London and Kyiv, 3rd August 2022: Award-winning creative agency Impero today announces its partnership with award-winning Ukrainian creative-tech agency ISD Group to extend the agency’s creative tech capabilities.

The partnership combines Impero’s deep skills in creativity, brand strategy and audience insight with ISD’s impressive understanding of emerging tech deployment and production to enable an ‘anything’s possible’ offering for brands that want to leverage digital in disruptive and inspiring ways. 

It brings together the agencies and resources of two industry leaders, Michael Scantlebury and Viktor Shkurba who share a commitment to using digital culture to grab attention.

The Ukrainian based ISD is 19 years old and has been enhancing creativity with the help of help of cutting edge technologies (including Machine learning, AR, VR and Robotics). They have received numerous awards for it at international advertising festivals including including Cannes, D&AD, OneShow, Epica, the Webby Awards and Effies as well as winning Ukraine Agency of the Year.

The UK based Impero was awarded Global Integrated Agency of the Year, this year.

On the partnership, Michael Scantlebury, Executive Creative Director and Founder of Impero said: “Brands are in the exciting yet challenging position of always having to grab the attention of consumers through newness in the digital space – you can only really do that with the best delivery partners in the world, and that’s what we now have.”

Viktor Shkurba, founder Executive Creative Director and Founder of ISD Group added: “I am very pleased with our partnership with Impero. This partnership will give Impero’s clients access to 20 years of unique expertise in communications from the cutting edge of technology. In combination with a thoroughly strategic approach and expressive creativity that Imperio has, it will enable brands and clients to achieve effective communication and interaction with consumers in the era of web 3.0”