RESTON, Va. – Mar.16, 2022– Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web.
The partnership brings together the Neustar Fabrick™data connectivity platform within the Permutive Audience Platform™ for advertisers and publishers to collaborate securely without the use of third-party cookies or device IDs. The partnership safeguards advertiser and publisher first-party identity data to bring addressability, transparency and privacy to digital advertising.
“This partnership unlocks the connection between leading publishers and advertisers by delivering addressable advertising that scales while safeguarding publisher data and reinforcing their direct business,” said Steve Francolla, Head of Partnerships at Permutive. “Permutive’s Audience Platform powers the leadingPublisher Cohort Infrastructure on the open web. Extending Neustar Fabrick into cohorts allows publishers to meet advertisers’ demand for their audiences in a secure environment. This partnership is the first integration of this kind at Permutive and paves the way for a more responsible web.”
With this partnership, advertisers and publishers can work together to build and activate their desired audiences at scale via Publisher Cohorts across high-quality, premium publisher inventory, with no transfer or exposure of data between parties. Publisher Cohorts groups like-minded users based on similar characteristics and behaviors – without identifying individuals.
Advertiser audiences are activated as Publisher Cohorts through Permutive’s Audience Platform in real-time. This approach improves accuracy and meaningfully addresses consumer privacy. Advertisers will benefit from the wealth of publisher first-party data, real-time audience insights, and transacting on privacy-focused infrastructure. Publishers will benefit from building revenue from trusted, direct connections to advertisers while maintaining control of their data.
“For the first time, publishers and advertisers can execute highly accurate audience targeting campaigns without the use of cookies or mobile ad IDs,” said Steve Silvers, SVP of Product at Neustar, a TransUnion company. “Buyers and sellers can transact using valuable consumer insight without fear of data leakage, or loss of scale, and which meaningfully addresses privacy considerations given the changing landscape.”
Uma Rajagopal has been managing the posting of content for multiple platforms since 2021, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune. Her role ensures that content is published accurately and efficiently across these diverse publications.