Shipping companies feel the heat as investors shun coal
By Jonathan Saul and Simon Jessop LONDON (Reuters) – Shipping companies that transport the world’s coal are in the crossha..
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World heading for 2.4C of warming after latest climate pledges -analysts
By Kate Abnett GLASGOW (Reuters) – New national pledges to tackle climate change this decade would lead to around 2.4 degrees Ce..
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Cavai and Seedtag help Lay’s® to spread the word of its Iconic Restaurant Flavours with innovative, conversational campaign
London, UK, November 9th 2021: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s..
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Eager travellers line up for U.S. flights as COVID travel curbs are lifted
By Tara Oakes and Antony Paone LONDON/PARIS (Reuters) -Travellers excited at the prospect of reuniting with family and friends headed ..
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What UK marketers can learn from China’s Singles Day
Singles Day in China is the biggest annual consumer event, and is fast approaching its 11 November date. Last year it reached £85 bill..
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Analysis-‘Perfect storm’: Poor Britons caught in cost-of-living squeeze
By Hugo Greenhalgh LONDON (Thomson Reuters Foundation) – Rising mortgage rates, fuel and grocery prices soaring, national insura..
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Consumers are increasingly driven by shared values and communities: brands that fail to collaborate risk falling behind
By Matt Andrews, Managing Director, Ekimetrics “Man is a social animal,” wrote Aristotle. Quite what the Greek philosopher would have ..
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Key moments from decades of climate conferences
By Andrea Januta (Reuters) – This year’s U.N. climate conference in Glasgow, Scotland, marks the 26th time since 1995 that..
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New analysis predicts Black Friday 2021 will be more about fashion than technology
Data unveiled today has predicted that the UK’s premier electronics and tech brands are going to see online search volumes plummet aro..
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PRS IN VIVO unveils new “Behaviour First” brand identity
The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioural science PRS IN VI..
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Espresso without the martini?
By Jacqueline Junke, UK Market Lead at Appinio With winter nights looming and the return of the pumpkin spiced latte on the horizon, c..
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Window Shutters for Smaller Openings around the Home
Smaller, non-standard openings around the home can be both pleasing on the eye and practical. It brings something unique and attractiv..
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Tackling the UK’s silent sleeplessness epidemic with The Massage Company
SUMMARY At least 16 million adults in the UK are affected by insomnia, and it could be fuelling a rise in physical and mental health ..
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Travel and tourism are struggling right now, but a new future for hospitality beckons
By Josh Shames, Managing Partner, Hall & Partners Josh Shames, Managing Partner, Hall & Partners For invaluable in..
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5 brand-building tips for side hustlers
Clancy Clarke, Head of Marketing and Analytics, DesignCrowd and BrandCrowd While the pandemic has caused universal uncertainty, it’s p..
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From Seed to Unicorn: Brand strategy for the tech startup.
Part one of a three-part series on how newly created tech ventures need to leverage a compelling and authentic brand strategy. For tec..
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Eye tracking findings emphasise the importance of measuring attention in digital advertising
Data from Userneeds and OMD Denmark shines a light on the importance of high impact formats when it comes to grabbing audience attenti..
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Will “Sustainable Digital Marketing” Help Towards a Net Zero Reality?
By: Johanna Andersson, Co-Founder and Marketing Director, Planet Marketing Johanna Andersson, Co-Founder and Marketing Dir..
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Putting people first: World Suicide Prevention Day 2021
The UK today isn’t well-equipped to deal with death. Although over the decades mortality rates have decreased, death remains a topic m..
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The influencer is dead. Long live the community.
By Paul Archer, founder and CEO of brand advocacy platform, Duel The concept of influencer marketing is a great one. People buy into ..
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Social Media Winners and Losers of the British BBQ season
By Belle Lawrence, Associate Director and food and drink specialist at Immediate Future https://immediatefuture.co.uk The end of summ..
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MARKETING POLICE IDENTIFIES TOP 12 REBRANDING VIOLATIONS
Anne Miles, founder of Suits&Sneakers is known as ‘The Marketing Police’ because of her role sitting in the middle to facilitate a..
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The identity crisis: Why Covid-19 has challenged businesses to rethink their brand
By Judith O’Leary, Founder and Managing Director, Represent Comms Judith O’Leary, Founder and Managing Director, Represent..
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Hidden Fashion’s top five autumn trends this year
It’s that time of year again, the summer is coming to an end (although did it ever really get started?!) and autumn trends are next on..
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How to Transform Your Home Into a Calming & Nurturing Space for Fall
Get ready for fall with these home “hacks” By Lynn Power– CEO of J. Walter Thompson NY For many of us, fall is the best season. ..
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From purpose to progress: a new dawn for brands
Martin Johnston, Managing Director, Earth Strategies Martin Johnston, Managing Director, Earth Strategies If there is a he..
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Conversational Advertising Leader Cavai Raises Over £6.5 Million To Drive Significant International Expansion
Cavai’s innovative platform, focused on privacy-by-design, conversational advertising and in-ad ecommerce functionality, is being reco..
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Australia says it has evacuated 26 people from Afghanistan in first flight
By Colin Packham CANBERRA (Reuters) – Australia flew 26 people out of Afghanistan in its first rescue flight, Prime Minister Sco..
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Soccer-Kepa the hero as Chelsea win Super Cup 6-5 on penalties
BELFAST (Reuters) -Goalkeeper Kepa Arrizabalaga came off the bench to make two shootout saves as Champions League winners Chelsea beat..
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Publication by the European Commission of the study on the impact of the MoU on online advertising and intellectual property rights on the online advertising market – 2020 ad monitoring exercise
The publication is now available to view on the European Commission’s website A large-scale study of the impact of a Memor..
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Impact celebrates one year in Germany as it continues its strategic expansion
Impact’s ongoing European growth is serving an expanding roster of clients in the DACH region The world’s largest partnership a..
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THE POWER OF RETRO-MARKETING IN COVID TIMES
By Prof Clara Koetz, Rennes School of Business For quite a few years car manufacturers have had their eyes on the rear-view mirror, br..
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Coca-Cola raises revenue forecast as demand rebounds on reopening boost
(Reuters) – Coca-Cola Co raised its full-year sales and profit forecasts on Wednesday, as demand bounces back from pandemic lows..
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Inskin Media promotes Svenja Damzog to Director, Publisher Services, EMEA and North America, as it readies itself for further growth
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key promotion as it continues..
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Stocks on worst run in 18-months amid global COVID-19 surge
By Marc Jones LONDON (Reuters) – Risk-aversion ruled on Monday as a surge in worldwide coronavirus cases drove down bond yields ..
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Inflation and the Bank of England: what its rate-setters are saying
LONDON (Reuters) – Some Bank of England officials say the time is approaching for action to fend off higher inflation as Britain..
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Impact of pandemic and climate crisis evident in design of new luxury homes at The Crest
-Taylor Wimpey España environmental strategy puts sustainability at heart of new homes -The Crest offers luxury living with customis..
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