It’s not a normal time to be running a business. Current coronavirus restrictions have got people feeling wary, whether that be due to their own financial instability or because face-to-face meetings have been taken off the table. The fact that we’re now in our third national lockdown isn’t helping matters, making many reticent to invest when the future seems so uncertain.
But there is a way to reach more people at once and have them get to know you, your brand and your offers in an accessible and interactive way, even now that the country has once again come to a stop: webinars. In making webinars a part of your business plan, you can increase your chances of attracting leads who have the right money and attitude to buy into what you’re selling.
Webinars are basically online conferences or presentations which are generally live, usually interactive, and get great numbers of prospects involved and interested in what you do. Whether you want to do them as a way of demonstrating your products, showing your leads exactly what it is you’re about, or to offer your services in the most efficient possible manner, chances are that webinars will save you time and give your business the boost it needs in these trying times.
Make webinars work for you
No matter what your business is, as long as it is workable online you should be able to introduce webinars as a way of streamlining your services and upping your interactions with clients. You’ll just need to find the right way to make them work for you and your business.
If, for example, you offer coaching services, webinars would allow you to give group seminars that are likely to benefit both you and your clients. Question and answer sessions are also a good idea, whether as part of your services or as a way of getting more people interesting in your offers. And, if you sell products, webinars give you the opportunity to pitch to wider audiences of people and show them how they work.
Whatever it is you decide to do with your webinars, make sure that the content is always exceptional. It’s important that they reflect you and your brand in the most impressive way possible, so put the time and effort necessary into making them engaging. There’s no point in doing something that is likely to bring in more people if those people aren’t going to see your business at its best.
The aesthetics of a good webinar
Just as it is important for webinars to be well planned and full of engaging content, they also have to look the part. If you have decided to introduce webinars to your business, make sure they look sharp and professional, work well, and get your message across at every available opportunity.
From the registration page to the schedules to the webinars themselves, it’s important that you keep everything as pristine as you possibly can. The layout and the way things look make the first impression, so pick your webinar platform carefully.
Save time with automated webinars
If you already offer quite a lot of varied services in your business, it may sound as though adding live webinars into the mix will be too much to manage. But thanks to new software, there is a way to get all of the benefits of live webinars without having to actually go live. For many, automated webinars are likely to be the way forward. As long as you put plenty of work in when you’re planning things out and setting things up, you can feel comfortable in putting your business on autopilot as you let your webinars do the work for you.
The beauty of automated webinars is not just that they free up your valuable time, but also that they can help you consistently bring in income, no matter what time of the day or part of the year you are in. They will allow you to reach audiences in countries that wake as you go to sleep, and keep your business profitable even if you’re away from your laptop or on holiday.
Keep an eye on the stats
While webinars are fairly straightforward once you get the hang of things, it helps to keep an eye on the analytics, to ensure that everything is running as it should from start to finish. You see, while you may have over a hundred sign-ups to your first webinar, there’s no point in doing subsequent ones in the same way if half of those people don’t attend or most of them drop out before the session is over.
So make sure to check where it is you’re losing people and work on tightening those things up. Give it time and a few necessary tweaks, and soon you’ll be on to a winning formula. Don’t become complacent, though. Looking at the stats may be particularly important for beginners, but that doesn’t mean those more experienced should tune out of the numbers. You can always improve, and with improvement comes profit.