Business

Good content experiences are powering brand perceptions in 2020

Good content experiences are powering brand perceptions in 2020

By Jeff Mills, UK Country Manager, WordPress VIP For many years now, content has been a central component of brand and customer experi..

Why brands need to build better communities

Why brands need to build better communities

By Michelle Goodall, Head of Marketing at Guild. She has 23+ years experience in community and social media strategy People are more ..

The key to successful brand effectiveness post-Covid

The key to successful brand effectiveness post-Covid

By Kevin O’Farrell, associate vice-president, Analytic Partners The Covid-19 pandemic has sent the biggest shock through the business ..

The importance of brand logo

The importance of brand logo

By Oliver Calvert, Head of Brand and Marketing at Romero Insurance Brokers When we talk about ‘brand’, we often jump straight to tagli..

Why Generation Alpha will need to hear brands as much as they see them

Why Generation Alpha will need to hear brands as much as they see them

By Michele Arnese, CEO, amp In the past twenty years, we have seen a revolution in user interfaces and user experience design. What wa..

Why content must be a core element of any brand’s business strategy

Why content must be a core element of any brand’s business strategy

By Alan Porter, Director of Product Marketing at Nuxeo For many consumers, content is right at the heart of the brand experience. Rele..

Five approaches to digital marketing in the new normal

Five approaches to digital marketing in the new normal

By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in g..

Brand identity – more than just a logo

Brand identity – more than just a logo

By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author of ‘Simple Tips, Smart Ideas: Build a Bigger, Bette..

5 Tips for Using PR to Grow your Brand Awareness

5 Tips for Using PR to Grow your Brand Awareness

When it comes to communicating the credibility of your brand, PR can be one of the best marketing channels to use. A simple comment or..

Tech to support a new era for customer loyalty in the hospitality sector

Tech to support a new era for customer loyalty in the hospitality sector

As pubs, restaurants, hotels and cafes prepare to reopen their businesses on the 4th July, a technology company has heralded a new era..

Equiniti rebrands as EQ

Equiniti rebrands as EQ

Equiniti changes name to EQ to unify branding across its core business divisions EQ provides accessible digital services for regulat..

Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic

Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic

  Digital Marketing agency, Reach Digital, has unveiled a new initiative to support businesses and help boost their revenue durin..

Is it time for a Brand Refresh?

Is it time for a Brand Refresh?

  Running any business can be all-consuming so it can be hard to put time aside to consider whether your brand could benefit from..

Why Consumer Generated content is the key to successful email marketing

Why Consumer Generated content is the key to successful email marketing

By Toby Britton, co-founder of Miappi.  What is email marketing? CRM or customer relationship management relies heavily on email marke..

Subscription service model: then and now

Subscription service model: then and now

By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-service model of today is booming, with the averag..

Why is hyper-personalisation important?

Why is hyper-personalisation important?

By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wis..

5 ways AI could be failing your customer experience

5 ways AI could be failing your customer experience

By Arun Mani, President, Freshworks Europe  From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital..

Faster complaints resolution times don’t need to be a trade-off with the right customer outcome

Faster complaints resolution times don’t need to be a trade-off with the right customer outcome

By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Financial Conduct Authority (FCA) published the complai..

Customer communication is always vital, Covid-19 makes it even more so

Customer communication is always vital, Covid-19 makes it even more so

By Greg Chen, CEO, Mobiz  In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. ..