London, 30th May 2022: Digital agency Organic today announces its pro-bono partnership with Key4Life – a charity focused on reducing youth re-offending through delivering an innovative rehabilitation programme to those in prison and those at risk of going to prison.

Following an immersion session with key stakeholders from Key4Life, Organic was able to identify core focus areas – including brand, digital, organisation/infrastructure – that should work together to structure their digital marketing activity over the next 12-18 months.

In line with this, Organic will be in charge of developing and delivering a digital roadmap for the charity. This will highlight areas that need improving, as well as identifying and suggesting practical activity required to achieve business goals, such as increasing corporate sponsorship and additional programme roll out.

Overall, the roadmap will provide a plan to support the continued digital transformation of the business, alongside an owned digital channel audit – including social pages and Key4Life’s website. It will also act as a guide for future digital marketing activity, and Organic will support on reviewing and optimising the roadmap as results are generated.

Ed Nicholson, Brand Experience Director at Organic said: “At Organic we believe digital can make life better for all of us. That’s why working pro-bono with a like minded brand is hugely important for us, especially as it aligns with our ‘Digital for Good’ purpose and messaging. Partnering with Key4Life gives us the opportunity to really help the brand as what they do is so important. Currently they’ve helped 251 people and those who’ve taken part in the programme have a re-offending rate of only 16%. We will be providing the charity with a digital strategy and roadmap for the next 12 months, to help meet their ultimate goals of safer communities and social mobility.”

Eva Hamilton, Founder and CEO of Key4Life added: “We are thrilled to be partnering with The Organic Agency; Key4Life are so grateful for their support. As a result of a conversation on a train with an employee from Organic, we have since developed a wonderful relationship with the agency and greatly look forward to working closely over the coming months. Having the support and expertise from a company like Organic, is vital for Key4Life to be able to continue to develop and grow as a charity.”