Upping your client list and supercharging your revenue doesn’t have to cost a fortune. However, all too often entrepreneurs will plough money into marketing strategies that just aren’t that effective, with a hefty price tag luring them into a false sense of security.
But expensive definitely doesn’t mean effective, and it is very much possible to grow your own business and make five figures a month through the power of organic marketing. Plenty of people are doing it and getting great results – so why wouldn’t you?
You see, at the heart of every successful online business is one key thing: traffic. Without it, your products, services or offers, however impressive they might be, just won’t get off the ground. You need eyes on the things you’re selling so that you can attract the right people and actually make a sale.
At the end of the day, it doesn’t matter if what you have to offer could really change the lives and minds of the people you’re targeting. If those people don’t know you exist then, unfortunately, it’s all for nothing.
The good news here is that organic marketing is pretty easy to do well, as long as you have the right approach. Admittedly, it does require time, patience, and a certain set of skills, but once you have those sorted you should be good to go.
What is organic marketing?
Simply put, organic marketing is all about getting your ideal clients to come to you, without having to force them to using paid links or advertising. It means being more creative, direct and thoughtful in your approach to marketing your business, and requires the right sort of technique in order for you to pull in a wide audience and attract the ideal people.
One of the best ways to do this is through social media because, hey, isn’t just about everyone on social media these days? And, whether your platform of choice is Pinterest, Facebook or Instagram, the driving principles that assure a successful organic marketing strategy tend to be roughly the same.
You won’t get results overnight, though, so don’t expect organic marketing to suddenly catapult you into the big leagues. Rather, you have to work smart and be consistent. If you do, the results you want will come.
Be clear on your audience
The first point you have to have nailed down – both in organic marketing and in business more generally – is your target audience. You have to have a crystal clear picture in your mind of who you want to reach and exactly how you can help them, in order for your messaging to really be effective.
Without understanding these crucial points, you’ll more than likely find yourself talking in vague terms to people who don’t care all that much. But your products and services deserve better than that, and so do the people who need the sort of help that you can offer.
Once you become clear on who your audience is, it becomes far easier to craft posts with those people in mind, because the branding, wording and topics of your social media posts will rely on you having that knowledge.
Get your timings right
Timing is crucial when it comes to organic marketing, and posting at the wrong times can be a death knell. Unfortunately, though, there is no hard and fast rule for when exactly you should be getting your posts out there.
This is where your understanding of your audience comes in. For example, if you want to reach people in a certain country, don’t post when they’re all likely to be fast asleep. And, if you want to reach people working a 9-to-5, don’t post when they’re slap bang in the middle of their working day (unless, of course, you want to get eyes on your posts during the lunch break).
Beyond that, though, you will need to do a bit of experimentation. So keep an eye on your stats and take note of when your posts are getting the most views, the most likes, the most shares, and so on. It also helps if you look at exactly what sorts of posts are doing higher numbers, to help you in posting the right content at the right times.
This point is so important. All too often people give up on organic marketing and write it off completely, and all because they didn’t give it enough chance to really be effective. But organic marketing is a waiting game, and it requires consistent effort and a thoughtful approach. If you’re not willing to put those things it into it, then you aren’t going to get much out of it.
If you really want to make a splash with your target audience and pull in plenty of prospects, you have to give your strategy the time it needs to work. Over time, if you make sure you’re posting for the right people at the right times and with the right sort of content, then pretty soon you will start to see your follower count go up.
These followers will be the right sorts of people for your business, because you’ll have made sure they are. They will be followers who will give your posts the likes and shares they need to get seen elsewhere, and, most importantly, they will be the sort who will be interested in what you have to offer and will do something about it.