Opinion | Page 2 | Brands Journal

Savvy US shoppers to stock up on blankets, heaters, and other energy-saving items on Black Friday – new research from quantilope

Cash payments not yet a thing of the past; ‘Buy Now, Pay Later’ proves a popular way to spread the cost of grabbing a bargain w..

Opinion

Nov 15, 2022 · 4 min read

The top ten most stressful life events revealed

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Opinion

Nov 4, 2022 · 3 min read

More ethical businesses are more unlikely to experience unethical employee behaviour

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Opinion

Nov 4, 2022 · 2 min read

New carbon accounting standards crucial in matching changing climate investment landscape

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Opinion

Nov 3, 2022 · 4 min read

Mass talent exodus on the horizon: new data reveals 41% of workers plan to quit

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Opinion

Nov 2, 2022 · 3 min read

Research reveals the pandemic has seen men find a better work-life balance

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Opinion

Oct 27, 2022 · 3 min read

Clinical Director, Frances Turner Traill, Shares Her Thoughts on the Sustainability of the Skincare Industry

In recent years, the skincare industry has skyrocketed in popularity; with many clinics, salons and other luxuries shutting the..

Opinion

Oct 27, 2022 · 4 min read

Opinion

How multilingual brands are matching the speed of their customers

By Eugene Ernoult, Chief Marketing Officer at website translation software specialists Weglot Marketers are certainly not short of channels whe..

Opinion

Oct 21, 2022 · 5 min read

UK Retail: What are UK Shoppers Expectations in 2022

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Opinion

Oct 19, 2022 · 6 min read

Ranking employees hinders creativity

Forced rankings do not improve employee performance, according to new research by Tilburg University and Vienna University of Economic..

Opinion

Oct 19, 2022 · 2 min read

New AI GAN-Powered Virtual Try-on for Hairstyles Solution from Perfect Corp. is Poised to Elevate Hair Salon Experience

Powered by the latest developments in Machine Learning and Generative Adversarial Network technology, the hyper-realistic hairs..

Opinion

Oct 19, 2022 · 3 min read

LIVING ROOM HEALTH LAUNCHES IN THE UK

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Opinion

Oct 11, 2022 · 3 min read

WORKPLACE WELLBEING – SURVEY FINDS BRITISH WORKERS LEFT UNSUPPORTED

Training and coaching experts PUSH Mind and Body launch new research to mark World Mental Health Day – having polled a total of..

Opinion

Oct 11, 2022 · 3 min read

Paco Rabanne celebrates UK music talent

Paco Rabanne pairs up with NTS, the global online radio station and music discovery platform with ‘A Millio..

Opinion

Aug 4, 2022 · 6 min read

43% OF MOTORISTS FAIL TO CHECK THEIR VEHICLE TYRE PRESSURE

Venson urges fleet managers to review their tyre management policies as latest National Highways report one in five vehicles br..

Opinion

Aug 1, 2022 · 3 min read

HOW TO MEET YOUR NET ZERO GOALS WITH “DIGITAL-FIRST” CONTENT

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Opinion

Jul 26, 2022 · 3 min read

Vantage partners Supercar Blondie to take its global ESG journey into overdrive

8 July 2022: Vantage, an international multi-asset broker, is pleased to announce that it has partnered Supercar Blondie, in th..

Opinion

Jul 13, 2022 · 3 min read

CLEO RAISES $80 MILLION TO HELP GEN-Z WEATHER THE COST-OF-LIVING CRISIS

The Series C round was led by Sofina, which joins a stellar cast of global investors, including EQT Ventures, Balderton and LocalGlob..

Opinion

Jul 4, 2022 · 4 min read

Walr officially accredited Great Place to Work®

09 June 2022: Walr [https://walr.com], the res-tech company behind the Walr data creation platform, today announces its officia..

Opinion

Jun 14, 2022 · 3 min read

Scibids helps Charlotte Tilbury Beauty reduce cost per acquisition (CPA) by 29% with custom bidding

Within two months the beauty brand saw a 60% increase in conversion rate and doubled viewable reach within budget limits by op..

Opinion

May 13, 2022 · 3 min read

Natural beauty: how sustainability is driving consumer buying decisions

While environmental activists may question the commitment of global political leaders in tackling the issue of sustainabi..

Opinion

May 5, 2022 · 5 min read

Logicalis UK & Ireland, officially named one of the UK’s Best Workplaces™!

London, United Kingdom, 28th April 2022 – Logicalis UK & Ireland (UK&I) today announces it has been recognised as one o..

Opinion

Apr 29, 2022 · 3 min read

IT’S EARTH MONTH: Fresh has some top tips on how to be more sustainable as a student!

It’s Earth month this month, which means it’s a time to reflect on what you can do to help look after our planet be..

Opinion

Apr 27, 2022 · 2 min read

5 ways to up your lighting game

By Rob Lessmann founder of concept interior design studio, Design’d Living. When it comes to changing the interior of your home, you w..

Opinion

Mar 1, 2022 · 5 min read

Top 5 most estimated expensive halftime performances

NoDepositDaddy.com Year Artist (s) $ Reported production cost Performance duration Viewership count on YouTube $ Est..

Opinion

Mar 1, 2022 · 4 min read

Are you a sugar addict?

You can’t get enough sugar however hard you try to cut it out? You feel guilty that you have a sweet tooth? Is this you? Well there is..

Opinion

Sep 21, 2021 · 5 min read

Monetizing your Bliss

By: Eric Lochtefeld As a successful entrepreneur for twenty-five years, I often get asked what it takes to become wealthy at one’s cra..

Opinion

Jul 22, 2021 · 4 min read

Apparel 2.0 – Clothes that Know the Truth

Cyrus Gilbert-Rolfe, Managing Director, EMEA & Oceania, EVRYTHNG According to the CBI Ministry of Foreign Affairs, Europe’s appare..

Opinion

Jul 7, 2021 · 6 min read

Harnessing the power of super-deduction for business growth

It has been a number of months since chancellor of the exchequer, Rishi Sunak, stood up in the House of Commons to announce the Budget..

Opinion

Jul 6, 2021 · 5 min read

Hung Out to Dry: SMEs need further support to stay afloat

By Scott Donnelly, Director of Board at CapitalBox Ever since Boris Johnson announced his roadmap to easing lockdown restrictions earl..

Opinion

Jun 30, 2021 · 5 min read

Key insights to help businesses understand the role of GDPR within relationship marketing

By: Howard Freeman, MD, Fortis DPC There is no doubt that GDPR has had a great effect on marketing. Some businesses believe that the G..

Opinion

Jun 23, 2021 · 4 min read

THE 3 S’s OF BRAND GROWTH THROUGH INFLUENCER MARKETING

By: Morteza Maleki Having worked in brand strategy for some of the leading brands and consultancies in the world, I’ve seen my fair-sh..

Opinion

Jun 23, 2021 · 8 min read

STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME

CAT MACDONALD, founder and MD of human resources specialists True HR. On Tuesday March 23, 2020, the way we work changed forever. Over..

Opinion

Jun 22, 2021 · 8 min read

Stop cybersquatters from exploiting your brand’s success

By Mark Caddle is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers. With an increasing ..

Opinion

Jun 9, 2021 · 5 min read

Getting Value from Your Data: A Guide to Analytics for Housing Associations

Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housing associations report difficulties in not only re..

Opinion

Jun 9, 2021 · 6 min read

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for tra..

Opinion

Jun 8, 2021 · 5 min read

The Data Dichotomy and the Vital Importance of Effective Self-Regulation

By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data privacy debate that has raged for the past decade h..

Opinion

Jun 3, 2021 · 5 min read