Business

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Unleashing the Power of Brand Management: Insights from a Chief Creative Officer

Unleashing the Power of Brand Management: Insights from a Chief Creative Officer

4 min read •
Tackling returns in ecommerce

Tackling returns in ecommerce

5 min read •
Make your establishment stand out from the crowd – Expert advice on using neon bar signs

Make your establishment stand out from the crowd – Expert advice on using neon bar signs

6 min read •
New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

New Report From Anzu and Lumen Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

3 min read •
“As per my previous email…”

“As per my previous email…”

5 min read •
Sell-side research – key trends in 2023

Sell-side research – key trends in 2023

6 min read •
The power of strategic brand partnerships

The power of strategic brand partnerships

4 min read •
Bend don’t break: flexible marketing in uncertain times

Bend don’t break: flexible marketing in uncertain times

6 min read •
The Science of Semiotics in Branding

The Science of Semiotics in Branding

3 min read •
Brand Metrics partners with XITE to develop world-first CTV measurement solution

Brand Metrics partners with XITE to develop world-first CTV measurement solution

4 min read •
GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

4 min read •
Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace

Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace

2 min read •
How moderation can protect ROI in social media

How moderation can protect ROI in social media

3 min read •
Supercharge Your Success: Embrace the Power of Personal Branding for Life

Supercharge Your Success: Embrace the Power of Personal Branding for Life

5 min read •
How to use Product Recommendations to Boost Revenue and Conversion

How to use Product Recommendations to Boost Revenue and Conversion

7 min read •
Building Your Personal Brand: A Step-by-Step Guide to Success

Building Your Personal Brand: A Step-by-Step Guide to Success

5 min read •
Brand Management and Psychology

Brand Management and Psychology

4 min read •
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3

Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3

3 min read •
Adnami outlines new metrics for the measurement of attention in high impact advertising

Adnami outlines new metrics for the measurement of attention in high impact advertising

3 min read •
Putting people at the center

Putting people at the center

4 min read •
The Digital Voice™ Achieves Double Hit On Industry Awards

The Digital Voice™ Achieves Double Hit On Industry Awards

3 min read •
The King’s Speech: public speaking and reputation management

The King’s Speech: public speaking and reputation management

4 min read •
EU plans for company human rights, environment checks face new hurdle

EU plans for company human rights, environment checks face new hurdle

1 min read •
Cut the jargon. The best B2B writing is plain and simple

Cut the jargon. The best B2B writing is plain and simple

4 min read •
InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

2 min read •
Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

3 min read •
Julius Baer reports modest money inflows after slow start to 2023

Julius Baer reports modest money inflows after slow start to 2023

1 min read •
Deployed raises $4M to redefine how Statements Of Work are created and projects are planned

Deployed raises $4M to redefine how Statements Of Work are created and projects are planned

2 min read •
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

2 min read •
Multilocal expands operations and appoints new GM and Sales Director in APAC

Multilocal expands operations and appoints new GM and Sales Director in APAC

2 min read •
SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

1 min read •
Level up Your Content And Improve Search Engine Optimization

Level up Your Content And Improve Search Engine Optimization

4 min read •
Is it beneficial to start your business off the grid?

Is it beneficial to start your business off the grid?

3 min read •
Logitech Q4 sales plunge 22% as economic downturn worries weigh

Logitech Q4 sales plunge 22% as economic downturn worries weigh

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MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

3 min read •
Exclusive-Nissan seeks tech tie-up without Renault as alliance nears end of road

Exclusive-Nissan seeks tech tie-up without Renault as alliance nears end of road

3 min read •
Tesla expands discounts with price cuts in Europe, Singapore, Israel

Tesla expands discounts with price cuts in Europe, Singapore, Israel

1 min read •
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