- Full creative and marketing automation is finally here for major global brands such as KFC, Heineken, Renault, Clarkes, IWG and World Duty Free (Dufry)
On a mission to liberate marketers, global technology-led marketing business Team ITG is set to unlock the power of creative automation at scale, after acquiring leading European software company Storyteq.
Transforming the way brands deliver creative at scale, this exciting new partnership amplifies the power of CanopyCreate, a platform designed by marketers at Team ITG to automatically produce rich, localised and personalised content, animation and videos – a giant step forward in a previously complicated, slow and expensive process.
Building on the game-changing CanopyCloud marketing tech ecosystem – delivering everything from planning and workflow to deployment and analytics – Team ITG’s roster of global brands will now be able to create thousands of unique videos instantly in any language, any format and any ratio, using any content.
Designed by marketers, CanopyCloud is a highly-intuitive tech ecosystem which aims to end marketing fatigue for good and already automates up to 90% of creative production, asset localisation and transcreation for many European and global businesses, including household names such as KFC, Heineken, Renault, Clarkes, IWG and World Duty Free (Dufry).
Lennard Kooy, CEO of Storyteq, commented: “We’ve joined forces with Team ITG and CanopyCloud to deliver full marketing and creative automation – think of it as your brand operating system. It’s going to be a gamechanger for the industry and we’re super excited.”
Simon Ward, founder and CEO of Team ITG, commented: “It’s time we moved on from inefficient ways of working [brands needing hundreds of creative studios around the globe] – full creative and marketing automation is finally here.
“Brands can now, for the first time, unlock automation of rich, localised and personalised content at scale – creating powerful conversations with consumers anywhere in the world.
“We’re incredibly excited to welcome our new partners to the Team ITG family and demonstrate to the world just how intuitive and powerful our game-changing technology is.”