2020 is the year of the customer
By Sam Holding, Head of International, SparkPost Who would’ve thought that 2020 would be one of the most disruptive years for gl..
Business
Business
Using tiered broadcast and digital tools to elevate B2B marketing events
By Simon Richardson, Creative Strategist @ Amplify (“brand experience agency of the decade” whose clients include Airbnb, Google and S..
Business
YBOL series: making a statement with design and branding
By Andrew Johnson, Creative Director at Hyped Marketing. We know you shouldn’t judge a book by its cover, but when it comes to brandin..
Business
7 reasons local ads are vital to boosting brands globally
How targeted local ads can bring your brand to the top of ‘Near Me’ searches and reach more customers By Paul O’Donoghue, VP solution ..
Business
3 ways to adapt your affiliate marketing strategy as consumer trends shift
By Virginia Rizzi manages the affiliate marketing team at digital marketing agency Glass Digital. In this article, she’ll share ..
Business
What is Advertising
While often used interchangeably, advertising and marketing are very different. In fact, there are basically several differences betwe..
Business
Can a sibling force the sale of an inherited property?
Inheriting a property with a sibling is not always a straightforward process, compounded by the fact that it arises following the sens..
Business
What is Product Marketing
Many people don’t realize how important what is product marketing is in their businesses. A lot of the success in business comes..
Business
What is Email Marketing
What is Email Marketing? How it is used? It is not a new concept but most people still don’t know the answers to these questions..
Business
What Is Social Media
Social Media is interactive internet-mediated systems that facilitate the sharing or creating of communication, information, career in..
Business
What Is Sem
The Search Engine Marketing or SEM is an integrated set of processes that are used by the companies for promotion and advertising purp..
Business
What is Marketing
Marketing is a term that has been around for many decades and it is still widely used today. In fact, the internet has made a lot of c..
Business
What is Google+
Google+ is a new social media platform that many people have heard about, but few know much more about. This is especially true since ..
Business
What Is Customer Service
If you’ve ever seen a company that has a very nice logo that represents their business, but the services they provide are poor t..
Business
Business
What Is Content Marketing
What Is Content Marketing
What is content marketing? Content marketing is basically a form of online marketing geared specifically at creating, producing, and distributing info..
Business
What Is Affiliate Marketing
What is affiliate marketing? What is the point of doing it? Can you earn money with affiliate marketing? First, let us define what aff..
Business
We need more commercial creativity from our marketing agencies
Let’s start with the simple question, can you be both creative and commercial at the same time. In a simple answer, yes. It’s not real..
Business
How To Start A Clothing Line
Starting a line can be so much risk. You may put millions of dollars into your new idea only to discover no one actually is interested..
Business
How To Make Money Blogging
How to make money blogging can be a difficult thing to figure out, especially if you are new to the blogging world. For beginners, the..
Business
Business
How To Create A Facebook Business Page
How To Create A Facebook Business Page
How to Make a Facebook Business Page in seven easy steps. Here’s a look at how you can get started with creating a business account on Facebook...
Business
What Is AWS
When you talk about the Internet, the term ‘AWS’ may come to mind. Amazon Web Service is indeed a company based in Seattle..
Business
What Is An Ion
An ion is defined as a semi-conductor, which holds either a positive or negative electrical charge of a certain magnitude. In this art..
Business
Trust is a critical asset
By Graham Staplehurst, Global Strategy Director, BrandZ, explains how it’s evolving. Trust is what makes us return to the same brands,..
Business
Creating a successful B2B brand
By Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, The UK’s leading business gas supplier, has worked in ..
Business
Six ways CEOs can use video to bolster their brand reputation
By Alex Hughes, CEO and Co-founder, Binumi Pro Video content is fast becoming a format that business leaders can’t ignore. It is estim..
Business
What Is A Podcast
A podcast, also referred to as a podcast feed, is an episodic collection of voice-over audio files that can be listened to from your c..
Business
How To Start A Blog
Like any other new career, there are many elements required to start a blog, including researching the company and writing a blog entr..
Business
What Is Zoom
What is Zoom? Zoom Video Communication, Inc. is a privately held American communication technology company based in San Jose, CA. It o..
Business
What Is Reddit
What is Reddit? Reddit is a web content rating and social news aggregating website. Many people who have used it say that it has many ..
Business
Web Development
Web development has come a long way since the early days of the internet. Today, development for the web involves a great deal more th..
Business
What is Web Development
Web development has come a long way since the early days of the internet. Today, development for the web involves a great deal more th..
Business
How to Market Yourself
When looking for the best online job opportunities, many people are looking at marketing themselves. The internet has made it so simpl..
Business
How to Market a Product
If you have been in business for any length of time, chances are you have already heard the question asked how to sell a product. Whil..
Business
Are events still on the agenda for marketers?
By Nick Gold, MD of Speakers Corner and President of the International Association of Speakers Bureaus No longer a safe bet This year ..
Business
eLearningClasses.com An Online Academy Powered by Artificial Intelligence & Human Instructors Launched
Global Banking & Finance Review launched its e-learning platform called eLearning Classes offering on-demand online courses across..
Business
How any brand can pull off an effective rebranding project
By Courtney Bowditch is Creative Lead at co:collective, Innocent Drinks has supported the rebranding of its Super Smoothies range wit..
Business
Marketing heritage: Successfully taking niche brands to a wider audience
By Professor Davide Ravasi, UCL School of Management Marketers of all distinctions will be aware that a craft product is never just a ..
Business