Global brand and design consultancy Elmwood has partnered with Industrial Product and Service Solutions provider RS Group to develop a compelling and purposeful new brand story and identity system, marking a key milestone in the FTSE 100-listed company’s transformation journey.
Elmwood’s role in this new partnership has been to create a bold new brand identity that would support and elevate the internal business ambition, helping to position RS as the first choice in the market for its customers, suppliers and employees.
Achieving this came with a wholesale review of the brand architecture. Seven previously independently operating businesses have been restructured and renamed, with a common thread, to represent the different propositions within the new RS Brand – moving from a more disconnected house of brands to a cohesive branded house. This has given the Group a simpler, more holistic story that can be easily understood, and that the brand will leverage to its advantage.
To communicate this, a refreshed, digital-first brand identity system was developed to better reflect the future-facing mindset of the business and set a new industry-leading standard for design. Built around a simple but infinitely flexible shape language, the new identity aims to emphasise the human creativity and imagination that’s so pivotal to unlocking innovation.
Commenting on the launch of the new identity system, Paul Waters, Senior Account Director at Elmwood says: “RS combines human experience and ingenuity with engineering excellence to truly make amazing things happen and change the world. The new RS identity tells the brand story through a verbal and visual language that’s about shifting perspectives in a way that’s reflective of the transformation at the heart of the business.”
“It’s been a fantastic partnership and experience collaborating with Elmwood on this project”, says Jon White, CMO at RS Group. “The new RS brand identity that we’ve created has helped future-proof and unify the business. It stands us alone in our market as a brand that is technology and digitally enabled but with a human touch. Thank you to the Elmwood team for their strategy, creativity and support.”
About RS Group
RS Group plc is a leading global omni-channel industrial product and service solutions provider to customers who are involved in designing, building and maintaining industrial equipment and operations, safely and sustainably. We stock more than 700,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provide a wide range of product and service solutions to over 1.2 million customers. With operations in 32 countries, we trade through multiple channels and ship over 60,000 parcels a day.
We support customers across the product life cycle, whether via innovation and technical support at the design phase, improving time to market and productivity at the build phase, or reducing purchasing costs and optimising inventory in the maintenance phase. We offer our customers tailored product and service propositions that are essential for the successful operation of their businesses and help them save time and money.
RS Group plc is listed on the London Stock Exchange with stock ticker RS1 and in the year ended 31 March 2022 reported revenue of £2,554 million.
About Elmwood
Elmwood is a global brand and design consultancy working locally in London, New York, Singapore and Shanghai. We have over 30 years of experience and our clients include Haleon, Heineken, Danone, Mars and Unilever. We believe tension is at the heart of powerful brands. We harness its energy – turning its potential into transformative design.
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.