It is human nature to want to grow and achieve more, we get a rush when we learn something new. Which is why content that gives us information, or makes us feel we have learnt something new, is always going to be engaging and a winner, especially in bite sized chunks that are easily consumable.
Easily consumable content is great to apply to any marketing strategy across a wide range of industries. Video marketing in particular is a great example of this as consumers prefer easily digestible, engaging and entertaining content. It’s also highly accessible and can be a great return on investment to marketers through many channels.
With that in mind, here are five reasons why easily consumable content, including video, is the best marketing tool and how to apply it within your business marketing strategy:
Limit your key points
Most people remember only a few key points from any content, so make sure you are condensing your content accordingly. Make it easy for viewers to quickly digest and summarise with the key takeaway crystal clear and with an obvious call to action.
A lot of people when describing news articles can condense it to a few sentences, and it’s the same with video. Keep it super short and make one main point.
Consider episodic content
Like the rise of binge-watching a Netflix series as opposed to watching films, easily consumable content can also be episodic. Instead of telling the whole story in a 4-minute video, it can be divided up to make one point per video, for example. This can encourage people to come back for more. 5 tips to be a better marketer, could be 5 separate pieces of content that can be posted across multiple channels. Not only will this be highly effective, but it will also create more content for your business out of less, saving you and your team time that can be dedicated to other internal tasks.
People don’t want fluff; they want something of value that they can quickly digest and apply to their own situation / industry. Attention spans are increasingly getting shorter, especially with the rise of social media, but use this as an opportunity to make great short form content. This is especially effective with video because you have no constraints to how short it can be.
Take the time to really research what it is your target audience want and create content that aligns to their values and objectives. It should aim to teach them something that they won’t be able to get from a quick google search, something of real value.
Length is key
We all know that books need to have a certain amount of words and TV shows need to be a certain length. But this can be problematic. We have all read a factual book and thought it could have been a fraction of the length. The problem is there is not a huge market for 20-page books.
Even with entertainment we want information quickly, we want to get to the payoff as soon as possible and move on. TikTok is designed for you to watch and swipe short form content. Just like tinder who are seemingly pioneers of swipe culture, if you don’t like what you see in a few seconds, you swipe and move on.
Therefore, when trying to create content you should consider how short and easily digestible you can make your it while still delivering your key message and making sense. That is the sweet spot that you should be aiming for with any and all content being implemented within your overall marketing strategy.
Easily consumable content including video is one of the most popular forms of content around, with episodic and short form content becoming increasingly popular in more recent years. It’s not surprising that it’s here to stay, especially at a time where we are craving connection and personality in an impersonal digital world.
Show your target audience your business’s core beliefs and philosophy, or an interesting upcoming virtual event or some valuable information for them. You should be focussing on the needs of your audience rather than explaining the features product or service. Think about the problems they need to solve, their pain points, desires and ambitions.
By implementing the above points you’ll be well on your way to creating accessible, engaging and not to mention easily digestible content that can be utilised as an effective marketing tool for your business.
Dan Gable founder and CEO of ShoutOut – https://www.shoutout.social/
Dan Gable is the founder of ShoutOut, the ground-breaking automated video creation and distribution platform. ShoutOut enables you to create branded videos and distribute them to your social media channels in just one click.
Over the last 35 years, Dan has worked on hundreds of TV programmes including pioneering shows such as The Word, The Brit Awards, Big Brother and Top Gear.
He has shot and directed many corporate and music videos and has been on the board of various media companies including Air Studios and Co-Founder of Resolution, who pioneered nonlinear editing in TV production and, at its peak, had over 100 edit suites in London. Dan is also a qualified Master NLP Practitioner, Hypnotherapist and Counsellor and is a well-known figure in the television industry – being nominated for a BAFTA in 2002.
Dan brings his filmmaking, production workflow and business experience to ShoutOut and is passionate about making quality video available to everyone.