GumGum and Invincible Entertainment announce partnership on new CTV ad integration
London, UK – May 26th, 2022 – GumGum, a contextual-first global digital advertising platform, announced a part..
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Rediscovering the art of audiences – what digital marketing can learn from OOH media’s data expertise
Adam Powell, Head of Data, Kinetic UK What is an audience and how does it behave? It’s a question that many in the digital med..
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The rise of BeReal: Can brands compete in an era of authenticity?
Evie Clifton, Paid Social Account Director, Mindshare UK Based around spontaneity, authenticity, and transparency, BeReal is the newes..
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Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer
LONDON and NEW YORK – May 23, 2022: Teads, the global media platform, today announces the appointment ..
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Northern Irish start-up beats established competitors to win transformative export contract
Northern-Ireland-based Circular Group used the General Export Facility from UK Export Finance to secure a major £4m competitive contra..
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HRH QUEEN OF BRANDING
By: Lizzie Hutchison, Senior Copywriter, AML Group I share several things with the queen. First name, birthday, faith, a preference f..
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New research quantifies the emotional impact of music on advertising
Comprehensive 12 month research project by SoundOut and Goldsmiths, University of London, quantifies subconscious impact of music, mea..
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Three ways Deep Learning can maximise a brand’s return on video ad spend
By Łukasz Abgarowicz, VP of Agencies at RTB House In 2022, consumers’ appetite for video content is stronger than ever and demand is ..
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THINK BEFORE YOU LINK
LONDON, 19 MAY 2022: A new app designed to alert online workers to the threat of malicious targeting has been launched with a campaign..
Technology
Perfect Corp. Brings Paramount Pictures’ Top Gun: Maverick to Life through an Interactive AR Virtual Try-On Experience
YouCam Apps teams up with Paramount Pictures for a collection of Top Gun: Maverick AR movie looks and effects available for virtual tr..
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Finland, Sweden to send teams to Turkey to discuss NATO bids, Haavisto says
HELSINKI (Reuters) – Finland and Sweden will send delegations to Ankara on Wednesday to try to resolve Turkish opposition to the..
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Germany’s vaccine panel says one COVID shot enough for children
By Patricia Weiss and Ludwig Burger FRANKFURT (Reuters) -Germany’s vaccine advisory panel on Tuesday said one COVID-19 shot was ..
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EU calls for Russia dialogue to unlock Ukraine food exports
By Sabine Siebold DAVOS, Switzerland (Reuters) – European Commission chief Ursula von der Leyen on Tuesday called for talks with..
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Russian and Chinese jets patrol East Asia skies, capping Biden trip
By Michael Martina, Nobuhiro Kubo and Hyonhee Shin (Reuters) -Russian and Chinese military planes conducted joint exercises to patrol ..
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Explainer-Ukraine looks for ways to get its grain out
By Pavel Polityuk and Silvia Aloisi KYIV (Reuters) – Ukraine is seeking ways to get grain and vegetable oils out of the country ..
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Optable Announces New Data Clean Room Capabilities
Flash Nodes Enables Frictionless Collaboration, Allowing Optable Customers to Easily create data clean rooms with their pa..
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Biden says he would be willing to use force to defend Taiwan against China
By Trevor Hunnicutt and Sakura Murakami TOKYO (Reuters) -U.S. President Joe Biden said on Monday he would be willing to use force to d..
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Economic outlook has ‘darkened’, business and government leaders warn in Davos
By Balazs Koranyi and Dan Burns DAVOS, Switzerland (Reuters) -Multiple threats to the global economy topped the worries of the world&#..
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Does the Commonwealth have a future after Queen Elizabeth?
By Sarah Mills LONDON (Reuters) – As Queen Elizabeth celebrates her 70th year on the throne, there are questions about whether t..
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HALF OF YOUNG BRITS CLAIM THEY ARE STUCK IN DEAD-END JOBS AND DREAM OF BEING THEIR OWN BOSS ACCORDING TO A NEW STUDY
If you hate your job, you’re not alone as new research has discovered that almost half of young Brits (45 percent) feel trapped in a j..
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G7 offers $9.5 billion new aid for Ukraine, ready with more
By Christian Kraemer and Francesco Canepa KOENIGSWINTER, Germany (Reuters) – The Group of Seven’s financial leaders agreed..
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UK retail sales jump unexpectedly, but big picture bleak
By Andy Bruce LONDON (Reuters) – British retail sales jumped unexpectedly in April as shoppers loaded up on alcohol and tobacco,..
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Ukraine apartment residents suffer war in different ways
By Jonathan Landay SLATYNE, Ukraine (Reuters) – The only 10 residents left in the Commune, an apartment complex in the eastern U..
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Exclusive-Danone ramps up U.S. baby formula shipments to address shortage
By Richa Naidu and Lisa Baertlein LONDON/LOS ANGELES (Reuters) – Aptamil maker Danone SA has stepped up shipments of infant form..
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Computer chip giant ASML places big bets on a tiny future
By Toby Sterling VELDHOVEN, Netherlands (Reuters) – ASML, a semiconductor industry and stock market giant, has to think smaller...
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Some in Shanghai allowed out to shop; end of COVID lockdown in sight
By Brenda Goh SHANGHAI/BEIJING (Reuters) – More Shanghai residents were given the freedom to go out to shop for groceries for th..
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Spiralling costs could take Greek graviera cheese off the menu
By Karolina Tagaris and Vassilis Triandafyllou NAXOS, Greece (Reuters) – In a small factory on the Greek island of Naxos, worker..
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McDonald’s to sell Russia restaurants to local operator, rebrand
By Praveen Paramasivam (Reuters) -McDonald’s Corp is selling its restaurants in Russia to one of its current local licensees, wh..
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Exit Bee hires Neil Stewart as Business Development Director as its client roster grows
The next-generation ad company gears up to help even more agencies, brands and publishers enhance performance standards in..
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White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in ..
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EU makes plans to tackle energy price spikes, any Russian gas cut-off
BRUSSELS (Reuters) – The European Union can limit the impact of high energy prices through joint gas purchases, potential use of..
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UK inflation hits 40-year high of 9.0%, squeezing households harder
By Andy Bruce and William Schomberg LONDON (Reuters) -British inflation surged last month to its highest annual rate since 1982, press..
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Move over: The women steering India’s electric vehicle drive
By Roli Srivastava and Anuradha Nagaraj PUNE/HOSUR, India (Thomson Reuters Foundation) – Pratibha Kumbhar, a 35-year-old mother ..
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Oceans are hotter, higher and more acidic, climate report warns
By Jake Spring (Reuters) -The world’s oceans grew to their warmest and most acidic levels on record last year, the World Meteoro..
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Finland, Sweden apply to join NATO, face Turkish objections
By Robin Emmott and Marine Strauss BRUSSELS (Reuters) – Finland and Sweden formally applied to join the NATO alliance on Wednesd..
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Royal wardrobe: a look at Queen Elizabeth’s unique fashion style
By Sarah Mills and Marie-Louise Gumuchian LONDON (Reuters) – From diplomatic dressing and priceless jewels, bold block colours a..
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Why start-ups need an ESG strategy to unlock funding
By Jasiel Martin-Odoom, Senior Investment Associate, Unreasonable Group Ever wondered why some start-ups seem to outperfor..
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