Market research and insight consultancy One Minute to Midnight is expanding its global reach with new hires in both its US and UK hubs.
Amalia Webber joins the New York office while Emily Hoong joins the London team, both as Research Managers.
These new hires will help the consultancy to build on its success and grow its impressive client base which includes global players such as TikTok, Unilever and Sony Music.
Douglas Dunn, Co-Founder, One Minute to Midnight said: “Amalia and Emily are fantastic additions to our growing teams in New York and London as we expand our business.
“Together they have worked with some of the world’s biggest brands to help them form more meaningful connections with people.
“This is an exciting phase of our growth as a business, driven by our deep commitment to helping brands understand and unlock the power of human values. It’s fantastic to welcome these talented new team members on board and we know they will be instrumental in supporting our growing list of global clients on both sides of the pond.”
Webber will lead research projects, help the business development team acquire new clients in the Americas and grow the agency’s US footprint.
With a master’s degree in Anthropology from Oxford, she will combine her academic knowledge and experience working with global brands in media, technology, and fast-moving consumer goods in her new role.
She said: “I have a background in anthropology and a passion for connecting with other people through research, so I instantly clicked with One Minute to Midnight’s human-centred approach to market research.
“The way One Minute to Midnight uses a values lens as a way to understand people as more than just consumers truly breaks the mould.”
Hoong brings a deep understanding of Asian cultures, having grown up in Malaysia and Hong Kong, together with market research industry experience.
She said: “I’m passionate about bringing brands closer to people. I love the variety this industry offers – I get to talk to new parents in Texas about baby formula milk one day and then listen to someone speak about soft drinks in Russia the next.
“One Minute to Midnight’s focus on human values feels like a different angle from what other agencies are doing.
“The market research industry and brands often boil people down to consumers, forgetting that they have values, stories and experiences which affect their decisions. I’m really inspired about the way One Minute to Midnight looks at all these other aspects and am proud to join the team.”