Home Headlines David Murray joins VeraViews as Demand Director
    Editorial & Advertiser disclosure
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

David Murray joins VeraViews as Demand Director

by jcp
0 comment

The experienced commercial operator will help VeraViews in its mission to increase trust and value across the media ecosystem

VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of David Murray as Demand Director.

David is a London-based commercial specialist with a wealth of advertising industry knowledge acquired during his time at a number of the largest, most commercially successful and well-known ad and media brands in the UK.

Working within the rapidly expanding VeraViews sales team, David will lead demand sales, onboarding Supply Side Platforms (SSPs), Demand Side Platforms (DSPs) and Digital Advertising Networks into the VeraViews end-to-end ad stack. He will also support VeraViews’ mission to remove ad fraud from video advertising, increasing trust and value across the media ecosystem.

David will work alongside and support the sales development aims of Dan Hodgson, VeraViews’ Head of Business Development; and Sandip Ray, VeraViews’ Publishing Director, to expand commercial opportunities.

Through strategic planning and dynamic thinking, as well as an ability to establish strong and fruitful relationships across all areas of the industry, David has been instrumental in driving commercial growth for brands such as Hearst, Stylist Media and The Official Charts Company in a media career spanning 13 years.

David’s deep knowledge of digital advertising – specifically the inner workings of UK media companies – coupled with his passion for video, make him a perfect addition for VeraViews and the expansion of its demand proposition. His understanding of industry goals and pain points make David an ideal fit to grow VeraViews’ customer base yet further, developing an offering that truly meets fast-changing market needs.

Speaking on his new role and outlook for 2023, David says: “I am extremely excited to be joining the VeraViews team. Video media has been a passion of mine for years, and having seen the issues caused by invalid and bot traffic first-hand, I feel thrilled to be representing a truly innovative solution to these issues.

“Ultimately, I want to help advertisers and brands save money, while also working towards increasing the success of their marketing campaigns through higher performance metrics. I can’t wait to spread the word and support VeraViews in its mission to reduce ad fraud, increase transparency and bring trust and value back into the industry ecosystem.”

David started his role this month at a time when VeraViews continues its strong commercial expansion, having recently become a verified Amazon Ads Partner, been included on the IAB Global Vendor List, and hired two other senior team members to lead business development.

VeraViews uses patented Proof-of-View technology to record valid ad engagement and stores data immutably on an open ledger. This means that advertisers pay only for valid engagement. Its end-to-end ad-stack solution combines the transparency and accountability of open ledger technology with the security of Verasity’s patented Proof of View technology.

For more information:

Maryum Sheikh, The Digital Voice

press@thedigitalvoice.co.uk

About VeraViews — VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification module, that enables publishers to transparently monetize their videos. In an industry first, VeraViews leverages the transparent and immutable nature of DLT to give all advertising stakeholders access to tamperproof campaign data. Learn more at www.veraviews.com.

You may also like