing themselves. The internet has made it so simpl..
Business
How to Market a Product
If you have been in business for any length of time, chances are you have already heard the question asked how to sell a product. Whil..
Business
Are events still on the agenda for marketers?
By Nick Gold, MD of Speakers Corner and President of the International Association of Speakers Bureaus No longer a safe bet This year ..
Business
How to use social media to maximise your business
By Richard Fletcher, Magic Sauce Marketing Social media is an invaluable resource for getting the attention of potential clients and s..
Technology
eLearningClasses.com An Online Academy Powered by Artificial Intelligence & Human Instructors Launched
Global Banking & Finance Review launched its e-learning platform called eLearning Classes offering on-demand online courses across..
Business
How any brand can pull off an effective rebranding project
By Courtney Bowditch is Creative Lead at co:collective, Innocent Drinks has supported the rebranding of its Super Smoothies range wit..
Business
Tackling the rise of the online counterfeiter
By Marisa Broughton is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers LLP A report by ..
Opinion
Marketing heritage: Successfully taking niche brands to a wider audience
By Professor Davide Ravasi, UCL School of Management Marketers of all distinctions will be aware that a craft product is never just a ..
Business
Develop creativity with Elearning
You can develop creativity with eLearningclasses.com when it is used properly. If you have a product that you want to promote or sell,..
Opinion
Cut waiting hours with E-Learning
Cutting waiting hours with ELearning classes is something that most companies are looking into doing, as it saves a lot of money and t..
Business
Climb your career ladder with E-Learning
If you want to climb up the career ladder with E-learning, the Internet provides an excellent platform for you to do so. It is possibl..
Business
Business
5 Ways Brands Can Reinvent Their Digital Marketing Strategy
5 Ways Brands Can Reinvent Their Digital Marketing Strategy
By Bernie Wong Founder of Social Stand Limited Digital marketing is the most effective way to reach as many audiences as possible to promote your bran..
Business
Looking beyond CX to EX – enhancing employee experience management
By Michael C. Reiserer is MD of EASY Software Germany. Companies are increasingly looking beyond customer experience (CX) to focus on..
Business
How to turn your website into a sales machine
By Christopher Clowes, HC Media Group Founder SME Business owners, Entrepreneurs and Marketeers listen up. I speak on behalf of all of..
Technology
Five steps to using smartphone footage for marketing
By Christopher Bo Shields, Chief Creative Officer and Co-founder, Binumi Pro Not long ago, most marketers wouldn’t have dreamt of shoo..
Business
Good content experiences are powering brand perceptions in 2020
By Jeff Mills, UK Country Manager, WordPress VIP For many years now, content has been a central component of brand and customer experi..
Business
How to Establish and Name Your Brand
By Jonathan Miles, Operations Manager at Dpack. In order to brand yourself or a business, you need to know what the process involves b..
Technology
Why brands need to build better communities
By Michelle Goodall, Head of Marketing at Guild. She has 23+ years experience in community and social media strategy People are more ..
Business
The key to successful brand effectiveness post-Covid
By Kevin O’Farrell, associate vice-president, Analytic Partners The Covid-19 pandemic has sent the biggest shock through the business ..
Business
The importance of brand logo
By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we talk about ‘brand’, we often jump straight to tagli..
Business
Why Generation Alpha will need to hear brands as much as they see them
By Michele Arnese, CEO, amp In the past twenty years, we have seen a revolution in user interfaces and user experience design. What wa..
Business
Why content must be a core element of any brand’s business strategy
By Alan Porter, Director of Product Marketing at Nuxeo For many consumers, content is right at the heart of the brand experience. Rele..
Business
Five approaches to digital marketing in the new normal
By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in g..
Business
The value of fresh eyes: How we can make the most of New Normal
By Beth Hood, Founder and Director, Verosa For many of us, the post-Covid19 world represents a number of challenges as we seek to adap..
Technology
8 Tips When Making Your Logo
By Tom Bourlet, The stag company. Creating a great logo is an integral part of building your brand, making a design that people will q..
Opinion
Brand identity – more than just a logo
By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author of ‘Simple Tips, Smart Ideas: Build a Bigger, Bette..
Business
Why you NEED a plan to help your business grow
By Paul Sleath, CEO at PEO Worldwide What’s the key to successful business growth? Planning. The future is always unpredictable, but ..
Opinion
5 Tips for Using PR to Grow your Brand Awareness
When it comes to communicating the credibility of your brand, PR can be one of the best marketing channels to use. A simple comment or..
Business