Year
Artist (s)
$ Reported production cost
Performance duration
Viewership count on YouTube
$ Estimated cost per second
1st
$13,000,000
14:21
221,000,000
$15,099
2nd
$10,000,000
12:35
62,000,000
$13,245
3rd
$10,000,000
13:12
85,000,000
$12,626
4th
$10,000,000
13:34
73,000,000
$12,285
5th
$7,000,000
14:18
44,000,000
$8,159
NoDepositDaddy.com can reveal the most expensive halftime Superbowl show was the 2020 performance by Shakira and Jennifer Lopez at the Hard Rock Stadium in Florida. With a performance duration of 14 minutes and 21 seconds and reports suggesting the production cost valued at $13million; the iconic show is estimated to have cost $15,099 per second and a whopping potential $905,923 per minute. This performance is also noted to have been the most popular, racking up an impressive 221 million views for the 15 song setlist.
Placing second is the Katy Perry halftime show in 2015 at the University of Phoenix Stadium in Arizona. With a duration of only 12 minutes and 35 seconds and a reported production cost of $10million, one second of the performance is estimated to have cost $13,245 and $794,702 per minute. The performance that famously featured shark back up dancers and infamous ‘backpack kid’ has racked up 62 million YouTube views with an 8 song setlist.
The third most potentially expensive halftime performance per second was by Coldplay in 2016 at California’s Levi Stadium. With a performance duration of 13 minutes and 12 seconds, and a reported budget of $10million, the halftime show is estimated to have cost $12,626 per second and $757,576 per minute.
Following closely behind in fourth with 73 million views on YouTube is the 2017 halftime performance by Lady Gaga at the NRG Stadium in Texas. With her 7 song setlist running at 13 minutes and 34 seconds and reported production costs of $10million, the performance is estimated to have cost $12,285 per second and $737,101 per minute.
Rounding off the top 5 of most expensive halftime shows per second is the 2021 performance by The Weeknd at the Raymond James Stadium in Florida. With a 9 song setlist, the performance was 14 minutes and 18 seconds long, with a reported production cost of $7million – which The Weeknd fronted himself – it is estimated per second of the performance was $8,159, reaching $489,510 per minute!
Most popular halftime show of the last 10 years
Year
Stadium
Artist (s)
Highest Viewed YouTube Performance
Hard Rock Stadium
(Miami, Gardens, Florida)
15
221,000,000
Levi’s Stadium
(Santa Clara, California)
7
85,000,000
NRG Stadium
(Houston, Texas)
7
73,000,000
University of Phoenix Stadium
(Glendale, Arizona)
8
62,000,000
Raymond James Stadium
(Tampa, Florida)
9
44,000,000
Mercedes-Benz Superdome
(New Orleans, Louisiana)
9
42,000,000
U.S. Bank Stadium
(Minneapolis, Minnesota)
11
27,000,000
Lucas Oil Stadium
(Indianapolis, Indiana)
5
20,000,000
Mercedes-Benz Stadium
(Atlanta, Georgia)
10
18,000,000
Cowboys Stadium
(Arlington, Texas)
8
4,000,000
We hope you find this release of use!
If you have any questions, please don’t hesitate to contact me. For editorial images on the top 5 performers mentioned, please see the Dropbox link here, we do ask that you please credit the images appropriately.
Have a great rest of your week and stay safe!
All the best,
Amelie
Recently published: “National Backward Day: Celebrities with the luckiest genes” – HOLA!
Methodology
- NoDepositDaddy.com were curious to uncover which Superbowl halftime show was potentially worth the most per second of the performance, and which performance was the most popular.
- Firstly, due to the halftime show performers infamously known for not being paid for the performance but for the production budget to be covered, each halftime show’s estimated production budget was then noted using a variety of reported sources.
- The production budget was then divided by the duration of the performance to uncover the estimated amount each second of the performance was worth.
- To then uncover which halftime show was the most popular of the last 10 years, NoDepositDaddy.com searched each show on YouTube and ranked each performance by the video with the highest number of views, thus determining the most popular.
*All data was collected on 07/02/2022 and is accurate as of then.
