The new offering promises to help businesses boost bookings, capture new guests and take control of marketing to their customers
Olympia, London, 4th October 2021: Clockwork Marketing, hotel and hospitality marketing specialists for 30 years, launches GuestNet, a new DIY hospitality marketing suite, at the Independent Hotel Show.
With GuestNet owners of hotels, self-catering, B&B businesses, restaurants or pubs can learn from Clockwork experts with a series of bite-size videos. The GuestNet suite offers:
- Online Learning – with a series of time-saving videos presented by Clockwork’s marketing experts to improve marketing skills and deliver new bookings quickly
- DIY Marketing Tools – to put online learning into practice and build hospitality websites or send impactful emails
Clockwork Marketing’s recent research of over 30 small hospitality businesses revealed the top three marketing obstacles they seek to overcome includes: 1. Better use of social media (30%) 2. Boosting bookings (21%) and 3. Improved Google Analytics tracking (16%).
Clare Bushby, managing director of Clockwork Marketing, said: “The last 24 months has shaken the hospitality sector to its roots, and we wanted to give something back that helps hospitality businesses take control of their future and thrive.
”GuestNet is perfect for time poor owners of hotels, self-catering and B&B businesses, as well as those working in holiday parks, restaurants or pubs, who want to improve their skills and capture more guests.
“With GuestNet you can build on your existing knowledge to become a marketing expert and boost bookings quickly”.
Sally Downie, owner, Cricketer’s Inn who participated in the survey, said: “GuestNet is a great time-saving model for hospitality businesses as there are different stages of marketing support on offer. You can either do it yourself, have a mentor or have Clockwork who we completely trust do it all. For us it feels like the magic marketing wand for keeping on top of social media, our website and abreast of current trends to maximise our marketing efforts.”
GuestNet is launching today with five interested pilot customers: Higher Wiscombe Holiday Cottages, Ring of Bells (Devon) The Cricketer’s Inn (Hampshire) Dorset House B&B and Knockderry House Hotel (Scotland).
GuestNet’s Online Learning has a library of 5-10 minute videos covering a wide range of marketing topics to help deliver great marketing. The videos cover essential hospitality marketing including how to drive more website visitors, understand what Google Analytics can do for your business or create impactful emails, with many more topics added regularly.
GuestNet also includes a supportive online hospitality community for fortnightly group calls, led by Clockwork marketing specialists, exploring hot topics and trends including: creating engaging content, identifying customers, or understanding the role of PR, for example.
Hospitality businesses can use GuestNet as a DIY service with online learning videos, a fortnightly newsletter and trends update as one payment option. The second option offers an assisted service including fortnightly community calls, access to a community chat hub and ready-made marketing templates.
Bushby added: “Clockwork Marketing has been colouring travel dreams and boosting bookings since ’92. Our space-themed stand at the Independent Hotel Show is about the future of travel for hospitality providers and helping them with services like GuestNet to aim high and reach their full marketing potential.”
GuestNet will be demoed at the Independent Hotel Show at Clockwork Marketing’s stand 1352 where visitors will also have the chance to enter a free prize draw to have a star named after them and have their photo taken by the Clockwork rocket.
About Clockwork Marketing:
Clockwork Marketing has been colouring travel dreams and boosting bookings since ’92. It is a UK independent hospitality marketing agency involved in hospitality operations for 30 years. Clockwork Marketing works with well-known hospitality businesses, from prestigious boutique hotels to national chains, and everything in between. Clockwork Marketing also proudly partners with local tourism bodies, media and events organisations, and the best booking engine suppliers. Clockwork Marketing is a Google partner.