Wilderness enlisted to run social campaign for plant-based running shoe

London, 29th November 2021: Sustainable active lifestyle brand Zen Running Club has selected Wilderness, the independent social media agency, to create its social launch campaign for its innovative ZR 01 plant-based, vegan-approved running shoe.

Wilderness has been tasked with driving mass awareness across social for the brand and the ZR 01 lightweight performance running shoe and positively impact sales of the new shoes.

The campaign leverages Zen Running Club’s “Made from good decisions” brand messaging to build brand awareness and cut through amongst conscious consumers with sporty and active lifestyles who value a performance running product with style.

The campaign creative includes photography by Daniel Riera, with shoots on location in Barcelona and Berlin, to capture the running lifestyle mood of the brand.

Founded by sports industry veterans, creatives and athletes, Zen Running Club is on a mission to empower runners with the opportunity to make better decisions through ethically sourced plant-based, vegan approved products, that are designed to perform and look good.

The ZR 01 will initially be available online in Europe and the US on 24. November, with planned pop-ups in Los Angeles, Brooklyn, Berlin and more.

Dominic Sinnott, Co-Founder at Zen Running Club says: “We felt an immediate connection to  Wilderness because of their real understanding of our  brand, and the shared excitement for  the story we want to tell. The social media expertise of Tom and the team is fundamental to our building an awareness of Zen Running Club – to create a community  narrative around running, style, and sustainability.”

Tom Jarvis, CEO & Founder of Wilderness adds: “From meeting Dom, Richard, Nina and the team at Zen, you know instantly that this team has the passion, experience, and tenacity to create a brand that can make a huge difference in the world. We are delighted to be supporting them on the journey of creating a brand which truly blurs the line between performance and lifestyle.”