Predictions for the marketing industry in 2021
By Will Tinson, Head of Business Development at Maxx Design If 2020 taught businesses anything, it’s that they can never be too prepared. After a yea..
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Business
Predictions for the marketing industry in 2021
Business
How Advertising On Social Media Works
How Advertising On Social Media Works
Advertising can be defined as a commercial communication which uses an officially sponsored, officially endorsed message to advertise or promote a pro..
Business
Business
Avoiding Marketing Myopia
Avoiding Marketing Myopia
For many marketers, marketing refers to the act of taking an action that increases the sale of a product, service, or idea. In recent years, the New Y..
Business
Word of Mouth Marketing in 2021
By Toby Britton, co-founder of Miappi Introduction It’s said that the best things in life are free, and the world of marketing is no exception. Forge..
Business
Portraying True Authenticity in Corporate Social Activism
Sam Holding, Head of International, SparkPost Over the past few years we’ve witnessed a striking shift in how brands communicate their..
Business
Business
‘How to survive being an introvert in marketing’
‘How to survive being an introvert in marketing’
By Clair Heaviside, co-founder of award-winning digital marketing agency, Serotonin, and one of The Drum’s Creative Equals Business Leaders 2020 I’m ..
Business
Business
The Marketing Tool For 2021
The Marketing Tool For 2021
By Andy Johns, founder and director of creative design agency Good Communications Because of Covid hardly anyone is sat at in the office anymore – cus..
Business
Adapting businesses to a new reality
By Nicole Kivel, Regional Retail Media Managing Director at Criteo: We are now living in a new world which for consumers and businesse..
Business
Business
Important Marketing Tips For Online Businesses
Important Marketing Tips For Online Businesses
Marketing is one of the ever-changing landscapes that shifts so rapidly, it is sometimes difficult to keep up. That is why many people end up doing wh..
Business
Business
What is an Internet Marketing IMS Strategy?
What is an Internet Marketing IMS Strategy?
An advertising strategy is an integrated set of marketing communications that share a common concept and message that form an integrated whole. An IMC..
Business
Can a B2B business run successful seasonal marketing campaigns?
By Andy Woods, Design Director, Rouge Media Seasonal marketing campaigns have become second nature to most B2C brands as events like C..
Business
How the marketing and advertising sectors are leading the way in the hiring revolution
By Morten Petersen The health pandemic has led to dramatic changes in the way we work – from remote working to increased use of ..
Business
Business
3 marketing tactics to boost ecommerce sales in 2021
3 marketing tactics to boost ecommerce sales in 2021
By Andy Bojko at Hidepark. With non-essential retailers in the UK forced to close once again through government restrictions, the pandemic continues t..
Business
Business
Webinars: the key to running a successful business in 2021
Webinars: the key to running a successful business in 2021
By Stefan Ciancio It’s not a normal time to be running a business. Current coronavirus restrictions have got people feeling wary, whether that be due..
Business
Business
Organic marketing is the way forward – so why aren’t you doing it?
Organic marketing is the way forward – so why aren’t you doing it?
By Stefan Ciancio Upping your client list and supercharging your revenue doesn’t have to cost a fortune. However, all too often entrepreneurs will pl..
Business
THE IMPORTANCE OF CUSTOMER SATISFACTION And how it can be the difference between business success or failure
By Joanna Swash, Group CEO at Moneypenny The company answers calls, live chat and digital comms for thousands of co..
Business
Major trends in eCommerce packaging – COVID-19 and Customers
By Sujan Shah, CEO Rocaba Packaging Limited and Carrier Bag Shop Over the last 12 months, most brands, whether UK-focused or global, have been forced ..
Business
The complicated laws that govern email marketing
By Graham Smith, MarketingGraham.com Even the most experienced marketing execs and big brands trip up occasionally when sending market..
Business
The value of data and why you should use it responsibly
By Scott Logie, Customer Engagement Director at REaD Group In 2010, data journalist David McCandless said, “Data is the new soil.” Yet..
Business
Social Media Strategies for 2021 – how different will they be post-pandemic?
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 was the year that rocked global business and has po..
Opinion
Business
AI and email: the R&D journey
AI and email: the R&D journey
By Paul Gwynn, CTO, FanFinders If you work in technology (or even if you don’t), you’ll know the biggest buzz in tech over the past few years has been..
Business
ENGAGING YOUR AUDIENCE WITH EMAIL MARKETING
By Gee Guntrip, Studio Manager at Hyped Marketing. Email has been around since 1971, but despite being one of the more traditional fo..
Business
5 Retail Megatrends Poised for Relevancy in 2021
By Nikki Baird, Vice President, Retail Innovation, Aptos While the full impact of the global pandemic on retailing remains to be seen,..
Business
Secret to success: Top business leaders reveal ‘blueprint’ for growth during pandemic
Investing in ‘top talent’ hailed as #1 business priority ‘Digital innovation’ key to weathering out economic downturn UX, CX and digi..
Business
Business
HOW STREAMING WILL BE SHAPED BY FIVE TRENDS IN 2021
HOW STREAMING WILL BE SHAPED BY FIVE TRENDS IN 2021
By Steve Munachen, Global Head of Marketing, PUSH LIVE Live streamed content has come into a world of its own thanks to the global lockdown. What was ..
Business
Business
Managing your reputation online
Managing your reputation online
By ,Louise Watson-Dowell, Digital Account Director at Definition Agency – a full-service communications agency with specialist expertise in building ..
Business
Top 5 Lead Generation Mistakes – What Everyone Got Wrong This Year
As we transition into 2021, it’s time to leave behind major lead generation mistakes many of us have been making. With most peop..
Business
What is Ethical Growth Marketing?
By Chris ,Co-Founder & CEO of Growth Animals and a Trustee for Dementia Support. Tenacious about business growth and passionate about ethic..
Business
Business
will they be pos‘Social Media Strategies for 2021 – how differentt-pandemic?’
will they be pos‘Social Media Strategies for 2021 – how differentt-pandemic?’
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 has been the year that rocked global business and has potentially, ..
Business
Why now is the time for retail to reset and embrace the high street
By Neil Clark , co-founder and CEO at Evoke Creative – specialists in interactive retail solutions and backed by BGF, the UK’s most ..
Business
Business
Pandemic-Era Marketing
Pandemic-Era Marketing
Flexibility Is Key, So Is A Focus On The Customer By Leor Franks, CMO, Augusta The markets today remain unstable as the ongoing uncertainty of the Pan..
Business
Business
Email Marketing: 5 Ways to Connect with Customers in 2021
Email Marketing: 5 Ways to Connect with Customers in 2021
By Louise Laurie,marketing manager.Cartridge people 2020 has been a strange and difficult year for everyone – your consumers are no different. It’s im..
Business
Saving the world and saving money … How brands can be green and still appeal to price conscious parents
By James Moretti, Insights Analyst, Siegel+Gale Watching the news, it’s easy to forget that in many ways we live in enlightened times..
Business
Showing contact centre staff and customers they’re valued during the holiday season
By Neil Hammerton, CEO and Co-founder, Natterbox For contact centres, Christmas is the busiest time of year, and this year, it will b..
Business
Business
ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020
ROLEX CROWNED UK’S TOP CONSUMER SUPERBRAND FOR 2020
Swiss luxury watch manufacturer, Rolex, pips Visa to the post in consumer league table Superbrands UK revealed today that Rolex, has been voted the UK..
Business
Business
A Christmas like no other: How to prepare your brand for the most important shopping season
A Christmas like no other: How to prepare your brand for the most important shopping season
By Harry Gough, Content Strategist, Qualtrics In any other year, brands would already have their Christmas plans ironed out and ready to go, implement..
Business
Business
Using Community Based Marketing to improve your customer relations
Using Community Based Marketing to improve your customer relations
By Ashley Friedlein , founder and CEO Guild We’re probably all familiar with the notion that it’s five times more expensive to win a new client than ..
Business