Good content experiences are powering brand perceptions in 2020
By Jeff Mills, UK Country Manager, WordPress VIP For many years now, content has been a central component of brand and customer experi..
Business
Business
Why brands need to build better communities
By Michelle Goodall, Head of Marketing at Guild. She has 23+ years experience in community and social media strategy People are more ..
Business
The key to successful brand effectiveness post-Covid
By Kevin O’Farrell, associate vice-president, Analytic Partners The Covid-19 pandemic has sent the biggest shock through the business ..
Business
The importance of brand logo
By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we talk about ‘brand’, we often jump straight to tagli..
Business
Why Generation Alpha will need to hear brands as much as they see them
By Michele Arnese, CEO, amp In the past twenty years, we have seen a revolution in user interfaces and user experience design. What wa..
Business
Why content must be a core element of any brand’s business strategy
By Alan Porter, Director of Product Marketing at Nuxeo For many consumers, content is right at the heart of the brand experience. Rele..
Business
Five approaches to digital marketing in the new normal
By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in g..
Business
Brand identity – more than just a logo
By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author of ‘Simple Tips, Smart Ideas: Build a Bigger, Bette..
Business
5 Tips for Using PR to Grow your Brand Awareness
When it comes to communicating the credibility of your brand, PR can be one of the best marketing channels to use. A simple comment or..
Business
Tech to support a new era for customer loyalty in the hospitality sector
As pubs, restaurants, hotels and cafes prepare to reopen their businesses on the 4th July, a technology company has heralded a new era..
Business
Equiniti rebrands as EQ
Equiniti changes name to EQ to unify branding across its core business divisions EQ provides accessible digital services for regulat..
Business
Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic
Digital Marketing agency, Reach Digital, has unveiled a new initiative to support businesses and help boost their revenue durin..
Business
Is it time for a Brand Refresh?
Running any business can be all-consuming so it can be hard to put time aside to consider whether your brand could benefit from..
Business
Why Consumer Generated content is the key to successful email marketing
By Toby Britton, co-founder of Miappi. What is email marketing? CRM or customer relationship management relies heavily on email marke..
Business
Subscription service model: then and now
By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-service model of today is booming, with the averag..
Business
Why is hyper-personalisation important?
By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wis..
Business
5 ways AI could be failing your customer experience
By Arun Mani, President, Freshworks Europe From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital..
Business
Faster complaints resolution times don’t need to be a trade-off with the right customer outcome
By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Financial Conduct Authority (FCA) published the complai..
Business
Customer communication is always vital, Covid-19 makes it even more so
By Greg Chen, CEO, Mobiz In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. ..
Business