London, 09th June 2022: Full service digital agency Buddy Media and Match Masters are set to host “Summer Boost”, a unique event combining live music, celebrity DJ sets, hero gaming influencers, free food and drink, huge prize giveaways, MC’s, garden games and more.
Match Masters tasked Buddy Media with helping them launch the UK market with the goal to create national awareness, viral engagement, educate audiences on the game and deliver mass downloads.
Buddy Media strategy is centred on starting a movement, maximising influencers from a variety of sectors (gaming, family and lifestyle) to promote the game’s USPs as well as create excitement and anticipation for the ‘summer boost’ activation.
The free event will take place in Potters Field Park, next to London landmark, Tower Bridge on 11th and 12th June, with a live music line-up including British icon Vernon Kay spinning the decks and TV star turned country singer Megan McKenna belting out some fantastic songs in a live performance.
Talent such as Family Fizz, Rickster2344, Famileigh, Talia Storm and Digby Edgley will be amongst the action, supported by over 100 micro influencers, leading event publications and energised MC’s to elevate the crowd, Match Masters promises to deliver a summer shindig to remember!
To add to the excitement Match Masters will be running prize giveaways on the hour, every hour, throughout both days, including iPhones 13, VIP festival tickets, thousands of Krispy Kreme donuts and even a Mini Cooper, all with the goal to drive thousands of UGC and Hashtags across IG and TikTok.
We will have a film crew activating on the day, where they will interact with our talent and members of the public bring the Match Masters game to life and create powerful brand content to harness moving forward.
Sam Budd, CEO and Founder of Buddy Media said: “This has been one of the most dynamic and integrated activations to date, with less than 6 weeks to turn it around and a million moving parts. We are lucky to have such an energised and creative client that genuinely want to push the boundaries with us and believed in our vision, however, the shout out goes to the Buddy team for working day and night to make this all come together.”
Noam Sagie, CMO of Candivore said: “We are absolutely thrilled about launching Match Masters in the UK and are so grateful to our partners for helping us make it happen!
Robbie Williams, who kicked us off with a bang on TV, Vinnie Jones scored some good laughs on digital advertising channels, and now Buddy Media delivered the incredible “Match Masters Summer Boost” social activation in the heart of London.
We are blown away by what we have achieved and humbled to be able to celebrate a truly magical moment with our amazing community of players and partners.”