Headlines

Consumers are increasingly driven by shared values and communities: brands that fail to collaborate risk falling behind

Consumers are increasingly driven by shared values and communities: brands that fail to collaborate risk falling behind

By Matt Andrews, Managing Director, Ekimetrics “Man is a social animal,” wrote Arist..

Key moments from decades of climate conferences

Key moments from decades of climate conferences

By Andrea Januta (Reuters) – This year’s U.N. climate conference in Glas..

New analysis predicts Black Friday 2021 will be more about fashion than technology

New analysis predicts Black Friday 2021 will be more about fashion than technology

Data unveiled today has predicted that the UK’s premier electronics and tech brands ..

PRS IN VIVO unveils new “Behaviour First” brand identity

PRS IN VIVO unveils new “Behaviour First” brand identity

The market research leader sought a rejuvenated and modern identity to reinforce its..

Espresso without the martini?

Espresso without the martini?

By Jacqueline Junke, UK Market Lead at Appinio With winter nights looming and the re..

Window Shutters for Smaller Openings around the Home

Window Shutters for Smaller Openings around the Home

Smaller, non-standard openings around the home can be both pleasing on the eye and p..

Tackling the UK’s silent sleeplessness epidemic with The Massage Company

Tackling the UK’s silent sleeplessness epidemic with The Massage Company

SUMMARY  At least 16 million adults in the UK are affected by insomnia, and it could..

Travel and tourism are struggling right now, but a new future for hospitality beckons

Travel and tourism are struggling right now, but a new future for hospitality beckons

By Josh Shames, Managing Partner, Hall & Partners Josh Shames, Manag..

5 brand-building tips for side hustlers

5 brand-building tips for side hustlers

Clancy Clarke, Head of Marketing and Analytics, DesignCrowd and BrandCrowd While the..

From Seed to Unicorn: Brand strategy for the tech startup.

From Seed to Unicorn: Brand strategy for the tech startup.

Part one of a three-part series on how newly created tech ventures need to leverage ..

Eye tracking findings emphasise the importance of measuring attention in digital advertising

Eye tracking findings emphasise the importance of measuring attention in digital advertising

Data from Userneeds and OMD Denmark shines a light on the importance of high impact ..

Will “Sustainable Digital Marketing” Help Towards a Net Zero Reality?

Will “Sustainable Digital Marketing” Help Towards a Net Zero Reality?

By: Johanna Andersson, Co-Founder and Marketing Director, Planet Marketing ..

Putting people first: World Suicide Prevention Day 2021

Putting people first: World Suicide Prevention Day 2021

The UK today isn’t well-equipped to deal with death. Although over the decades morta..

The influencer is dead. Long live the community.

The influencer is dead. Long live the community.

By Paul Archer, founder and CEO of brand advocacy platform, Duel  The concept of inf..

Social Media Winners and Losers of the British BBQ season

Social Media Winners and Losers of the British BBQ season

By Belle Lawrence, Associate Director and food and drink specialist at Immediate Fut..

MARKETING POLICE IDENTIFIES TOP 12 REBRANDING  VIOLATIONS

MARKETING POLICE IDENTIFIES TOP 12 REBRANDING VIOLATIONS

Anne Miles, founder of Suits&Sneakers is known as ‘The Marketing Police’ because..

The identity crisis: Why Covid-19 has challenged businesses to rethink their brand

The identity crisis: Why Covid-19 has challenged businesses to rethink their brand

By Judith O’Leary, Founder and Managing Director, Represent Comms Judith..

Hidden Fashion’s top five autumn trends this year

Hidden Fashion’s top five autumn trends this year

It’s that time of year again, the summer is coming to an end (although did it ever r..

How to Transform Your Home Into a Calming & Nurturing Space for Fall

How to Transform Your Home Into a Calming & Nurturing Space for Fall

Get ready for fall with these home “hacks” By Lynn Power– CEO of J. Walter Tho..

From purpose to progress: a new dawn for brands

From purpose to progress: a new dawn for brands

Martin Johnston, Managing Director, Earth Strategies Martin Johnston, Ma..

Conversational Advertising Leader Cavai Raises Over £6.5 Million To Drive Significant International Expansion

Conversational Advertising Leader Cavai Raises Over £6.5 Million To Drive Significant International Expansion

Cavai’s innovative platform, focused on privacy-by-design, conversational advertisin..

Australia says it has evacuated 26 people from Afghanistan in first flight

Australia says it has evacuated 26 people from Afghanistan in first flight

By Colin Packham CANBERRA (Reuters) – Australia flew 26 people out of Afghanis..

Soccer-Kepa the hero as Chelsea win Super Cup 6-5 on penalties

Soccer-Kepa the hero as Chelsea win Super Cup 6-5 on penalties

BELFAST (Reuters) -Goalkeeper Kepa Arrizabalaga came off the bench to make two shoot..

Publication by the European Commission of the study on the impact of the MoU on online advertising and intellectual property rights on the online advertising market – 2020 ad monitoring exercise

Publication by the European Commission of the study on the impact of the MoU on online advertising and intellectual property rights on the online advertising market – 2020 ad monitoring exercise

The publication is now available to view on the European Commission’s website ..

Impact celebrates one year in Germany as it continues its strategic expansion

Impact celebrates one year in Germany as it continues its strategic expansion

Impact’s ongoing European growth is serving an expanding roster of clients in the DA..

THE POWER OF RETRO-MARKETING IN COVID TIMES

THE POWER OF RETRO-MARKETING IN COVID TIMES

By Prof Clara Koetz, Rennes School of Business For quite a few years car manufacture..

Coca-Cola raises revenue forecast as demand rebounds on reopening boost

Coca-Cola raises revenue forecast as demand rebounds on reopening boost

(Reuters) – Coca-Cola Co raised its full-year sales and profit forecasts on We..

Inskin Media promotes Svenja Damzog to Director, Publisher Services, EMEA and North America, as it readies itself for further growth

Inskin Media promotes Svenja Damzog to Director, Publisher Services, EMEA and North America, as it readies itself for further growth

Inskin Media, which specialises in multi-screen, high impact digital brand advertisi..

Stocks on worst run in 18-months amid global COVID-19 surge

Stocks on worst run in 18-months amid global COVID-19 surge

By Marc Jones LONDON (Reuters) – Risk-aversion ruled on Monday as a surge in w..

Inflation and the Bank of England: what its rate-setters are saying

Inflation and the Bank of England: what its rate-setters are saying

LONDON (Reuters) – Some Bank of England officials say the time is approaching ..

Impact of pandemic and climate crisis evident in design of new luxury homes at The Crest

Impact of pandemic and climate crisis evident in design of new luxury homes at The Crest

-Taylor Wimpey España environmental strategy puts sustainability at  heart of new ho..

White Bullet partners with Sygnal Association to help prevent piracy

White Bullet partners with Sygnal Association to help prevent piracy

IP protection company, White Bullet, has announced a collaboration with the Sygnal A..

Adnami announces partnership with SeenThis as the tech companies join forces to enable lightning-fast video streaming in high impact formats

Adnami announces partnership with SeenThis as the tech companies join forces to enable lightning-fast video streaming in high impact formats

Following recent massive growth, tech company Adnami, which specialises in programma..

Suez Canal earns revenue of $3 billion in first half of 2021 – chairman

Suez Canal earns revenue of $3 billion in first half of 2021 – chairman

CAIRO (Reuters) – Egypt’s Suez Canal earned revenue of $3 billion in the..

UK watchdog confirms cold-calling ban, other rules for funeral plan providers

UK watchdog confirms cold-calling ban, other rules for funeral plan providers

(Reuters) – Britain’s financial watchdog on Monday confirmed rules funer..

British royal Kate self-isolating after COVID-19 contact

British royal Kate self-isolating after COVID-19 contact

LONDON (Reuters) – British royal Kate, Duchess of Cambridge, is self-isolating..

Championing human interactions in the ‘new normal’ era of digital customer engagement

Championing human interactions in the ‘new normal’ era of digital customer engagement

By: Nikhil Shoorji, Managing Director Europe, Infobip Every one of us has been throu..