Business

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Certainty of outcomes – the only goal that matters for marketers today

Certainty of outcomes – the only goal that matters for marketers today

4 min read •
The Nuvias Group Extends Successful Partnership with Absolute Software Across European Territory.

The Nuvias Group Extends Successful Partnership with Absolute Software Across European Territory.

2 min read •
Consumers are still shopping at small businesses, despite the cost of living crisis

Consumers are still shopping at small businesses, despite the cost of living crisis

3 min read •
Smart speaker advertising fires up the brain to drive stronger, more meaningful engagement with consumers, new neuro research reveals

Smart speaker advertising fires up the brain to drive stronger, more meaningful engagement with consumers, new neuro research reveals

3 min read •
GE unveils branding for the separation and creation of three new public companies in partnership with Interbrand New York

GE unveils branding for the separation and creation of three new public companies in partnership with Interbrand New York

2 min read •
BIAN Appoints Industry Experts to Executive Board

BIAN Appoints Industry Experts to Executive Board

2 min read •
NEW RESEARCH FINDS THAT 75% OF US AND UK CONSUMERS ARE NOT COMFORTABLE PURCHASING FROM BRANDS WITH POOR DATA ETHICS

NEW RESEARCH FINDS THAT 75% OF US AND UK CONSUMERS ARE NOT COMFORTABLE PURCHASING FROM BRANDS WITH POOR DATA ETHICS

3 min read •
Impero celebrates bumper year with 39% agency growth and new Executive Creative Director

Impero celebrates bumper year with 39% agency growth and new Executive Creative Director

1 min read •
Riverside Sells Brookson to People2.0

Riverside Sells Brookson to People2.0

3 min read •
Atradius supports leading exporter to navigate new markets

Atradius supports leading exporter to navigate new markets

4 min read •
RAZOR PR JOINS SERMO NETWORK TO INCREASE GLOBAL REACH

RAZOR PR JOINS SERMO NETWORK TO INCREASE GLOBAL REACH

1 min read •
Are UK retailers missing an opportunity to earn money from advertising?

Are UK retailers missing an opportunity to earn money from advertising?

4 min read •
Don’t cut ad spend, just make sure it’s effective

Don’t cut ad spend, just make sure it’s effective

4 min read •
AMBUSH MARKETING: CREATE A BUZZ WITHOUT GETTING STUNG

AMBUSH MARKETING: CREATE A BUZZ WITHOUT GETTING STUNG

3 min read •
Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas

Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas

1 min read •
Talkwalker launches Forecasting – an industry first for consumer intelligence

Talkwalker launches Forecasting – an industry first for consumer intelligence

1 min read •
1HQ announces Crown Commercial Service accreditation allowing them to sell services to the UK public sector

1HQ announces Crown Commercial Service accreditation allowing them to sell services to the UK public sector

1 min read •
Glue42 upends desktop interop market with latest product launch

Glue42 upends desktop interop market with latest product launch

2 min read •
AS CONSUMERS OPT-OUT OF MARKETING PERMUTIVE BRINGS PUBLISHERS, BRANDS, AND ADTECH PARTNERS TOGETHER

AS CONSUMERS OPT-OUT OF MARKETING PERMUTIVE BRINGS PUBLISHERS, BRANDS, AND ADTECH PARTNERS TOGETHER

2 min read •
Successful sales and marketing alignment is the key to great content

Successful sales and marketing alignment is the key to great content

3 min read •
Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities

Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities

3 min read •
What are the cornerstones of success for high-margin agencies?

What are the cornerstones of success for high-margin agencies?

3 min read •
Black Swan Data raises $18.5M from Oxx and AlbionVC as a new age of consumer research dawns

Black Swan Data raises $18.5M from Oxx and AlbionVC as a new age of consumer research dawns

3 min read •
Mind the gap! Marketers underinvest in the advertising channel ‘most trusted by consumers’ 

Mind the gap! Marketers underinvest in the advertising channel ‘most trusted by consumers’ 

2 min read •
SOURCEPOINT HIRES NEW CHIEF TECHNOLOGY OFFICER AND MAKES STRATEGIC C-SUITE PROMOTION

SOURCEPOINT HIRES NEW CHIEF TECHNOLOGY OFFICER AND MAKES STRATEGIC C-SUITE PROMOTION

2 min read •
Coca-Cola Europacific Partners selects Risilience for climate-analytics services

Coca-Cola Europacific Partners selects Risilience for climate-analytics services

1 min read •
Almost a quarter of UK business leaders fear their company may not survive this financial year due to the cost of living crisis

Almost a quarter of UK business leaders fear their company may not survive this financial year due to the cost of living crisis

4 min read •
Bargaining over wages can be more effective if done at a sector-level

Bargaining over wages can be more effective if done at a sector-level

2 min read •
Girlboss be gone: Latest research reveals Gen Z are rejecting hustle culture in favour of balance

Girlboss be gone: Latest research reveals Gen Z are rejecting hustle culture in favour of balance

2 min read •
HALL & PARTNERS APPOINTS TALENTED TRIO TO GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH AND IMPLEMENT ITS NEW CORPORATE STRATEGY

HALL & PARTNERS APPOINTS TALENTED TRIO TO GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH AND IMPLEMENT ITS NEW CORPORATE STRATEGY

2 min read •
New brand experience studio CAYA focusing on modern culture launches in Amsterdam

New brand experience studio CAYA focusing on modern culture launches in Amsterdam

1 min read •
Initials works with Walkers to settle the sandwich debate of #CrispIN vs. #CrispOUT at the Big Sandwich Vote

Initials works with Walkers to settle the sandwich debate of #CrispIN vs. #CrispOUT at the Big Sandwich Vote

2 min read •
Brit founded Aussie business arrives in the UK with the ability to fast track vocational up skilling and improve business ROI

Brit founded Aussie business arrives in the UK with the ability to fast track vocational up skilling and improve business ROI

2 min read •
94% of UK Employees Frustrated by Workplace Tech: 49% Considering Changing Jobs

94% of UK Employees Frustrated by Workplace Tech: 49% Considering Changing Jobs

3 min read •
3 Ways to Boost Productivity with Improved Workflow Efficiency both at Home and in the Office

3 Ways to Boost Productivity with Improved Workflow Efficiency both at Home and in the Office

3 min read •
STONEHAGE FLEMING CELEBRATES WOMEN IN LEADERSHIP WITH LAUNCH OF “SFXV”

STONEHAGE FLEMING CELEBRATES WOMEN IN LEADERSHIP WITH LAUNCH OF “SFXV”

1 min read •
Scibids Appoints AdTech Veteran Erich Wasserman to Its Board

Scibids Appoints AdTech Veteran Erich Wasserman to Its Board

1 min read •
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