Opinion

Why employee advocacy is a brand’s secret weapon in the new digital workplace

Why employee advocacy is a brand’s secret weapon in the new digital workplace

By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Digital Workplace platform that covers the spectrum ..

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have leveraged the power of tribalism, becoming hugely succe..

Revenue sustainability: how to create it and how to keep it

Revenue sustainability: how to create it and how to keep it

By Paresh Patel, consulting services director at Qbase Securing sustainable revenue is hard for any business, let alone when you’re fa..

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Acquisition accelerates Impact’s market leadership position in publisher partnership technology Impact, the global leade..

Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth

Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth

The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer Covatic, a fast-gr..

2021 AML Trend Foresights for 28 Experts from 17 Different Countries 

2021 AML Trend Foresights for 28 Experts from 17 Different Countries 

While left 2020 behind, we see last year was challenging to fight against financial crime like all the other sectors. COVID-19 has aff..

Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA

Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA

Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of ..

Love in Lockdown – how the pandemic has shaped Valentine’s email marketing

Love in Lockdown – how the pandemic has shaped Valentine’s email marketing

Guy Hanson, VP Customer Engagement, ValidityNearly a year into the “new normal” and we’ve already seen how various states of lockdow..

DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership

DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership

London-based sonic branding agency joins scheme to transform the lives of young people in London’s Tower Hamlets  Specialist sonic bra..

Social Media Strategies for 2021 – how different will they be post-pandemic?

Social Media Strategies for 2021 – how different will they be post-pandemic?

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 was the year that rocked global business and has po..

Making music pay through technology 

Making music pay through technology 

By Richard Cottrell, CEO of Melos Publishing   Advertising legend Sir John Hegarty reportedly once said that “Music is 50 per cent of..

Why easily consumable content is the best marketing tool for your business

Why easily consumable content is the best marketing tool for your business

It is human nature to want to grow and achieve more, we get a rush when we learn something new. Which is why content that gives us inf..

Opinion

Numbers aren’t everything when it comes to social media follower growth

Numbers aren’t everything when it comes to social media follower growth

Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers aren’t everything when it comes to social media m..

Live shopping: How holiday shopping could be decided this year

Live shopping: How holiday shopping could be decided this year

By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands o..

Social Media Optimization – How To Do It?

Social Media Optimization – How To Do It?

Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity a..

Crucial Whitepaper Reveals Fate For Rugby in 2021

Crucial Whitepaper Reveals Fate For Rugby in 2021

Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange..

Six predictions for the partnerships industry in 2021

Six predictions for the partnerships industry in 2021

Daisy-Blue Tinne, Agency Development Director from Impact  Every year, the performance marketing industry is met with challenges and o..

Seven Tips For Influencer Acquisition and Retention

Seven Tips For Influencer Acquisition and Retention

By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need ..

7 Tips for website success

7 Tips for website success

By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsan..

Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history

Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history

Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for..

Brand, marketing and advertising campaigns should always mean business 

Brand, marketing and advertising campaigns should always mean business 

By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advert..

The Beauty of Good People and Good Technology Working in Unison

The Beauty of Good People and Good Technology Working in Unison

The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising wo..

What can music and sound do for your brand?

What can music and sound do for your brand?

By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD  The rise of voice-led technology, the conne..

Flexibility, variety and learning to say ‘no’: key lessons from small agency culture

Flexibility, variety and learning to say ‘no’: key lessons from small agency culture

By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer ma..

AI has become a brand manager’s ultimate super-power

AI has become a brand manager’s ultimate super-power

By Nadim Sadek, Founder and CEO of ProQuo AI.  What’s the point in having a brand? The answer is simple: brands exist to extract a pre..

Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications

Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications

Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what ma..

Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions

Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions

While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as la..

The Best Place to Shop For Clothing at Low Prices

The Best Place to Shop For Clothing at Low Prices

There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and des..

Finding Brands of the World

Finding Brands of the World

Brands of the World can be compared with brand name brands that you can find in stores or in your office. You might have seen them in ..

What is a Financial Ratio?

What is a Financial Ratio?

Financial ratios provide a comprehensive view of the fiscal health of a company. These ratios are based on information that is used to..

The Different Types of Assets

The Different Types of Assets

The term asset refers to various types of financial instruments that a company possesses, whether in the form of land, buildings or ot..

What Is Statement Analysis?

What Is Statement Analysis?

Statement analysis is a methodology for evaluating the contents of written documents and is also referred to as scientific content ana..

Are You Struggling With an Accessible Income?

Are You Struggling With an Accessible Income?

An Accessible income is a type of income that is made available to people who are in special physical or mental circumstances. These s..

The Return on Assets Formula

The Return on Assets Formula

Definition: The return on total assets formula, also known as return on assets, is a profitability ratio which compares the profit a d..

Is Fixed Mortgages a Good Deal?

Is Fixed Mortgages a Good Deal?

When you start looking into home mortgage options you will notice that there are two types of interest rates; one is called the fixed ..

Find the Equivalent Ratios in Your Workbook Using an Advanced Calculator

Find the Equivalent Ratios in Your Workbook Using an Advanced Calculator

In this article, I’m going to show you some different methods for finding your equivalent ratios with Excel. Specifically, we..

Thinking outside the tick box: creativity within corporate compliance

Thinking outside the tick box: creativity within corporate compliance

By Alistair Robertson – Creative and Strategy @ Nucco Brain (strategic content agency operating at the intersection of storytell..